The mythical Minotaur protects a secret temple hidden deep inside a labyrinth and players must be the first to lead their three heroes to the temple, avoiding the Minotaur and cleverly placing walls to block their opponents. By changing the LEGO dice, players can jump hedges, and by re-building the maze, every game is a new adventure. For 2 to 4 players, the game includes 1 buildable LEGO® Dice, 12 LEGO microfigures, 1 building instruction booklet, and 1 rule booklet. Awards: Parent's Choice Award 2010
— As of 8.03.2010, this product had 4.5 out of 5 stars from 14 reviews on Amazon.com and was No. 19 in the top 100 best-selling toys and games. PROS: Children enjoy playing, and it holds their interest. CONS: Small parts can be a choking hazard, and are difficult to manipulate on the board.
Awards: Dr. Toy 100 Best Children's Products - 2010
ToyDirectory Product ID#: 27614 (added 3/17/2010)
LEGO's construction play sets and figures feature classic and new characters from Disney-Pixar's Toy Story 3. The Toy Story 3 Western Train serves up many adventures as builders help Woody, Buzz and Jessie fight their way into the train and get everyone off safely.
ToyDirectory Product ID#: 27615 (added 3/17/2010)
LEGO® CITY FIRE ZipBin® Large Toy Box Playmat
From: NEAT-OH! INTERNATIONAL LLC
Other products from NEAT-OH! INTERNATIONAL LLC
When unzipped, it becomes an activity center perfect for buildings and fire fighters with LEGO Bricks. When play is done, four quick zips and all the bricks are captured inside. The LEGO® CITY FIRE ZipBin® Large Toy Box Playmat features cut handles and fabulous artwork. It is designed to be sturdy, strong, stackable and portable. LEGO blocks are not included. LEGO, The LEGO logo, the Brick and Knob configuration are trademarks of the LEGO Group. ©2009 LEGO Group. "It is a large playmat that zips up into a sturdy, portable, toy box that has amazing artwork," Robin Leighty, Marketing and Sales Specialist, Neat-Oh! International, told TDmonthly. Launch date: 2010.
ToyDirectory Product ID#: 27513 (added 3/10/2010)
Inspired by his children’s LEGO collection and his own love for New York City, author and illustrator Christoph Niemann created several minimalist LEGO representations of daily New York life. His photos and handwritten captions caused an instant sensation when they appeared in the New York Times online. Niemann has since expanded his work into a 32-page board book that is simultaneously sly, cynical, childlike and celebratory. Launch date: March 1, 2010.
— Geeksugar loved the book, calling it funny and a great gift. Although kids may not understand some of the wry New Yorker humor of the book, they are sure to find it charming and inspiring, said Vincent Daly of CuteMonster.
ToyDirectory Product ID#: 27472 (added 3/4/2010)
The intelligent 612-piece NXT Lego brick features 32-bit microprocessor, a large matrix display, 4 input and 3 output ports, and Bluetooth and USB communication link; batteries not included. This set includes interactive servo motors and four sensors (Ultrasonic Sensor, 2 Touch Sensors and the all-new Color Sensor). The Color Sensor has triple functionality; it distinguishes colors and light settings, and functions as a lamp. This product comes with easy-to-use software (PC and Mac) with icon-based drag-and-drop programming and 16 fun building and programming challenges, along with building instructions for 4 new amazing robots. Awards: 2010 TOTY Award
— As of 7.27.2010, this product had 4.5 out of 5 stars from 46 reviews on Amazon.com, and was listed No. 44 in the top 100 best-selling toys and games. PROS: Teaches simple programming with well-designed, easy-to-use software. Encourages creative play. CONS: Not innovative enough; doesn't allow for open-ended play; one customer received two defective sets before receiving one that worked.
— In late Spring 2011, 25% of retailers surveyed said LEGO was their best-selling brand of construction toys.
