New and Notable Toys

In honor of the 40th Anniversary Sanrio Character Ranking Awards, your favorite characters join in on the fun with a mini-me version of themselves! An expressive thought bubble and a winking expression show the sheer joy and excitement when hugging a pint-sized version tightly!

I’ll adore you with all my heart! Clip this adorable plush mascot to a bag or tote and even use it as decor. The colorful clip attachment is shaped like a heart, sure to bring a smile every time you catch a glance!

In honor of the 40th Anniversary Sanrio Character Ranking Awards, your favorite characters join in on the fun with a mini-me version of themselves! An expressive thought bubble and a winking expression show the sheer joy and excitement when hugging a pint-sized version tightly!

Meet Puff, the trendsetter with all the hacks. Get ready to pounce into your cozy night and join Puff in a feline-tastic nighttime routine. Puff snuggles up in her yellow ducks hoodie that’s as cozy as a cat’s purr! To keep her adorable ears from getting damp, Puff wears a stylish headband while rocking chic duck slipp

Add UNO Add-On Packs to a classic deck of UNO cards to shake up the game; note: Classic UNO card game required!

Add UNO Add-On Packs to a classic deck of UNO cards to shake up the game; note: Classic UNO card game required!

Add UNO Add-On Packs to a classic deck of UNO cards to shake up the game; note: Classic UNO card game required!

Add UNO Add-On Packs to a classic deck of UNO cards to shake up the game; note: Classic UNO card game required!

Spark your little builder's imagination with the Big Building Bag featuring 80 big building blocks designed to be durable! Explore more at the official Mattel shop today!

Camping adventures grow with baby from sitting to walking to toddler pretend play with this musical activity center featuring Smart Stages learning! Shop now.

Tap into the thrilling world of Hot Wheels and Formula 1® racing with the Hot Wheels Racing Formula 1® Sprint Race Circuit Track Set.

Race into the pole position of legendary Hot Wheels collections with a 5-pack of 1:64 scale Formula 1® race cars.

This Barbie Fashionistas doll with Down syndrome wears a bright floral dress and was created in partnership with the NDSS! Shop more Barbie gifts at Shop.Mattel.com!

The Barbie Inspiring Women doll honors Anna Sui, the self-made fashion designer whose multi-award winning designs defined '90s grunge chic and influenced the course of fashion history .

Pochacco is dressed in high fall fashion from head to toe with a plaid cuffed trench coat with a matching beret! He would make the perfect aesthetic addition to your collection!

This Series 3 collection features fan-favorite characters: Hello Kitty, Kuromi, My Melody, Pompompurin, Cinnamoroll, and Keroppi, each with a fun accessory. These charming collectibles are perfect for mixing and matching, letting you add unique flair to your collection. Any Hello Kitty and Friends fan will love adding

Stitched piece by piece, the Ultra-Premier Kuromi Specialty Series Plush! This extra-large 24-inch Kuromi is a denim patchwork from head to toe. It’s part of the Ultra-Premier Series, made from deluxe materials for a premium look and feel. Don’t miss out on this Limited Edition Kuromi, perfect for play and display - wi

Life is better with friends, and now you can have even more with Sanrio BumBumz! Cinnamoroll is 7.5 inches tall and featured in his classic style with floppy ears and a tail resembling a cinnamon roll! Of all the BumBumz, Cinnamoroll is most likely to have his head in the clouds. Once you pick a BumBumz up, you can’t

Embark on an extraordinary cosmic journey with EnchantedBumz! Enchanted Dark Mushroom Merrill is your go-to guide for celestial information, from lunar phases to cosmic events. Each BumBumz is as unique as a distant planet, cherished by those who adore them. Crafted from soft, sensory-friendly fabric, these endearing b

Check out the adorable BumBumz collection! Get ready to meet Cookie Milk Cody, the ultimate late-night snacker in the BumBumz world. Once you grab one, you won't be able to resist snuggling with these super cute beanbag plushies. Don't miss out on the entire MooBumz Series III - collect all three characters! BumBumz

These lovable collectibles will melt their heart, and with more unique BumBumz series and characters to come, you'll want to collect them all! Anything and everything can be a BumBumz - each one as unique and diverse as the people who collect them. These adorable beanbag cuties are made with soft fabric, perfect for se

Play or display the included Squishmallows buildable figures Cam and Benny—featuring squishable bellies powered by SquishBrik by Original Squishmallows—gazing at stars, huddled around the campfire, or wherever your imagination takes you. BLDR bricks are compatible with all major construction brands, ensuring endless po

The 24-hour Convenience Store features innovative hinged walls that create a spacious shopping experience. With Keroppi as the friendly cashier, the market comes to life with endless sweet treats and play opportunities. It is brimming with everything you need for an unforgettable, fun-filled day. The set includes posea

Step into the adorable world of Hello Kitty with the Bow Vending Machine Playset by BLDR! With charming details like a whimsical tree and a cozy bow-shaped sofa, your favorite minifigures, Hello Kitty and My Melody, can unwind in style. They can relax under the tree or pick their favorite bow from the convenient vendin

Ensure the public’s safety from devils with the BLDR Deluxe Chainsaw Man Building Set. This exclusive 698-piece set is based on the titular hero of the popular anime Chainsaw Man and stands 10-inches tall when fully assembled. It features 14 points of articulation and can be posed in various ways to recreate your favor