These hand-held squeakers come in six fun animal shapes and squeak with the greatest of ease. They feature vivid colors and patterns and delightful soft velour heads and feet. The squeakers fit nicely into a diaper bag or purse, ideal for on-the-go entertainment. Launch date: January 2007.

These brightly colored wooden rulers make measuring and drawing lines fun. Made of a very solid wood, these rulers are highly durable and will not bend or break easily. Available in two different themes (Kids Rule and Teachers Rule), kids and teachers alike will love these rulers. Launch date: July 2007.

As magnetized critters float around the tub, little ones use the fishing rod, also magnetized, to play the game. When the two magnets meet, they’ve caught the big one. Every catch is guaranteed, and the fishing is also good in swimming pools and at the beach. This game comes in Pond (frog, duck and fish) and Ocean (dolphin, octopus and turtle) varieties. “The magnets inside are sewn into a mesh bag first and then that mesh bag is sewn tightly inside the product, enhancing its safety factor. Also, the fishing rod is foam-filled, not rigid, so it is soft,” John Gallagher of Rich Frog Industries told TDmonthly. Launch date: July 2007.
—  “[The] Rich Frog line does well — the whole assortment. … [We] sell maybe 15 per month,” Susan Pruett, manager of Kilmarnock Toy Store in Kilmarnock, Va., told TDmonthly in 2008.
— One-fourth of the 40 retailers who spoke with TDmonthly in March 2008 said their best-selling bath toys are animal-themed.
— In March 2008, five percent of 40 retailers who spoke with TDmonthly singled out fishing sets as the best-selling bath toys in their stores.

Just put a tooth in the little envelope, and the big, white smiling tooth character will do the rest. The invitation is irresistible. The Tooth Fairy will have no choice but to come along and perform her magic, to the delight of little girls waking.

These cute animal friends are unique because every piece of the puzzle is sponge-filled, not hard. From the cotton rings that make up the animal bodies to the adorable velour head that tops it off all the way down to the post itself, these toys are not only entertaining but also safe. These stacking toys come in six colorful animal styles, frog, duck, dog, bunny, elephant and cow. Each hides a rattle inside its head and is adorned with a crinkly collar.

It’s well known that imitation, for children, is not just flattery but fun. So instead of playing with mom’s cell phone this year, My First Cell Phone is on call for fun all day long. These phones, unlike the real thing, are soft, squeezable, sized for children’s hands, and have two clear plastic windows where photographs can be inserted. But the best part comes when the phone is flipped open and the keypad is pressed: It rings! It comes in four colors: red, blue, pink and purple.

Rick the Frog, a colorful terrycloth character, pals around with Kenny the Hippo, Alison the Rabbit, Gregory the Elephant, Trudi the Duck and (new to the family) Julie the Mouse. The toys are safe for both the washer and dryer and have been awarded the Oppenheim Toy Portfolio Gold Seal Award 2005.