January 2013 New Specialty Toys — Safety

Splash Time Safety by Versatraction...is a proven anti slip tub and shower peel and stick mat material. STS will protect your entire family from slipping or falling while getting in and out of the tub or shower. STS puts the fun back into taking a bath. Kids love the playful, colorful images and Mom will love the security of knowing her kids are protected by a non abrasive anti bacterial, anti fungal, and no mold decorative bath mat.  Versatraction is a leader in bath time safety as well as providing grip to the surfboards of competitive riders around the world. Launch date: January 2013.

Aurora’s award winning Baby Talk line expands for 2013 to include five new themes: My First Purse, My Farm Friends, My Forest Friends (pictured), My Beach House and My First Discovery. Each Baby Talk set includes a "carrier" and four plush pieces to encourage learning and development in children through the associated sights, shapes and sounds.

BubbleBum is perfect for parents and tots or kids always on-the-go ages 4-11. The first inflatable lightweight car booster seat, BubbleBum is a fun way for kids to ride comfortably. BubbleBum comes with seat belt positioning clips in place of arm rests and fits in small spaces, making it possible to fit three kids across the back seat. It easily deflates after use allowing it to be stored in a backpack, flight bag, trunk or even a large purse. Perfect for family car trips, fly ins with car rentals and every day use with car pools.

The Cardinal Gates Wrought Iron Decor Gate (Model WI-30) is a beautiful new "twist" on our best-selling stairway safety gate. Available in bronze or black, this gate is both attractive and highly functional. With durable all-metal construction, the Wrought Iron Decor Gate is for indoor use only. Launch date: December 2012.