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TDmonthly's ToyFair 2006 Preview--Play Houses Product Category



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Lilach Library / Toy Shelves / Doll House by PASTEL TOYS
Lilach Library / Toy Shelves / Doll House by PASTEL TOYS

This versatile shelf set has a back, roof and two side walls with a slanting roof. It is styled from composite wood (MDF) painted in range non-toxic pastel colors, and comes with a sanded-corner finish. The set of shelves can hold books and toys and also serve as a large doll house. Dimensions are 171 cm H x 70 cm W x 32 cm D. Launch date: 2008.
Display Ideas: Preferably holding books/toys/doll house furniture to enhance the unique features of the item. 7/18/2008 (Price: $250.00) [Add to my Inquiry Basket][?]

Crawlerpillar by INSECT LORE
Crawlerpillar by INSECT LORE

This 5'-long crawl-through tunnel comes with a removable Caterpillar face and is made of sturdy material.
—“The Crawlerpillar always does really well in spring. I probably go through a dozen of those a month,” Lynn Sanchez, owner of Wiz Bang Toys in Lake Oswego, Ore., told TDmonthly when asked about best-selling furniture and playhouses in June 2008.
— Five of 62 specialty retailers mentioned tents and tunnels from various manufacturers.
— Insect Lore also offers a Butterfly Bungalow tent. 7/10/2008 (Price: $21.99) [Add to my Inquiry Basket][?]

My 1st Wooden Doll House by PLANTOYS
My 1st Wooden Doll House by PLANTOYS

This 1:12 scale wooden dollhouse includes four rooms and a balcony, and comes with tools for assembly. It measures 24.8" L x 14.2" D x 23"H.
— “We cycle out what we carry year to year — right now we have a Plan dollhouse,” Tina Schwindt of Fairhaven Toy Garden in Bellingham, Wash., said when asked in June 2008 about top-selling furniture and playhouses.
— “Plan Toys — not selling a lot right now, given the time of year; generally, I’ll sell six rooms a month. … As we get into fall, [we] will expand [the line] a lot more; it’s a line we love and their dollhouses are great,” Jerome Crawford, owner of Crawdaddy’s Toys in Lafayette, Calif., told TDmonthly.
— When asked about best-selling furniture and playhouse items, three of 62 retailers told TDmonthly that they carry dollhouses by Plan Toys. There was some concern, though, about slow sales at the time of the interviews, in early summer 2008.
— Heiko Peine, owner of Treehouse Toy Shop in Cumberland, Md., told TDmonthly in a Summer 2011 survey that they sell 1-2 each month.
— As of 06/29/2011 this product had 4.5 out of 5 stars from 22 reviews on Amazon.com. Pros: Simple yet high-quality; durable. Cons: Too deep and dark to play on the bottom floor. (Watch the My 1st Wooden Doll House Video Watch Video) 7/10/2008 (Price: $119.99)

Ryan's Room Carry 'n' Play Dollhouse by SMALL WORLD TOYS
Ryan's Room Carry 'n' Play Dollhouse by SMALL WORLD TOYS

Outfitted with magnetic closures, this portable dollhouse with a wooden handle comes with a kitchen unit, a table, a rug, a fireplace, a sofa and other accessories.
— “We sell playhouses — wood playhouses from Ryan's Room,” Kathy Goeddy, manager of JaZams in Pennington, N.J., told TDmonthly when asked about best-selling furniture and playhouses in June 2008.
— One other retailer, out of 62, mentioned dollhouses from Ryan’s Room as a top-selling item in that category.
— The Ryan’s Room brand offers several different styles of wooden dollhouses. 7/10/2008 (Price: $80.99) [Add to my Inquiry Basket][?]

Cozy Country Dollhouse by KIDKRAFT
Cozy Country Dollhouse by KIDKRAFT

With classic decor against a subtle pastel color palette, this three-floor dollhouse include four open rooms, two staircases, a chandelier, a terrace and wide windows. It comes with 11 furniture pieces and is suitable for fashion dolls up to 11.5" tall.
— “KidCraft always does well,” Kate Tanner, owner of Kidstop Toy & Book Store in Scottsdale, Ariz., told TDmonthly in June 2008.
— “KidKraft — their big dollhouse for Barbie,” answered Jeanne McCullough, owner of Children’s Store Inc. in Boise, Idaho, when asked about best-selling furniture and playhouses.
— More than 6 percent of retailers surveyed in June 2008 said dollhouses by KidKraft are good sellers in the category of playhouses and furniture. 7/10/2008 [Add to my Inquiry Basket][?]

