These mood-enhancing air fresheners come in six scents: Energizing Lemon, Refreshing Citrus, Uplifting Pine, Cheerful Strawberry, Calming Lavender and Soothing Vanilla. These vibrant, high-quality air fresheners appeal to everyone, especially the young female customer looking for a stylish way to freshen up her car, room, closet or gym locker. “We’ve realized that in our position we’ve got to be more creative,” said president Shirley S. James, of the departure from trading cards. Going forward, she sees her company as a lifestyle brand, with hopes to expand into jewelry, clothing and stationery.

The Go Primp Collectible Tin is the first in a series of 6 coordinating tins that encourage girls to collect all the cards in each category. The Go Primp Tin contains one pack of cards, a limited edition collector’s coin, and a CD single of "True Believer" by the new tween sensation, Savvy. Suggested Retail Price $14.99.

Finally, tween girls have collectible trading cards of their own. Each U GO GRL trading pack is comprised of eight cards from six inspiring categories, leaving an impressionable demographic with esteem-boosting, skill-building activities based on a system of collecting coins. Cards show all kinds of girls being social, creative, smart and fun. The 150-card set stars 24 different characters to which any girl can relate. U Go Grl Activity Cards have been award both the National Parenting Center 2005 Seal of Approval and the Creative Child 2005 Preferred Choice Award.