This 10" figure captures the bold and flashy outfit worn in the Michael Jackson's "Billie Jean" music video. The singer wears a black suit with a pink shirt and red bow tie.

Ninja-Smashin’ Battle Damaged Marty is based on the WB series Eon Kid. Marty is an 11-year-old robot scrap dealer. The figure features push-and-punch action.

Mike comes with articulated joints and a developed exoskeleton armor that transforms from a free standing, motor driven robot to a free rolling, motor driven vehicle. Four different exoskeleton armor robots are available, and each with its own Teenage Mutant Ninja Turtle action figure. Launch date: 2008.

The Basic Figure collection of sliding characters includes Cera, Littlefoot, Ducky and Ruby. Each character features wheels and pullback motor action.

The self-contained, interactive art studio can be taken anywhere and used any time. The studio comes with friendly narration and allows kids to learn at their own pace. Launch date: 2008.

The full-color, hand held console allows girls to create characters and have a rich, virtual life. Girls can dress their characters, purchase pets for their characters, take their characters on shopping trips and more. Launch date: 2008.

The fashion-friendly Struts horse line includes Milan, Rio, Sierra and Sydney. Launch date: Fall 2008.

Amazing McKayla expresses emotions, learns to speak, plays baby games, and can even see and hear. Dressed in a diaper, cute denim overalls and a pink T-shirt with a matching hair bow, McKayla loves to be held by Mommy and can recognize and interact with her accessories — a baby bottle, baby food peas in a spoon, and a teddy bear.

Blade, the Dalmation, will skate towards his owner when his owner claps or calls his name. He responds when he gets positive reinforcement and encouraging rewards like belly rubs and head pats; ignore him for long and he will get sad and fall down.

When his back is pressed, Littlefoot’s head and tail swing and he grabs the included branch accessory with his mouth. This character is part of a collection based on the “The Land Before Time” television series on Cartoon Network. Launch date: June 2007.

A character from the “The Land Before Time” television series on Cartoon Network, Ducky features moveable arms, legs and head, and when her back is pressed, she lunges and tries to knock the Sweet Bubbles off the tree. Launch date: June 2007.

This is one of three 12” to 13” cuddly, soft plush characters based on “The Land Before Time” television series on Cartoon Network. Littlefoot and Cera are also available. Launch date: June 2007 (Littlefoot and Cera); August 2007 (Chomper).

This is one of three 12” to 13” cuddly, soft plush characters based on “The Land Before Time” television series on Cartoon Network. Littlefoot and Chomper are also available. Launch date: June 2007 (Littlefoot and Cera); August 2007 (Chomper).

This is one of four 6” to 7” bean bag plush characters based on “The Land Before Time” television series on Cartoon Network. Each hangtag features a character-specific story, highlighting their unique personalities. Cera, Chomper and Littlefoot are also available. Launch date: June 2007.

This is one of four 6” to 7” bean bag plush characters based on “The Land Before Time” television series on Cartoon Network. Each hangtag features a character-specific story, highlighting their unique personalities. Cera, Chomper and Ducky are also available. Launch date: June 2007.

An interactive friend with long hair to style, Allyson will become a girl’s best friend, from listening and sharing favorite things to chatting with friends on her cell phone and more.

With a clap of their hands, little girls activate the spinning Fairy-go-Round on the treetop for up to four fairies. An exclusive Tinker Bell Fairy is included. 

Each R.E.V. vehicle contains a robot as part of its chassis that takes the car body and transforms it into his battle armor. R.E.V.s  are customizable, allowing boys to plug different car body parts anywhere on the toy to create a unique look for battle. Big P contains 28 parts that transform him from a powered SUV to a fully armored fighting robot standing over 11” tall. Other features include dual, spring loaded cannons, a massive shield and lights. Launch date: Spring 2007.

The Sing Along Little Princesses magically sing their own 12- to 20-second songs when their hands are pressed. Lyrics are based specifically on that Little Princess' personality or story theme and each comes with unique accessories. TRY ME packaging helps to move the product off of store shelves and into little one’s homes.
— “I know it’s too mainstream for my store,” explained Margaret Tollins, owner of Tollins Toys in Duncan, Wyo., “but I love this doll, and the kids do, too.”
— “This is our best seller. Little girls love it and all the other princess toys,” reported Becky Robertson, co-owner of The Pretty Place in Salt Lake City.
— This is the highest ranking sing-along toy on Amazon.

This year, Playmates Toys does it again with Amazing Allysen – who acts like a girl’s best friend, from listening and sharing secrets and favorite things, to playing with hair and fashion, to chatting with friends on her cell phone and more.Amazing Allysen is all about the things little girls love – slumber parties, dancing, cheerleading and more. Like Amazing Amanda, Amazing Allysen recognizes and responds to key words and phrases with lifelike facial expressions and real emotions. Ideal for girls ages 5 and up, Amazing Allysen will be available for the suggested retail price of $99.99. The play packs will be available for approximately $24.99. Each will be available this fall.

The innovative 6.5” Flavor Swirl dolls feature longer, colorful hair and scented fruit barrettes that complement the dolls’ iconic fruit fashions. Girls can blend Strawberry’s hair with the banana barrette to create a strawberry/banana-scented doll.

Berry Beautiful Dolls are the only scented soft body dolls that allow girls to enjoy the world of Strawberry Shortcake in a doll that's easy for them to hold and cuddle and take with them everywhere they go. They're 12" long with brushable hair and berry pretty ballerina princess fashions. The dolls will be available in Spring 2006 in Strawberry Shortcake, Crepe Suzette, Lemon Meringue, Raspberry Torte and Blueberry Muffin.

This game brings a superhero twist to the classic fun of throwing dice in male action. Battle Dice, an all-new, collectible gaming platform features over 190 iconic heroes and villains taken from the pages of Marvel Comics. Battle Dice combines patented “pop dice” with action figure role-playing and encourages players to create an unstoppable army based on the powers of each hero or villain. Booster Packs are available seperately for $5.99 each.

In September 2005, Disney Publishing released the illustrated children´s novel from Newbery Honor-winning author, Gail Carson Levine, "Fairy Dust and the Quest for the Egg" in more than 50 countries­ launching the Disney Fairies franchise. An instant New York Times bestseller, the book brings to life the fairy world of Tinker Bell and introduces her fairy friends­ Prilla, Beck, Rani and Vidia. Playmates Toys has designed a line of dolls playsets and accessories to complement the book. Tinker Bell and her friends will be ready to play in Fall 2006.

This latest and greatest mutated machine from the Mutants & Monsters series, is an RC tricked-out tank that fires real Sewer Spew! Better yet — the Sewer Spewer is a vehicle that kids can control with their remote radio-controller! They can drive the Sewer Spewer forwards and backwards, turn around curves and corners, line up the enemy in their sights and Slam-gunk them with Sewer Spewer! Includes one aerosel can of Sewer spew.