Lucy's Retro Kitchen by KIDKRAFT
Lucy's Retro Kitchen by KIDKRAFT

This bright red, wooden kitchen features a retro design and includes under-sink storage, a removable sink for cleanup, knobs that turn, and a microwave, refrigerator and freezer that open and close. It measures 33.75" x 11.75" x 36.5".
— Patti Tepper-Rasmussen, owner of Learning Tree Toys, Games & Books in Oklahoma City, said she typically sells about one KidKraft kitchen per month, but sells about six around Christmas.
— Three of 62 specialty retailers told TDmonthly in June 2008 that they carry kitchens by KidKraft when asked about best-selling furniture and playhouse items.
— KidKraft offers 16 different kitchens in various colors and sizes. 7/10/2008 [Add to my Inquiry Basket][?]

Wild West Sheriff Station by TIME TO PLAY CORPORATION LIMITED
Wild West Sheriff Station by TIME TO PLAY CORPORATION LIMITED

The 4’ x 4’ sheriff station is roomy enough for six kids. The station features saloon-style swinging doors, realistic plastic jail bars and a wanted poster cut out for a child’s face. Shock-corded PVC makes make for easy set up and storage, while the polyester cover makes cleaning easy. (Watch the Wild West Sheriff Station Video Watch Video) 11/21/2007 (Price: $29.99)

Snuggle-Kins Sparkling Moves Nursery by FISHER-PRICE INC.
Snuggle-Kins Sparkling Moves Nursery by FISHER-PRICE INC.

With this jungle-inspired nursery little girls can role-play as mom to an adorable stuffed monkey. The monkey can coo, suck on a pacifier and go to sleep like a real baby. The nursery also includes a butterfly, dancing lights and soothing lullabies. 10/11/2007 (Price: $39.99)

Hotel Pawparazzi® by NOODLE HEAD INC.
Hotel Pawparazzi® by NOODLE HEAD INC.

Welcome to the 5-star Hotel Pawparazzi! Pawparazzi® pets can relax, sniff, dine and sleep in this luxurious hotel designed especially to fit their needs! Pet-carrier compartments store their handbags while they dance under the stars, doggy paddle along the coastline or take a nap by the pool. This vacation destination has everything your pet needs to get away from it all! Includes: Hotel playset, 2 sunbrellas, 2 beach towels. 10/4/2007 (Price: $36.00) [Add to my Inquiry Basket][?]

Kids Crooked House - Deluxe Playhouse by KIDS CROOKED HOUSE
Kids Crooked House - Deluxe Playhouse by KIDS CROOKED HOUSE

A kids' playhouse is a place where make-believe blooms into the kind of playtime that produces huge benefits. You don't need a lot of plastic bells and neon-colored whistles either, because a well-built outdoor playhouse that's made from high-quality, natural materials is best, and will last the longest. A sturdy, wooden playhouse is durable, and will stand up to both the elements AND your kids rough housing. 9/26/2007 (Price: $2549.00) [Add to my Inquiry Basket][?]

Quickbuild Playscale Townhouse by HOUSEWORKS LTD.
Quickbuild Playscale Townhouse by HOUSEWORKS LTD.

Designed for 11.5" fashion dolls, this completely finished kit includes 3/8" MDF exterior walls with clapboard finish. Only a screwdriver and white glue are required for assembly, and simple instructions are included. The exterior and interior are completely finished with paint, stain and wallpaper. There are two closets with rods. Measurements are 26" W x 52" H x 22"D (includes railing on top). Sales Manager Nancy Van Horn of Houseworks pointed out “the sturdy quality of the construction of the house. [It’s] something to cherish as an heirloom,” she said. 9/25/2007 (Price: $479.00) [Add to my Inquiry Basket][?]

Circus Tent by BAZOONGI KIDS
Circus Tent by BAZOONGI KIDS

Our Circus Tent is fun with vibrant colors for hours of indoor and outdoor play. 9/21/2007 (Price: $124.99) [Add to my Inquiry Basket][?]

Sports Cabana by PACIFIC PLAY TENTS INC

This is the perfect take along item to any outdoor sporting event. With a completely covered top and mesh sides and front, you will be protected from the sun and any flying insects. Water proof floor will keep you dry on wet grass and will also prevent any spills from getting out. Easy clean up polyethylene floor and see through mesh make this an ideal Cabana take along. Collapsible poles make this easy to set-up and store as well as carry along to the field. Fabric is UV Protected SPF 30 rated. This cabana is large enough for 2-3 kids to rest inside. Free carry bag. 8/9/2007 [Add to my Inquiry Basket][?]

