September 2009 New Specialty Toys — Licensed Products

These counting and matching games offer seven versions of play for children at different levels of skill and experience. There's a different game for every night of the week. It encourages listening, matching, and beginning number and reading skills. The product features the endearing artwork from the classic book "Goodnight Moon" and is made in the USA. Launch date: March 31, 2009.

In this game of skill and chance for two to four players, the goal is to be the first to top off a treat with a cherry to win the game. It is made in the USA. Launch date: March 31, 2009.

Taking a break from celebrity, Miley goes back to the farm, and is reunited with this beautiful horse in the Hannah Montana movie. The doll comes with fashions directly from the movie. Girls may be inspired to recreate movie scenes or script their own fun.

A 3” scented Strawberry Shortcake can hang out in this two-story cafe that comes with furniture, play food, a spinning smoothie machine and even a bird friend to ride. No batteries are needed. Launch date: Fall 2009.

This fashionable friend has tons of beauty options. Girls can comb her hair, or style it with included clips, barrettes and hair extensions. An applicator, after it’s been chilled in the freezer, can be used to trigger the color-change feature of the doll, giving it eye shadow, lipstick and a little berry on her cheek. Stickers complete the scene. The 11” doll has the classic strawberry scent and requires no batteries. Launch date: Fall 2009.

In true DK Publishing style, the Visual Dictionary is designed to elucidate, illuminate, and excite even the most discerning LEGO, Star Wars, and minifigure fans around the world. Darth Vader, Boba Fett, Yoda, Luke Skywalker and others are brought to life with dozens of little-known facts and hundreds of photos, as are accessories, vehicles, weapons, and even the Death Star. Kids and adults can learn about the history, manufacture and construction of the minifigures of the Star Wars Universe, and come away a Lego Jedi Master. "LEGO and Star Wars are two of the world's most well-recognized and successful franchises, and have been collaborating since the 1998 release of the first LEGO Star Wars minifigures," Jenna Banks, director of sales for EE Distribution, told TDmonthly. Launch date: July 31, 2009.
— "LEGO Star Wars — we just blew out of those," Bill Sartain, co-owner of Tutoring Toy in Salt Lake City, told TDmonthly, citing sales of about 50 of these books a month in late 2009. Two of 44 specialty retailers named this title when discussing best-selling books.