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September 2007 | Vol. VI - No. 9
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Webkinz Cards and Bananagrams are Hotties


With additional reporting by regional correspondents Virginia Davis, Terri Hughes-Lazzell, Erik Jay, Christine Lebednik and Brenda Ruggiero

Despite some slowing down it’s no surprise that Webkinz is still the hottest selling line in most specialty stores across the country. And Ganz has come out with new trading cards that are adding to the craze. Bananagrams is having a fruitful first year with its banana-shaped family word game. And PlaSmart’s Plasmacar continues to race out retailers’ doors. If you don’t have these toys, get them now.

Here are some of the other hot sellers retailers shared with TDmonthly Magazine this summer:




Gender: Boys And Girls
Category: Trading Cards



Kids can collect, trade and play awesome games with these cards. The first series of Webkinz Trading Cards includes 80 base-set cards featuring favorite Webkinz pets, characters, items and recipes to collect and enjoy. Kids can also collect three exciting subsets of cards: Challenge Cards, Curio Shop Curiosities and Webkinz Doodlez. Each set comes with 10 packs of cards and six cards per pack. Other amounts and booster packs are also available.
— When asked about the current hot-seller in her store, Kate Tanner, owner of Kidstop Toys & Books in Scottsdale, Ariz., said, "Webkinz of all kinds —from the Googles and Chihuahua to the trading card games and booster packs."
— “I would probably have to say any Webkinz by Ganz accessories,” Bill DeFusco, owner of Toyz Toy Store in Chesire, Conn., told TDmonthly, when asked about what he predicted would be his store’s most popular stocking stuffer. “Whatever accessories for Webkinz can be found—lip glosses, body spritz, trading cards.”
—Eleven of 58 retailers who spoke with TDmonthly cited Webkinz accessories as highly popular stocking-stuffer items.
ToyDirectory Product ID#: 14382      (added 7/27/2007)
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MSRP: $14.99
Age Range: 7 and up
Gender: Boys And Girls
Category: General Games
Educational
Award Winners



The fast-moving word game consists of 144 ivory-like letter tiles in a zippered banana pouch. Players place the tiles face down on the table and randomly select 21 tiles. They turn their letters right-side up simultaneously and proceed to form as many intersecting and interconnecting words as possible, rearranging their own letters as many times as desired throughout the game. Awards: TDmonthly Top Seller 2007; 2009 TOTY Game of the YEAR, 2006 Oppenheim Toy Portfolio Gold Seal; 2007 iParenting; 2007 Parents' Choice Recommended; 2007 Dr. Toy Best Products. (Read Review)
— This product has been making the TDmonthly Best-sellers lists since 2007.
— As of 05/13/2011 this product had 4.8 out of 5 stars from 456 reviews on Amazon.com.
— Eight of 66 retailers vouched for its best-selling status in May 2008; seven of 63 did in Sept. 2008. Shani Watmough of Planet Toys in Rockland, Maine, said her store sells 60 per month.  Fifteen of 38 named it a top-selling game in Feb. 2010.
— As of April 5, 2010, Bananagrams had spent 570 days in the top-100 best-selling toys and games on Amazon.com.
— According to owner Brett Sommer of Figpickels Toy Emporium in Coeur d’Alene, Idaho,  “It was the 2009 game of the year. The brilliant packaging definitely helps this product."
ToyDirectory Product ID#: 8301      (added 6/19/2006)
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MSRP: $2.49
Launch Date: January 2005
Gender: Girls
Category: Fashion & Accessories



Kids of all sizes who love the comfort of the ubiquitous Crocs shoes will have fun using Jibbitz to create distinctive designs. They just pop the Jibbitz into the holes of the Crocs and start walking in style. Jibbitz themes include flowers, food, activities, NFL, Disney and animals, among others. Launch date: 2005.
ToyDirectory Product ID#: 14383      (added 7/27/2007)
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MSRP: $69.99
Age Range: 3 and up
SKU or Item #: PC020
Launch Date: February 2005
Gender: Boys And Girls
Category: Vehicles - Riding
Preschool
Outdoor Fun



The Original PlasmaCar continues to intrigue and fascinate. Powered by kid power; no batteries, gears, or pedals needed. Just sit, put your feet up, and turn the steering wheel to propel yourself forward. The patented safety seat design places riders in a safe, comfortable position and minimizes tipping. Moves up to 6 mph on any smooth, flat surface. Supports up to 220 lbs. Visit www.plasmacar.com to see all the wonderful colors available.
— In a March 2015 survey, two out of 10 retailers told TDmonthly that Plasmacar is a best-selling outdoor toy.
—  As of 05/13/2011 this product had 4.5 out of 5 stars from 122 reviews on Amazon.com. Cons: Does not work well on surfaces that aren't completely smooth.
— This top-seller in specialty stores earned a TDmonthly Top Toy 2007 award for its distinctive aerodynamic design and ease-of-use. TDmonthly believes it has the potential to become a classic due to its fresh, contemporary appeal and application in a child’s formative years.
Awards: 2012 Parents Choice Awards Recommended, 2009 Green Parents List Check Mark, 2009 DisneyFamily.com Top Action Figures and Toys for Toddlers, 2009+2008+2005 The National Parenting Centre Seal of Approval, 2008 iParenting Media Toy Award, 2008 Fat Brain Toy Award Active Play, 2006 TIA Outdoor Toy of the Year - Specialty Toy of the Year, 2006 Oppenheim Toy Portfolio Platinum Award, 2005 Oppenheim Toy Portfolio Gold Seal Award, 2005 Dr. Toy Best Vacation Products, 2005 Creative Child Seal of Excellence, 2001 International Patent Fair, Hong Kong Gold Medal
ToyDirectory Product ID#: 3829      (added 6/28/2005)
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Age Range: 4 and up
Gender: Boys
Category: Pretend Play
Action Figures