Tent Combo Set by SCHYLLING
Tent Combo Set by SCHYLLING

This combo set includes two colorful pop-up tents that pop up and down in seconds, plus a sturdy polyester tunnel that connects them. It includes hold-down pegs and a “Go Anywhere Bag.”
— Joe Berardoni Jr, owner of Pun's Toys in Bryn Mawr, Pa., told TDmonthly in a June 2013 survey that they don't sell traditional playhouses, but they do sell these nylon play tents from Schylling. 7/6/2007 (Price: $59.90)

Invent A Tent by INVENT A TENT
Invent A Tent by INVENT A TENT

The colorful Invent a Tent system is designed to help build children’s minds through creative play, allowing them to construct a unique play structure every time they pull it out. The kit includes set pole lengths and fabric dimensions and condenses easily into one storage bag. “Compared to similar products on the market, Invent A Tent builds a much sturdier play structure that is large enough for multiple children to play in at once. It also comes with an ample amount of fabric to cover the whole structure,” Cameron Scott of Invent A Tent told TDmonthly. Launch date: January 2007. (Watch the Invent A Tent Video Watch Video) 7/6/2007 (Price: $79.95) [Add to my Inquiry Basket][?]

Crooked Restaurant Playhouse by KIDS CROOKED HOUSE
Crooked Restaurant Playhouse by KIDS CROOKED HOUSE

Setting up a lemonade stand will never be the same again. This playhouse features outdoor seating, customized signs and an extra-large window for serving customers. For children who want to learn all about business, it provides hours of fun and stylish business opportunity. For both pretend play and real kids’ businesses, this playhouse lets children design the company of their dreams. Quality wood construction and hand-crafted detail mean the playhouse will stand up to the seasons and to years of fun. 7/3/2007 [Add to my Inquiry Basket][?]

Crooked Train Playhouse by KIDS CROOKED HOUSE
Crooked Train Playhouse by KIDS CROOKED HOUSE

For the train enthusiast or would-be station engineer, this playhouse provides hours of fun. Quality wood construction and careful hand-crafting in Maine ensure safety and quality. Customized details allow for the creation of a unique playhouse. This house includes a stovepipe, customizable signs, wheels and even a tiny house that acts as a train car behind the main playhouse. 7/3/2007 [Add to my Inquiry Basket][?]

Kids Crooked House - Wagon Playhouse by KIDS CROOKED HOUSE
Kids Crooked House - Wagon Playhouse by KIDS CROOKED HOUSE

The Crooked Wagon Playhouse features a stovepipe, window boxes and authentic, handmade wagon wheels. An optional dormer and porch allow for a custom design. Available in an array of colors, this playhouse is perfect for anyone who loves to plant or garden, or for anyone who likes pretending to be in the Old West. Like all Kids Crooked House playhouses, this one is handmade in Maine with windows, exterior wood siding, a cedar shingle roof, a peep hole, and a kid-sized door with a handle. 7/3/2007 (Price: $4989.00) [Add to my Inquiry Basket][?]

Kids Crooked House - Junkyard/Gas Station Playhouse by KIDS CROOKED HOUSE
Kids Crooked House - Junkyard/Gas Station Playhouse by KIDS CROOKED HOUSE

This playhouse comes with accessories such as a stove pipe, custom signs, a porch and a dormer. Each accessory can be personalized for a one-of-a-kind playhouse. A secret door and a back hideout make imagination even more fun. The base of this playhouse is 4’ x 6’ for plenty of play space. The frame is carefully assembled with nails, screws and bolts for easy set-up. Ready-to-assemble, this house can be constructed and ready for play in minutes. 7/3/2007 (Price: $5149.00) [Add to my Inquiry Basket][?]

Crooked Castle Playhouse by KIDS CROOKED HOUSE
Crooked Castle Playhouse by KIDS CROOKED HOUSE

The Kids Crooked House Basic playhouse is carefully handcrafted in Maine out of 2 x 4 wood pieces, cedar shingles and other high-quality materials. Accessories such as a roof dormer or front porch can easily be added for even more fun, and the house can be painted with a number of fun colors, including Tigger Orange, Red Barn, Deep Woods Green, Garden Green, Camp Brown and Rustic Blue/Gray. White or black trim is available. 7/3/2007 [Add to my Inquiry Basket][?]

Kids Crooked House - Standard Playhouse by KIDS CROOKED HOUSE
Kids Crooked House - Standard Playhouse by KIDS CROOKED HOUSE

The Kids Crooked House Basic playhouse is carefully handcrafted in Maine out of 2 x 4 wood pieces, cedar shingles and other high-quality materials. Accessories such as a roof dormer or front porch can easily be added for even more fun, and the house can be painted with a number of fun colors, including Tigger Orange, Red Barn, Deep Woods Green, Garden Green, Camp Brown and Rustic Blue/Gray. White or black trim is available. 7/3/2007 (Price: $1949.00) [Add to my Inquiry Basket][?]