ToyDirectory Product ID#: 27105 (added 2/15/2010)
As part of LEGO’s entry into the board game category, Monster 4 combines the strategy and play of a game with the building and rebuilding of LEGO. In this game, players take control of and attempt to line up monsters, including werewolves and skeletons. Once children have mastered the basic game, they can use the included LEGO elements or bricks from their own collection to change the dice, board, and rules for endless gameplay possibilities. Launch date: March 2010
ToyDirectory Product ID#: 27086 (added 2/14/2010)
LEGO® Head ZipBin® Toy Tote & Playmat
From: NEAT-OH! INTERNATIONAL LLC
Other products from NEAT-OH! INTERNATIONAL LLC
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Zipped, this small-sized tote looks like a LEGO mini figure’s head. Unzipped, it’s a landscaped designed specifically for building and playing with LEGO bricks. "ZipBin products unzip to transform from toy tote to playmat in an instant," Dee Farrell, SVP, Neat-Oh! International, LLC, told TDmonthly. Launch date: January 30, 2010.
ToyDirectory Product ID#: 26527 (added 12/28/2009)
Darth Vader pilots this vehicle that first appeared in Episode IV: A New Hope. The original LEGO model debuted a decade ago, and this mold incorporates a new style, coloration and firing action. Includes Darth Vader and 250 other pieces.
— Two of 44 specialty retailers named LEGO when asked about overall best sellers leading up to Christmas 2009.
— Star Wars Legos are top sellers at the Toy Shop of Concord in Concord, Mass., Owner David Hesel told TDmonthly in late 2009.
ToyDirectory Product ID#: 25816 (added 10/29/2009)
This City set includes a 7" x 3" bus and bus stop, five minifigures, a two-story pizzeria and a bike/skate shop.
ToyDirectory Product ID#: 25801 (added 10/28/2009)
Modeled after the rebel-controlled, icy planet Hoth from the Star Wars movie series, the Echo Base set from Lego features a rebel fortification with two gunner figurines, a missile-firing defense turret, two Imperial snow troopers, and a Hans Solo character figurine complete with Tauntaun. Children can reenact their favorite scene from the movies or invent new adventures by combining this with other Lego Star Wars sets.
― “Lego star wars is still very popular,” said Scott Loveless, owner of Toys That Teach in Bothell, Wash., when asked about his best-selling items for tween boys in fall 2009.
― Nine out of 39 retailers that participated in an October 2009 survey said Legos are their top-selling item for boys in the tween age category.
ToyDirectory Product ID#: 25754 (added 10/27/2009)
LEGO Police Stickers - Emergency Collection
From: CREATIVE IMAGINATIONS INC
Other products from CREATIVE IMAGINATIONS INC
This sheet of acid-free 3D stickers features LEGO law enforcement figurines, a "wanted" poster, a badge, police vehicles and more.
ToyDirectory Product ID#: 24931 (added 8/13/2009)
ZipBin® LEGO® City Toy Box Playmat
From: NEAT-OH! INTERNATIONAL LLC
Other products from NEAT-OH! INTERNATIONAL LLC
Kids simply remove the top and unzip this storage bin to reveal a mat designed for play and themed for LEGO City sets. Launch date: Fall 2009.
ToyDirectory Product ID#: 24860 (added 8/6/2009)
An 890-piece construction set based on the climactic battle between the Rebel Alliance and the evil Empire, the Battle of Endor set is designed to bring the action directly into a child's hands and imagination. Kids can build detailed models of an opening bunker with sliding blast doors, an AT-ST scout walker, a firing catapult, an Ewok glider and two speeder bikes. The set comes with 12 figures, including many favorite characters, such as Han Solo, Princess Leia, Chewbacca and R2-D2.
— “Lego is outselling everything, as always. It's a classic item,” said Charles Bonner, owner of Heights Toy Center in Little Rock, Ark., in response to a June 2009 survey of best-selling gifts for boys.
— “Lego, they love Lego. We just had three little boys ‘pow wow’ in the Lego section,” Denise Van Patten, owner of Katherine's Cottage in Chico, Calif., told TDmonthly in summer 2009.
