March 2011 New Specialty Toys — Safety

Sunny SleeveZ
From: SUNNY SLEEVEZ

Other products from SUNNY SLEEVEZ

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Age Range: All Ages
Specialty: Yes (as of 2011)
Made in: United States
SKU or Item #: SSLVZ
Launch Date: January 2009
Gender: Boys And Girls

Category:

Apparel
Safety
Sporting Goods & Accessories

Sunny SleeveZ are light-as-a-feather, 50+UPF fabric sun protection sleeves. They block 98% of UVA & UVB rays. No mess. No missed spots. No Fuss. Kids can wear Sunny Sleevez with a regular short sleeve & get instant, chemical-free sun block that never has to be reapplied. Slip them on in the sun, Slide them off when you're done. They provide sun protection "that never needs to be reapplied and won't get in babies eyes and mouths," Dashiel St. Damien, founder of Sunny SleeveZ, told TDmonthly. Available in 7 sizes (baby-adult), with a wide range of colors & designs, including 3D.

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Age Range: 102 to 4
Target Age Range: 0 to 2
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: SB001, SB003, SB004, SB005, SB010, SB014
Launch Date: January 2008
Gender: Boys And Girls

Category:

Safety
Vehicles - Accessories
Outdoor Fun

Babies' skin is very sensitive to the effects of the sun and most built-in stroller canopies simply don't offer enough protection. ShadyBaby creates a stylish line of parasols that provide UPF 50+ protection. Universal clamp attaches to most strollers and joggers. "Our fun colors and custom prints add a touch of style to your stroller," Brian Winterling, owner of ShadyBaby, told TDmonthly.
Awards: 2010 Parent-Tested, Parent-Approved

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Age Range: 3 and up
Target Age Range: 3 and up
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: 1a-10J
Launch Date: March 2009
Gender: Boys And Girls

Category:

Safety
Outdoor Fun
Sporting Goods & Accessories

Helmtops are soft helmet decorations to style bike, skate, ski and snowboard helmets. Helmtops come in playful designs that let children and adults personalize their helmet. "Helmtops encourage children to get active in a safe way," Gregg Mastoras, owner of Helmtops, told TDmonthly.
Awards: 2010 - Creative Child Magazine, Seal of Excellence. Launch Date: February 2011 at Toy Fair