January 2011 Notable Toys — Stickers

Kids can create and customize their own stickers online and print them at home with StickerYou.com's new product, Make Your Own Stickers.  Kids go on the StickerYou website, design the stickers, and print them on the special sticker paper. Using a code they will find inside their purchase, sticker-lovers can access popular licensed characters and the StickerYou's art bank of images, apply text, backgrounds and color tools, or use special effects and image upload features to create their own personalized stickers. "Stickers have been around for over 100 years, but the industry has always been about providing a readymade product,” said Andrew Witkin, president of StickerYou. “However, today’s consumer - particularly youth - expect to be able to customize their images, something they haven’t been able to do with stickers... until now.” The Make Your Own Stickers line offers consumers their choice of packs of stickers and labels in an assortment of shapes, including Make Your Own Photo Stickers and Make Your Own Sticker Albums. Launch date: June 2011