— As of 09/06/2011 the anniversary edition of this item was number two on ToysRus.com's top-selling toys list, and had 4.1 out of 5 stars from 21 reviews. Pros: Easy to assemble, fun. Cons: Difficult setup, falls apart too easily.
ToyDirectory Product ID#: 24712 (added 7/21/2009)
LEGO Star Wars Visual Dictionary with Exclusive Figure
From: ENTERTAINMENT EARTH INC.
Other products from ENTERTAINMENT EARTH INC.
In true DK Publishing style, the Visual Dictionary is designed to elucidate, illuminate, and excite even the most discerning LEGO, Star Wars, and minifigure fans around the world. Darth Vader, Boba Fett, Yoda, Luke Skywalker and others are brought to life with dozens of little-known facts and hundreds of photos, as are accessories, vehicles, weapons, and even the Death Star. Kids and adults can learn about the history, manufacture and construction of the minifigures of the Star Wars Universe, and come away a Lego Jedi Master. "LEGO and Star Wars are two of the world's most well-recognized and successful franchises, and have been collaborating since the 1998 release of the first LEGO Star Wars minifigures," Jenna Banks, director of sales for EE Distribution, told TDmonthly. Launch date: July 31, 2009.
— "LEGO Star Wars — we just blew out of those," Bill Sartain, co-owner of Tutoring Toy in Salt Lake City, told TDmonthly, citing sales of about 50 of these books a month in late 2009. Two of 44 specialty retailers named this title when discussing best-selling books.
ToyDirectory Product ID#: 23999 (added 6/3/2009)
Modeled after the agile one-pilot fighting crafts in the original Star Wars movie, this kit builds into a detailed TIE fighter. The nose of the ship opens to access the cockpit, which houses the included Darth Vader figurine. Flick-firing missiles, Darth Vader's red light saber, and other movie details add to the building activity in this set.
— Three of 49 retailers named Star Wars Lego sets as their best-selling licensed toy in April 2009.
ToyDirectory Product ID#: 23878 (added 5/26/2009)
Standing 3.5” tall and complete with flick-firing missiles, the Clone Walker packs a powerful punch as children use imagination and building skills to relive or reinvent their favorite parts of the Star Wars saga. Once complete, the posable model stands on two legs and carries two of the four included characters.
— “Legos are still king,” said Patti Tepper-Rasmussen when asked in spring 2009 about best-selling construction toys in her Oklahoma City, Okla., store, Learning Tree Toys, Books and Games.
— “Everyone wants Legos,” Ron Kutchik, owner of Grand Slam Toys in Kodiak, Alaska, told TDmonthly in April 2009 during a survey concerning best-selling construction items.
— More than 40 percent of 49 retailers pointed out Lego as a best-selling construction brand in their stores in spring 2009.
ToyDirectory Product ID#: 23611 (added 5/11/2009)
Kids can build an army of Clone Troopers with this set, which includes four figurines plus a blaster turret and speeder bike.
— Dean Smith, Owner of JaZams in Princeton, N.J., told TDmonthly in late Spring 2011 that he sells "at least" 20 of these LEGO sets each month.
— As of 05/13/2011 this product had 4.5 out of 5 stars from 20 reviews on Amazon.com. Pros: Detailed; the speeder vehicle included is fun and seats two clones; good for travel because of their smaller scale. Cons: One reviewer complained there weren't enough figures included in the set.
— "Every time there's a new Star Wars LEGO, it blows right out the door," Joe Berardoni, owner of Pun's Toy Shop in Bryn Mawr, Pa., told TDmonthly in September 2008. He and one other retailer, out of 63 polled, mentioned LEGO when discussing best-selling products.
— “Star Wars Lego has been insane at our store,” said Michelle Smith of Piccolo Mondo Toys in Portland, Ore., at the end of 2008.
ToyDirectory Product ID#: 20727 (added 9/24/2008)
This 89-piece set measures 3.5” tall and includes a functional mast and forks that lift a cargo pallet. Please check with LEGO directly to see if this particular item is available for the specialty market.