This spooky skeletal pirate figure, standing approximately 3.5" tall, is hand-painted and highly detailed. He has a massive sword and shiny pistol. "Each Papo figure is painted by hand and incredibly detailed," said Brian J. Shackelton, operations manager for Hotaling Imports Inc.
— Betsy Justings, owner of Betsy's on Ross in Auburn, Ala., told TDmonthly that Papo Pirates is the hottest selling item in her store.
— Two of 45 retailers who spoke with TDmonthly specifically cited Papo Pirates as a continuing hot-seller in their stores. Both retailers are located in the Southeast.
— Pirates came in second to knights in the best-selling action figure category, according to research conducted by TDmonthly in spring 2007.
ToyDirectory Product ID#: 7825      (added 5/9/2006)
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Wholesale Price: (Log in to view)
MSRP: $10.00
Age Range: 5 and up
SKU or Item #: 745117175004
Gender: Boys And Girls
Category: Sporting Goods & Accessories
Outdoor Fun



This disc is the world standard for the sport of Ultimate and the official disc of the Ultimate Players Association Championship Series. Ultimate players call it sports equipment ... kids on the beach call it fun. Precision engineered quality has ensured consistent flight since 1981. Full-color custom printing is also available.
— “Discraft flying discs” are best-sellers at Izilla Toys in Seattle, according to Co-Owner Jude Larene. “We sell Ultra-Star discs, which is the official disc for playing Ultimate. Seattle has a huge Ultimate community, even in elementary schools.”
ToyDirectory Product ID#: 13734      (added 6/26/2007)
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MSRP: $5.99
Age Range: 7 and up
SKU or Item #: 2222
Gender: Boys And Girls
Category: Card Games
General Games



Blink is a lightning-fast game where two players race to be the first to play all of their cards. Using sharp eyes and fast hands, players quickly try to match the shape, count or color on the cards. The first player out of cards wins. Fast and portable, Blink is instant fun for everyone.
— “Any age can play it,” said Linda Doucette, manager of Learning Express in North Hampton, N.H., of why Blink is a favorite in her store. When asked about her top-selling card games, Melissa McCollum, owner of Learning Express of Hoover in Hoover, Ala., told TDmonthly, “That would have to be Blink.  I’d say [we sell] about 10 per month.”
— Two of 32 retailers who spoke to TDmonthly in summer 2007 cited Blink as a top-selling card game in their specialty stores. Three of 64 retailers named it as a best-selling card game in August 2008.
— In early September 2009, Andrew Wage, owner of Building Blocks Toy Store in Chicago, said his store sells about 10 to 20 units per month of this game.
ToyDirectory Product ID#: 3424      (added 4/22/2005)
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MSRP: $15.00
Age Range: 8 and up
Gender: Boys And Girls
Category: Rockets
Outdoor Fun



Stomp on the launch pad and a blast of air propels the Ultra Stomp Rocket over 200' in the air. The kit contains four rockets with the OG-1 Nosecone. “We are the original creator. Stomp Rockets started the "stompin' revolution," Cynthia Peeks of D&L Co. told TDmonthly, stressing that Stomp Rockets are known for their name, quality and safety.
Awards: TDmonthly Top Seller 2008
; iParenting Media, iParenting Hot; Dr. Toy Best Children´s Vacation Toy.
— Retailers surveyed by TDmonthly have been naming Ultra Stomp Rocket as a best-seller since 2006.
— Four of 45 retailers who spoke to TDmonthly in summer 2007 said the Stomp Rocket's success makes it a choice gift, reporting unit sales figures from four to dozens a month. Nine percent of 66 retailers named the Stomp Rocket as a best-selling gift for boys in July 2008. "We sell about 75 a month," Marilyn Walker, owner of Play Fair Toys in Boulder, Colo., told TDmonthly in early 2009. Thirteen percent of 47 retailers told TDmonthly in June 2009 that Stomp Rockets are a best seller for boys. “It's probably been the dang Stomp Rocket for about 15 years now. They just fly out,” Tye Steinbach, owner of Thinker Toys in Portland, Ore., said when asked about his most popular outdoor toy. Nine of 37 retailers named Stomp Rockets as a best-selling outdoor item in spring 2010.
— Despite multiple complaints about its durability, the Ultra Stomp Rocket received an average of 4.5 stars among 217 Amazon.com customers for being fun for all ages and pleasantly surprising when it comes to the distance the rockets can be launched. The toy is best used in open areas. Rockets are easy to lose and break, but refills are easy and cheap to find! (12.17.2012)
ToyDirectory Product ID#: 1088
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Dennis FurlanWriter's Bio: Dennis Furlan is a freelance writer who lives just outside of Toronto, Canada. He works on a variety of writing and editorial jobs with clients and publications worldwide. Dennis is proud to be part of the TDmonthly team, serving as a regional correspondent for the northwestern U.S. Read more articles by this author

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