May 2009 New Specialty Toys — Science & Nature

This balanced ecosystem offers a low-maintenance way for children or adults to enjoy an aquarium environment. It comes complete with water, a snail, two little frogs, food and care pack. The water in the aquarium only has to be changed every five or six months.
— ''We sold about 660 during the year,” Marc Holcomb, owner of Toys & Co. in Greensboro, S.C., said in autumn 2010. Dave Campbell of Amazing Toys in Great Falls, Mont., sells approximately 12 per month.
— "I brought in 20, and in two weeks it sold out. I brought in 20 more and it sold out," Gage Brownell, manager of Belmont Toys in Belmont, Mass., told TDmonthly in March 2009 about the EcoAquariums he discovered at Toy Fair the month before. Molly McMullin of Twirl in Taos, N.M., reported sales of about 70 a month in March 2009.
— "Everyone was excited about them," Jeanne McCullough, owner of Children's Store Inc., said following ASTRA Marketplace in June 2009.
— In late summer/early fall 2009, three of 38 retailers named EcoAquariums as a best-selling science and nature product, noting sales of 18 to 60 a month. “We were hesitant to bring them in. We didn’t want to be a pet store. But it’s a neat idea. It’s low maintenance. It’s something the parents and kids can agree on,” Gary Green of Toy Box of Asheville in Asheville, N.C., told TDmonthly.
Awards: 2010 Tillywig Top Fun; Parent's Choice Award 2010
Past Videos: Toy Fair 2009

Designed to help children connect children to nature and teach them about environmental concerns, this album features the Missoula Coyote Choir, made up of children ages 7 to 12 who are building eco-awareness. The project also promotes the process of biomimicry — learning from nature itself in order to develop solutions for a more sustainable world. The CD includes 18 tracks.  “A bunch of great songs for kids, their grownups and other animals.” —Bill Harley, Grammy® Award Winner.
Awards: 2009 Creative Child Preferred Choice Award, 2009 Parents' Choice Award, 2009 iParenting Media Best Choice Award.

Intro to Engineering is part of the Little Labs line, which is intended to be the portal through which children ages five to seven first begin to explore and appreciate science. Intro the Engineering introduces young children to the field of engineering with 25 experiments in five sections. Children learn engineering basics with experiments on levers, forces, and pulleys. They explore engineering on land by building vehicles with wheels; engineering in the air with a helicopter, a parachute, and a glider; and engineering in the water with a diving bell, a sailboat, and a paddleboat. They even find engineering at home, with experiments modeling the telephone and television (without breaking them, of course). This kit has a 48-page, full-color experiment manual, and a retail price of $34.95. Available summer 2009.

The Dangerous Book for Boys: Electronics presents information on electronics every child should know through fun, engaging, and impressive experiments and activities. Children ages eight and up learn how to construct simple electronic toys, such as a joy buzzer and insect. It comes with a 32-page, full-color experiment manual and retails for $35.95. Awards: Parent's Choice Award 2010. Launch date: Fall 2009.

Targeted for ages ten and up, this edition enables a younger audience to experience one of the most significant technologies of the early 21st Century — especially appropriate in the midst of our auto industry crisis and global energy situation. By constructing and operating a unique reversible hydrogen fuel cell, powered by water and sunlight, children build a model car that actually runs on water! And in so doing, they join auto manufacturers in experimenting with a technology that will power not only automobiles, but electronic devices such as laptops and cell phones. This new edition has a beautifully redesigned car body with a display stand and a rewritten 64-page, full-color experiment manual, and retails for $169.95. Available fall 2009.

As a follow-up to the bestselling Power House kit comes Power House Green Essentials Edition, targeted towards a younger audience of ages 10 and up. This kit teaches children about the timely issues of alternative energy and sustainable living, by conducting 30 experiments and building ten energy-related models: the power house itself, a greenhouse, a solar cell array, a passive solar collector, a solar oven, an air conditioner, a refrigerator, a hydrometer, a lemon battery, and a wind power generator. They can even sow seeds in the greenhouse! The kit comes with a 64-page, full-color experiment manual and retails for $89.95. Available now.
— “Most anything from Thames & Kosmos, like the Power House, Wind Power [and] Creative Cosmetics,” sells well for education, according to Patti Tepper Rasmussen, owner of Learning Tree Toys, Games & Books in Oklahoma City, Okla.
— Three of 40 retailers mentioned science kits by Thames & Kosmos when discussing best-selling educational items in fall 2009.