Cozy Clubhouse by SMALL WORLD TOYS
Cozy Clubhouse by SMALL WORLD TOYS

The Cozy Clubhouse makes for a perfect play house setting. It's a cabin-shaped tent with two mesh windows, hook-and-loop enclosures, and an awning that rolls up and ties. It comes with a waterproof ground sheet, lightweight and brightly colored polyester, and plastic poles for safe and active play. The Clubhouse includes a bag with hook-and-loop closure for easy storage, and it connects to Tube Travel, Hide In Hideout and See Mee TeePee.
— "Small World's crawl tent" was among the best-selling items in play houses according to Amy Barrett, owner of Lasso the Moon Wonderful Toys in Helena, Mont.
— Three of 62 retailers cited Small World play houses as best-sellers in their stores. These specialty retailers told TDmonthly in spring 2007 that they sell about one Small World tent per month.
— "Lightweight, brightly colored, and ideal for indoor or outdoor fun, this clubhouse strengthens all of the skills associated with active play, including movement and agility, while also encouraging imaginative play. It makes for the perfect playhouse for all children," said Debra Fine, CEO of Small World Toys. 6/15/2007 (Price: $31.50) [Add to my Inquiry Basket][?]

Super Fort by CRANIUM INC.
Super Fort by CRANIUM INC.

Kids can supercharge their imagination with Cranium's Super Fort building system. Hundreds of structures can be built with the Super Fort, including submarines, fantasy castles and more. The fort can be built safely and easily using quick-snap magnetic connectors and foam tubes, and it comes with floor and fabric panels, clips and large and small storage bags.
— "Probably the best [play house] we've got going now is the Super Fort from Cranium," said Dan Willis, owner of Communique Toys in Seattle. "We probably sell a couple a month.”
— Two of 62 retailers TDmonthly spoke with in spring 2007 specifically cited Cranium forts when asked about customer favorites in play houses and furniture. 
— “As opposed to fantasy-based play delivered by traditional small-scale construction toys, Super Fort delivers a stronger role-play experience where kids can actually climb into the ‘rocket’ they just built, for example,” said Cranium Head of the Hive Heather Snavely. 6/15/2007 (Price: $39.99)

Ryan's Room: Home Is Where the Heart Is by SMALL WORLD TOYS
Ryan's Room: Home Is Where the Heart Is by SMALL WORLD TOYS

This sturdy, three-story dollhouse is the perfect setting for expansive living. There’s plenty of room for all kinds of accessories and endless imaginative play. Features include an open design for easy access, stairs from the second to third floor, and a built-in handle in the roof for easy carrying. "With its sturdy, heirloom-quality wood construction and open design, this beautiful dollhouse is not only a home where little imaginations can play and grow, but also a wonderful setting to encourage cooperative play with caregivers and other children," said Debra Fine, CEO of Small World Toys.
— "They're really good quality," said Tristan Hewitt, manager of Dragon's Toy Box in Seattle, when asked about Ryan's Room dollhouses.
— Seventeen of 62 retailers told TDmonthly  in spring 2007 that Small World is generally the best-selling brand in play houses. One or two dollhouses a year was a common sales figure given among retailers — especially those concentrated in the Northwest — regarding the Ryan's Room brand.
— Ryan’s Room dollhouses and furniture are in the top-10 best sellers at LB Toys in Media, Pa. “The traditional dollhouses and furniture are made of natural wood,” Owner Jamie Burdette told TDmonthly in spring 2008. “That’s obviously a plus with the lead-paint situation.” 6/15/2007 (Price: $110.25) [Add to my Inquiry Basket][?]

Deluxe Wooden Fold & Go Dollhouse by MELISSA & DOUG
Deluxe Wooden Fold & Go Dollhouse by MELISSA & DOUG

The Fold & Go is a roomy portable dollhouse that features working doors, two flexible wooden play figures, 11 wooden furniture pieces and easy-access design, as well as a convenient carrying handle. It's an adorable "mobile home" that's solid, lightweight and built to last. The Fold & Go measures 11.5" x 16" x 10" and weighs 6 lbs.
— "We have a Melissa & Doug Fold & Go Dollhouse that does real well for us," said Joel Hardy, owner of Magpie Toys in Red Lodge, Mont., when asked about play house favorites in his store.
— Seventeen of 62 retailers TDmonthly spoke with in spring 2007 cited Melissa & Doug when asked about play house and furniture favorites with their customers.
— Lynn Robillard told TDmonthly in summer 2007 that Melissa & Doug wooden items are top sellers at her store, Toys in the Attic in Manchester, Vt., for many reasons: They are non-toxic and the company is diverse, including “arts and crafts, magnetic dolls and a huge array of everything imaginable.”  6/15/2007 (Price: $29.99)

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