July 2010 New Specialty Toys — Novelties

Children can squeeze this pig's belly to launch soft foam balls. The harder the pig is squeezed, the farther it shoots. Six soft foam balls and a convenient carry net are included.

Swanson Christian Products offers more than 20 different design assortments of shaped rubber bands, with wholesale pricing as low as 60 cents per package depending on purchase quantities. The bands are formed in various shapes and colors including glow-in-dark and scented styles. They can be used as regular rubber bands, or collected and traded. They are designed to return to their original shape.

Individuals can enliven a space with these floating birds illustrated by Fumiha Tanaka. They are made from thick sturdy board and measure approximately 11" wide. Launch date: 2010.

These squeeze-powered, kid-sized flashlights come in a variety of animals whose noses light up when switched on. The side lever stores inside the body and can be released and squeezed to charge up the light. The 12-piece counter displays include four assorted animals in each assortment. The Zoo assortment includes a tiger, panda, monkey, and penguin, whereas the Farm assortment features a cow, pig, duck, and dog.

This novelty chalk with google eyes comes in a packs of 2. Chose between a tool, ice cream or solar theme. Dimensions : 17.5 X 10.75 X 11.75 inches.

This retro classic measures 14.5".
— Michael McCollum, owner of Learning Express in Hoover, Ala., brought in Schylling's lava lamps on a whim and has sold 28 since January, he told TDmonthly in April 2010. "They've been a pretty good hit," he said.

Pugs OMG! is Fuzzy Nation's premier collection in a series of luxurious littermates as purses. Stella has a silver sequined body, fur pufflettes and black bead strap, red leather and crystal trimmed wings, and comes with gift/display box. She is approximately 9" long and 10" tall, has a removable fashion strap with 7" to 9" drop and four posable legs with a silver signature foot. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, called Stella, "our star. She's raw pug emotion." Launch date: 2010.

This small mouse is a fashionable plush with a soft gray body and pink calico ears, nose and feet. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly, "This cute little mouse is just one of the three characters you can get in the Jumbledies collection. Perfect for all ages, the Jumbledies Mouse will make a great gift for spring." Launch date: 2010.

The Buggybu Playtime Busy Bug's bright colors and multi-fabric patterns offer visual stimulation, and its hidden noise makers include rattles, squeakers and crinkle paper that will perk up all little ears. Launch date: 2010.

Audralina is one of Manhattan Toy's three "sweet" fairies. She's wearing a beautiful polka dot dress, pink striped tights and green wings, and her pink hair is highlighted with a little leaf-shaped headband. Audralina is one six Beneath the Leaf dolls, which are about 6" in height and highly detailed. All are from the forest, but their facial expressions differ — some appear "sweet" and some appear up to "mischief," Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly. "She is just the right size to flutter along anywhere with whisper-soft wings." Launch date: 2010.

Fuzzy Nation Pug "Baby Bunting" is dressed up and ready for spring in her pink bunny outfit. This pooch is highly detailed, making her look very lifelike. Julie Flann, Manhattan Toy Manager of Marketing & Sales, told TDmonthly, "The Fuzzy Nation brand is very unique on its own. The detail and quality make it stand out along with the product line." Launch date: 2010.

The Fuzzy Nation Norwich "Prue To You" is one of a kind. It is a stylish handbag that will match the Norwich "Prue To You" pooch. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly, "This little fuzzy fashionista will 'terrier heart out' in her striped mini and Georgia peach silk organza bow." Launch date: 2010.

Girls can play dress up and match their Princess Seraphina Groovy Girl doll. This princess gown comes with a flexible tiara made of plastic beads and satin. The gown is made of poly spandex, satin and organza. Fits sizes 4-6. Launch date: 2010.

Little girls can dress up just like their Fayla Fairy Groovy Girl doll. The Fayla Fairy Girl Size Dress-Up outift comes with detachable wings and is made of satin, velvet and tulle and includes a crinoline lining. Fits sizes 4-6. Julie Flann, Manager of Marketing & Sales, told TDmonthly, "Manhattan Toy is finally making matching dress up outfits!" Launch date: 2010.

The soft nursery novel features classic development prints, crinkle paper flaps, a mirror and ribbon ties to close or attach to various play areas. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly, "Wimmer Ferguson is known for its award winning products. All babies will love the Nursery Novel because of all its features." Launch date: 2010.

One side features a mirror for self discovery, while the other side has high-contrast black and white graphics that help baby with visual and multi-sensory development. This toy has ribbon ties for easy attachment. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly, "Wimmer Ferguson is known for it's award winning products and this is the only Wimmer Ferguson product of its kind." Launch date: 2010.
Awards:  2010 Oppenheim Toy Portfolio Best Toy Award, Platinum.

Princess Isabella is pretty in pink, red and orange and topped off with a shiny silver necklace and tiara. She has long hair that is perfect to play with. According to Julie Flann, Marketing and Sales Manager at Manhattan Toy, "Princess Isabella is special because she is highly detailed. She includes a tiara, necklace and satin, tulle, lace and sparkly dress." Launch date: 2010.

Knight Keanan is the prince charming of the Groovy Girls collection. He's ready to go out on adventures and explore the world. Keanan comes with a dashing silver, blue and yellow armor, a purple removable cape, and silver sword that can be worn in his belt or held in his hand. Launch date: 2010.

Bruno Bear is super soft, comes in three sizes and is detailed with a black bow tie. "Bruno Bear is the most adorable bear in town," Julie Flann, Manager of Marketing & Sales, Manhattan Toy, told TDmonthly. Launch date: 2010.

Red has an exuberant and athletic nature. She also tends to be highly cynical and sometimes teases her friends. Like Gobo, Red likes to take the lead and they sometimes butt heads. Red has a yellowish-orange complexion, orange hair, and wears a red sweater. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly, "Fraggle Rock is back and Manhattan Toy has exclusive rights to making the Fraggle Rock plush and puppets!" Launch date: 2010.

Gobo tends to be the leader of the group. Unusually level-headed and practical for a Fraggle, Gobo prefers to control most situations. He plays a guitar (made from a gourd) and often goes on trips to explore the lesser-known tunnels of Fraggle Rock. Gobo is an independent Fraggle and resists the influence of his friends. Gobo has an orange complexion and purple hair, and wears a yellow and pink stripe sweater with a brown vest. Julie Flann, Manager of Marketing & Sales at Manhattan Toy, told TDmonthly, "Fraggle Rock is back and Manhattan Toy has exclusive rights to making Fraggle Rock puppets and plush!" Launch date: 2010.

This handy accordion is a musical toy suitable for little kids. William Xie of China Toybiz told TDmonthly it is "good for practice and fun." Launch date: Feb. 20, 2010.