— “Lego's been a big huge boost,” Ron Banducci of Games Unlimited told TDmonthly in early fall 2008 when discussing hot-selling tween items.
— “The kids like the challenge of building all the pieces,” said Linda Kapnick, owner of Ambassador Toys in San Francisco.
— Twelve percent of 51 retailers said Lego is a best-selling item for tweens.
ToyDirectory Product ID#: 20607 (added 9/19/2008)
Indiana Jones has the treasure map but will first have to make it through the gate if he wants a chance at finding the Holy Grail. The set includes the following: Indiana Jones with accessories (hat, whip and bag), Professor Henry Jones, a guard, a motorbike with a detachable sidecar, and a gate that moves up and down. Please check with company, as not all LEGO sets are available in the specialty market.
— Nine of 66 specialty retailers named LEGO as a best-selling gift for boys in a July 2008 TDmonthly survey.
— "Any new LEGO that comes in is out the door,” said Tina Benoit, operations manager for Kidstown in South Burlington, Vt., which sells about 50 units of LEGO per month.
— LEGOs are a top-10 best seller for Randy Austin of The Gifted Child in Lenox, Mass., she told TDmonthly in summer 2008.
ToyDirectory Product ID#: 20386 (added 8/29/2008)
When assembled, the All-Terrain Armored Transport (AT-AT) measures over 12” x 14” and is capable of walking forward and backward and moving its head up and down, using the power functions system. The 1,137-piece set includes an opening cockpit, rotating laser cannons, an AT-AT pilot, General Veers, a snow trooper and a rope- and light saber-equipped Luke Skywalker.
— In a late Spring 2011 survey, four out of 12 retailers surveyed said that LEGO Star Wars sets were their best-selling licensed products. six out of 12 mentioned Star Wars in general as being their best-selling licensed property.
— As of 05/12/2011 this product had 3.6 out of 5 stars from 5 reviews on Amazon.com. Cons: Fragile once assembled; does not come with numbered bags, unlike most LEGO sets.
— “Star Wars is big right now. We sell one or two units of … LEGO every day,” Gary Timmerding, manager of Johnny’s Toys in Covington, Ky., told TDmonthly in April 2008.
— In spring 2008, 16 of 50 retailers singled out LEGO as their best-selling construction toy; four specified Star Wars.
ToyDirectory Product ID#: 18077 (added 3/24/2008)
The set’s 52 pieces assemble to create battle-ready Lewa, armed with a fully functional Midak Skyblaster, a razor-sharp sword, wing blades, a Mask of Levitation and a high-tech jet pack. The figure stands 7-1/2” tall.
ToyDirectory Product ID#: 18076 (added 3/24/2008)
The 272-piece set can be used to construct a helicopter with cargo-lift capability, a speedboat with power-anchor capability or a power-propelled plane. The cargo copter measures 12” long and over 4” high.
— “Legos are always a huge item,” Rich Gibson, owner and manager of Learning Express of Newton in Newton Centre, Mass., told TDmonthly in early 2008.
ToyDirectory Product ID#: 18075 (added 3/24/2008)
The police station play set is composed of three police vehicles, five policemen, two prisoners, a police dog, interrogation rooms, prison cells, a prison transport truck, car and motorcycle and plenty of accessories. The 953-piece set also includes gates that open, roof spotlights, a command base tower, sliding garage doors, trick walls and more.
ToyDirectory Product ID#: 18074 (added 3/24/2008)
When assembled, the 268-piece set creates a desert buggy racer and a ramp that leads to a ring of fire. A power slammer sends the car up the ramp while a wind-up motor at the base of the ramp makes the ring spin.
ToyDirectory Product ID#: 18073 (added 3/24/2008)
The 81-piece Imperial Dropship comes complete with three stormtroopers and features laser cannons and a detachable platform. It is 4” long.
— “We really do well with Star Wars Legos,” said Jay Demircift, co-owner of five Puzzle Zoo stores, about this best-selling line in early 2008.
ToyDirectory Product ID#: 17575 (added 2/18/2008)
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