May 2010 Notable Toys — Interactive

Dance Star Mickey Mouse
From: FISHER-PRICE INC.

Other products from FISHER-PRICE INC.

Category:

Interactive
Licensed Products

Cartoon star. Theme park mascot. Worldwide icon. Dance star? Mickey Mouse takes on a new role with FISHER-PRICE’s new Dance Star Mickey Mouse. The interactive toy is quite an accomplished dancer, able to switch between Soul, Techno, Disco, and Latin dancing styles. Interactive activities, walking, and talking are also a part of this playful rodent’s repertoire.
Awards: 2010 Oppenheim Toy Portfolio Best Toy Award, Platinum.
— As of 1.07.2011 this product had 5 out of 5 stars on Walmart.com and was the #12 bestselling item in the Dolls & Dollhouses category. Pros: Multiple songs; interactive. Cons: Possibly too fragile for very young children.

Each of these plush characters comes with an interactive/educational CD enclosed in its home, which doubles as a reusable container. "Our products have several characteristics that set us apart. For one, our packaging is actually a container that can be used over and over again and has a four-way lip lock system to store small toys as well as other items," Douglas Robertson, President, AMSFrontline.com, told TDmonthly. Launch date: 2010.

This or That? is a fun way to learn something new about someone you know. It’s packed with lots of question and is designed as a simple, everything-included, take-along game for waiting rooms, restaurants, planes, back seats, parties and any time there’s down time. "This or That? is the perfect cross-market item; it places well in all store types," Donna Modrell, Marketing & Operations Manager, Peaceable Kingdom Press, told TDmonthly. Launch date: 2010.