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February 2011 Notable Toys — School Suppliesgot milk? Magic Milk Straws From: FOOD MARKET MERCHANDISING INC Other products from FOOD MARKET MERCHANDISING INC
Wholesale Price: (Log in to view) Minimum Order: (Log in to view) Minimum Reorder: (Log in to view) Dropship Available?: (Log in to view) Ships From: (Log in to view) Terms: (Log in to view) Age Range: 2 and up Target Age Range: 3 to 5 Specialty: Yes (as of 2011) Made in: Europe SKU or Item #: GM120 Launch Date: January 2010 Gender: Boys And Girls
A straw that naturally transforms white milk into bold and delicious flavors. When kids drink milk through the Got Milk? Magic Straws, the milk becomes flavored and colored. "Parents and kids from 2 to 99 buy them year-round and it's completely new to toy stores with no competition," Paul Henson, CMO of Food Market Merchandising, Inc, told TDmonthly. Launch date: January 2010. — In a late Summer 2012 survey, three out of 12 retailers told TDmonthly that these were one of their top-2 bestselling candy items. ToyDirectory Product ID#: 31447 (added 1/12/2011) . The Classic Treasury of Childhood Wonders From: FAMILYSTORIES Other products from FAMILYSTORIES
This compilation by Susan Magasmen uses a developmental skills model called the 6Cs™ that was created by Kathy Hirsh-Pasek and Roberta Golinkoff to help parents and teachers see the immediate links between learning and play. The stories come from families and educators at Goddard Schools around the nation. ToyDirectory Product ID#: 31255 (added 12/3/2010) . Brain Quest Write & Erase Set: Phonics From: WORKMAN PUBLISHING Other products from WORKMAN PUBLISHING
Age Range: 3 and up Specialty: No Gender: Boys And Girls
This Brain Quest write and erase format is geared to give the earliest learners a leg up on writing, reading, and using number. Featuring an attached pack of 40 large, write-on, wipe-off cards plus a dry-erase pen, each deck teaches a critical skill to help children learn to read before kindergarten. These are practical lessons that are also fun, entertaining, and informative. Phonics teaches early reading with fill-ins for long and short vowels and basic consonant sounds, letter scrambles, complete-the-words, and more. — ''We just got [the Phonics write & erase sets] in, and we sold 18 last month,'' said Gwen Bowden, manager of Doodlehopper for Kids in Springfield, Va. — ''Brainquest work books and cards go the fastest,'' seconded Susan Blanton, owner of Pufferbellies in Staunton, Va. — In a November 2011 survey 2 out of 12 retailers said that Brainquest was their best selling educational item. “Brain Quest (Workman Publishing) has always done well for us," Chris Lowe, owner of Beanhead Toys in Sandy Springs, Ga., told TDmonthly. Mike DiAndrea, manager of Hardware Toys in Paoli, Pa., told TDmonthly that sell about 30 units of Brain Quest each month. ToyDirectory Product ID#: 31225 (added 11/24/2010) . Activa Activ-Clay – Air Dry Natural Clay From: ACTIVA PRODUCTS INC. Other products from ACTIVA PRODUCTS INC.
Age Range: 5 and up Made in: United States SKU or Item #: 160, 161, 162, 163, 164, 165 Gender: Boys And Girls
Air-Dry modeling material for active hands. Dense, durable, responsive and air-drying, it features fine grain for finer detail and available in white or natural terra cotta color. Carvable, paintable and light weight. ToyDirectory Product ID#: 31111 (added 11/3/2010) . Age Range: 5 and up Made in: United States SKU or Item #: 505, 510, 554, 555, 556 Gender: Boys And Girls
Activa's Model N' Mold is reusable and non-toxic, with natural color and waterproof properties. This enables the creation of landscapes and models, be painted, and support water such as a river, lake, or moat. Suited for fast dimensional studies, an introductory carving material, as well as producing molds for sand casting. Mold N' Mold is special sand designed for creative use indoors or out. ToyDirectory Product ID#: 31109 (added 11/3/2010) .
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