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Launch Date: January 2002
Category: Novelties

These brightly-colored silicone bands work like ordinary rubber bands when stretched, but revert to giraffes, rhinos, kangaroos, elephants, ostriches and hippos when relaxed. The work of Japanese designers Yumiko Ohashi and Masanori Haneda, whose mission is to endow longevity on disposable items, the bands are one of the hottest items for little girls at The Purple Bear in Guilford, Conn. Kids collect them and share them with friends. "It´s like the Beanie Babies," declared Jeanne Orlando, store manager. "They´re very, very popular. They´re a big hit with little kids," said Chris Kline, sales associate of the Museum of Modern Art´s Design Store in New York City. They also sell very well at the San Francisco Museum of Modern Art´s store. Most toy stores aren´t carrying them yet, but they´re not only popular with Tween girls at Learning Express stores, but are "picking up," said senior buyer Sandie Pardiso. Twenty-four animals come in each box. They´re also available as a Pets line and on a card with six animals. Editor's Note: Animal Rubber Bands became a hot fad across the country in 2009. TDmonthly first reported on their potential as a top-seller in 2005. Launch date: 2002.
ToyDirectory Product ID#: 4040      (added 7/27/2005)
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