Your child can pedal forward or backward on this tricycle, or you can push them using the bar. There is a safety belt on the tricycle seat, and a bucket that snaps on to the back of the tricycle - or, can be attached to the pushbar to create a new toy!

The new Calin Ballerina features the same sweet-smelling baby doll you know and love, this time in a beautiful little ballerina outfit. The tutu is a one-piece, so you won't lose anything, not even the adorable ballet slippers.

PlayTape® in 50' and 25' rolls can be torn to any length to create track layouts matching a child's imagination. See why the award-winning Track PlayTape® provides hours of railroading Fun that Sticks™!

Tweens will go wild over hair tats. Using the included stencil and hair chalk powder, kids can "tattoo" designs like butterflies, hearts and stars right on their heads.

 

With the Mobile Device Microscope, kids can turn their SmartPhone or Tablet into a MICROSCOPE! Kids can examine bugs and minerals up close and personal. Turn your device to camera mode, and attach the mini-microscope to the camera's eye - suddenly, you have a microscope!

Each Z-Strux set can make four possible builds. This set includes 395 pieces, including two construction-worker figurines. When completed, the build is 26 inches tall.

This great new science kit from Science Wiz lets kids accomplish college-level experiments with sound by building an Edison-Style phonograph and downloading free apps from the web. There are twenty different activities that kids can do with this kit.

With this kit, kids can create an arcade out of electrical circuits - and then have fun playing with their creation! It's like two toys in one. Combining lights, sound, and motion, this is the most elaborate Snap Circuits kits yet!

This brand new offering from Boogie Board re-envisions the board as a transparent screen that can be used for tracing anything. Practice letters, numbers, and shapes, then press a button to clear the design.

Ambi's Key Ring is a rattle and teether in one. Brightly colored keys are secured on a sturdy ring. Mention ToyDirectory for special considerations

Ambi is relaunching their classic line of toys. Vintage-looking, with bright primary colors, the twin rattle is an iconic baby product. Its sleek design is perfect for little hands. Mention ToyDirectory for special considerations

The Sweet Ink Tattoo Kit comes in a beautiful, decorative tin. Each kit includes one pack of transfer tattoos, 27 foil bracelets, 4 stencils, 2 body markers, 1 glue, a brush for glitter tattoos, and two colors of glitter.

Dinosaur habitats include a high-quality figurine, and environmental base, and prehistoric slime, like lava, swamp slime, tar, or swamp water! Dinos can be slimed, and demo beautifully thanks to their themed base and hands-on slime.

Go on a trip with the Go! Go! Smart Animals Zoo Explorers Playset by VTech. Explore and learn about animals, colors and more with the SmartPoint rhino and electronic zoo entrance. You can also connect to other playsets including Go! Go! Smart Wheels for even more fun!
Awards: 2015 TIA Infant/Toddler Toy of the Year

Go on a Shopkins™ spree and shop till you drop with the Shopkins™ Small Mart! Slide your characters down the delivery chute and then have some fun on the treadmill register at the check out counter! Complete with 2 exclusive characters and a shopping trolley. Collect them all!
Awards: 2015 TIA Girl Toy of the Year

Introducing LEGO FUSION – Real-life LEGO builds that come to life in virtual games. Rule your town and create it the way you want by building with real LEGO bricks that come alive in this virtual world! Find out what your mini citizens need in the LEGO FUSION Town Master app for your smartphone or tablet. Then build it with real LEGO bricks! Create restaurants, shops, fire stations, roads and more on the LEGO FUSION capture plate. Snap it into your virtual game with just a click and watch it come to life! Earn valuable studs and happiness for your citizens by completing missions and mini games as they pop-up throughout your town. Expand your virtual world in every direction. LEGO FUSION Town Master includes Mayor minifigure. Features 256 LEGO pieces including the LEGO FUSION plate for capturing your LEGO creations digitally. A ‘Get Started Guide’ with inspiration and instructions for play. The LEGO FUSION Town Master app is downloadable from U.S. app stores and is required for gameplay. The LEGO FUSION Town Master app includes a free trial of the full experience
Awards: 2015 TIA e-Connected Toy of the Year

Control him if you can! Boomer is the incredible Zoomer Dino that only you can tame! With real dinosaur movements, sounds and incredible dino-sense abilities, Boomer can detect when you’re nearby and interacting with him. But watch out! Just like a real Dino he can get angry, spin around, chomp and roar! Using True Balance Technology™, Boomer perfectly balances on two wheels as he roams freely, exploring your home. Use your hands or the included controller to tame his Dino nature and build your friendship. But, don’t make him mad by pulling his tail! He doesn’t like it! He might even let out dino-sized burps and farts! Become a true dino master and control him if you can with Zoomer Dino!
Awards: 2015 TIA Toy of the Year, 2015 TIA Boy Toy of the Year

Split before he splats on you! Players squeeze the seagull's tail as he flies over the sunbathers below. The kid-powered pump on the seagull's tail randomly squirts bubble solutions; if he splats on your sunbather you lose a playing piece. This unique games provides hours of foamy fun for all ages! 2-4 players.

Start your super-cute Shopkins™ collection with the 2 Pack! Includes 2 characters and a shopping basket for you to shop with! Collect them all!
— In February 2015, Barbara Vininsky of Jack & Jill in
Montreal, QC, told TDmonthly that "SHOPKINS are the hottest thing since Rainbow Loom!"

Shop away with the Shopkins™ 12 Pack! Collect all of the super-cute Shopkins™ characters and you might be lucky enough to find some rare characters too! Includes 12 Shopkins™, 1 shopping basket, 4 shopping bags and a collector's guide. Collect them all!
— In February 2015, Barbara Vininsky of Jack & Jill in
Montreal, QC, told TDmonthly that "SHOPKINS are the hottest thing since Rainbow Loom!"

Frogglez® Goggles are swim goggles made out of neoprene (wet suit material) with a patented strap design. This design fits 90% of children between the ages of 3 and 12 very comfortably. An easy to use velcro adjustable connection allows for size adjustments. They do not pull hair or fold down ears.

Frogglez® are designed for non-competitive swimmers that simply want a more comfortable, fun and stylish option compared to the archaic, traditional swim goggles. MSRP: $19.95-24.95

Awards: 2015 TDmonthly Magazine Top Toy Award

My Friend Cayla is a one of a kind interactive doll. She uses wifi to connect to Google, giving her the ability to answer kids questions. She can also talk to them conversationally.

Pirate Kitty is Ninja Kitty’s rival and next-door neighbor. He steals everything he needs to be a pirate from his owner, including the Jolly Roger panties on his head. He also has his leg stuck in a toilet paper roll to complete the look while he orders Squeakarr, his first mate and cat toy, about on many tasks while he spies on the dastardly Ninja Kitty.

Ninja Kitty is the world’s WORST ninja! Even worse are his sewing skills, which is why his ninja suit has no sleeves. When Ninja Kitty discovers Tentacle Kitty, he thinks she is the prettiest thing he has ever seen. He tries to admire her secretly from the shadows until he falls out of the tree on top of her.

LOVERS OF CHESS, CHECKERS AND PUZZLE GAMES WILL LOVE JUXTABO! THE COLORFUL GAME WHERE YOU STACK TO WIN
Juxtabo is a fun 3D game where players stack colorful pieces to create patterns on the challenge cards. The board is different every single game, because players create the board with Juxtabo pieces. As the game goes on, the board grows, and it starts to look like a colorful mountain range. The player with the most challenge cards completed at the end of the game wins!