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TDmonthly's 2009 Holiday Gift Guide
August 2009 | Vol. VIII - No. 8
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Out With Electronics, In With Classics

How Specialty Promotes Basic Toys and Games Over Circuit Sensations


“[Board games] have much better replay value than most video and electronic games …”
Dean Nelson, Wizard Kids Toys
With additional reporting by Terri Hughes-Lazzell, Chris Lundy, Claudia Newcorn and Brenda Ruggiero

In a world of gadgets and technology, many specialty toy-store owners stick to non-electronic products to stock their shelves and please their customers. While a few items, such as Radica's 20Q and remote-controlled vehicles from Kid Galaxy, win space on retailer's shelves, the majority of 47 stores in a June 2009 poll concerning electronics sales told TDmonthly Magazine they try to stay away from batteries and circuits.

Some storeowners said these items simply don't fit with their businesses.

"Electronic toys are widely available elsewhere, so I choose to buy things that are not so widely available and things that I think are, in the long run, better for the child's education and creativity,” explained Janet Gregory, owner of Over the Rainbow Toy Store in Anchorage, Alaska.

“Most people realize I'm not in that business, so they don't ask,” stated Deran Muckjian, owner of Catch a Falling Star in Lexington, Mass.

But whether customers are asking or not, high-tech items are in high demand for kids and teens.

“We don't do electronics, but when someone asks for them we try to show them something else — other toys or games that might be interesting to the child. But if they want video games, we just can't usually compete,” Greg Larson, owner of Larson's Toys and Games in Columbus, Ohio, told TDmonthly.

Here are some suggestions for alternatives to electronics from retailers around the country, aiming to interest customers who are shopping for the bells and whistles.

Family Games. Fifteen of 47 specialty retailers told TDmonthly they usually steer shoppers toward board games as an alternative to popular electronic toys. “They have much better replay value than most video and electronic games at a similar price. They also have the added bonus of being something the entire family can do, which is a rare thing in this day and age,” said Dean Nelson, owner of Wizard Kids Toys in Toledo, Ohio.

Science Kits. Children interested in technology may also get hooked on other kinds of complex, interactive activities. Some science kits even revolve around the technologies they're putting on wish lists. “What we usually recommend is something more dynamic or interactive, rather than a passive electric toy. More like science experiment kits,” said Genevieve Collonge, manager of The Wooden Horse in Los Gatos, Calif.

Brain Teasers. If customers are looking for something that will occupy a child even when there aren't siblings, friends or other family members to play with them, single-player games and brain-teaser puzzles can do the trick. “I recommend single-player games such as Rush Hour [from Think Fun],” said Angel Stahl, owner of Angel's Toy Barn in Greensburg, Pa.

Classics. Sometimes, parents and relatives are glad to be guided to something that doesn't require batteries or tech support. “Often, it's grandparents calling for an electronic gift item that's on a list, and they're usually very happy to go with alternate suggestions that I make,” Charles Bonner, owner of Heights Toy Center in Little Rock, Ark., told TDmonthly.

Most of all, expressed some storeowners, it’s important to get to know your customer and the child in question.

“We go through the same customer service for anyone else: find out the child's age, gender, interests, and then find an appropriate gift,” said Kay Steen, owner of Wingdoodle in Warner, N.H.

For more on making sales through a category you may not stock, see “Turning Electronic Appeals Into Specialty Deals.”

See the items mentioned in the article below, along with some other family games and science kits to check out:


20Q Version 2.0 by RADICA GAMES

20Q Version 2.0 by RADICA GAMES
This "mind-reading" game is a step up from the original 20Q, with enhanced accuracy and a screen that's simpler to read. It even gives players to opportunity to change their answers, as they challenge 20Q to guess what's they're thinking. The game requires 2 AAA batteries. 1/13/2009 [Add to my Inquiry Basket][?]


Morphibians Rover by KID GALAXY INC.

Morphibians Rover by KID GALAXY INC.
With sleek lines and aggressive styling, the Morphibians Rover is ready to take on any terrain — pond or bath, carpet or lawn — with its heavy duty tire tread and amphibious vehicle technology.  The vehicle takes three AA batteries, the controller takes two AAA batteries, and the Rover runs at a 27MHz frequency.  Other Morphibians are available at 49MHz in order to accommodate two vehicles being driven at the same time. 
— “Our best-selling gift for boys is probably the Morphibians from Kid Galaxy, especially if a dad is shopping,” said Janet Gregory, owner of Over the Rainbow Toy Store in Anchorage, Alaska, in June 2009. 
— “Kid Galaxy's Morphibians have sold well for almost two years straight,” Joe Berardoni, owner of Pun's Toy Shop in Bryn Mawr, Pa., told TDmonthly in summer 2009.
— Of 47 retailers, four listed Morphibians as the top-selling gift for boys in early summer 2009. 7/21/2009 (Age: 5 and Up) [Add to my Inquiry Basket][?]


Rush Hour Deluxe Edition by THINKFUN

A winner of 20 awards, Rush Hour continues to be one of ThinkFun’s most popular and renowned mind-challenging games. In honor of Rush Hour’s 10 years of success, ThinkFun is celebrating with a Deluxe Edition that is guaranteed to delight seasoned Rush Hour fans and newcomers alike. Just like the traditional game, the object is to put problem-solving skills in gear to help the red car escape the traffic jam. But Rush Hour Deluxe Edition has been revved-up for maximum performance, featuring 60 of ThinkFun’s best challenges and an exciting new level of play. It comes complete with a modern design, 15 bright metallic cars and a collector’s gift box for easy travel. The single-player game received a Best Products of 2007 iParenting Media Award. "Our Deluxe Edition celebrates Rush Hour’s success with 60 of our all-time favorite challenges, including five levels of play, bright metallic-colored cars and a collector’s storage box for easy travel," said Emily Peters, marketing communications manager for ThinkFun Inc. Launch date: Summer 2006.
— When asked for a great new game in her store, Gwen Bowden, manager at Doodlehopper 4 Kids in Springfield, Va., replied, "Rush Hour: a strategy game from ThinkFun. They have a lot of very popular games."
— “We do well with anything from ThinkFun because [they’re] thought-provoking games,” Tricia Cooper, buyer and daughter of the owner of Le Jouet in Metairie, La., told TDmonthly.
— Kids caught in traffic love to pull out this game and find their way out of the crunch. Rush Hour makes a great travel toy, specialty retailers have told TDmonthly, and it's been a top seller in their stores for more than 10 years. For these reasons, we gave it our TDmonthly Classic Toy 2007 award. 11/20/2006 (Price: $19.99; Age: 8 and Up) [Add to my Inquiry Basket][?]


The "Original" Tornado Tube by TORNADO TUBES

The "Original" Tornado Tube by TORNADO TUBES
The Tornado Tube is a fun and educational toy! Create a tornado in a bottle and watch the the whirling vortex! Add colored water and glitter and enjoy both creative and educational play. Made in the USA 7/20/2009 (Price: $2.98; Age: 5 and Up) [Add to my Inquiry Basket][?]


Make Your Own Snowman World by DUNECRAFT INC.

Make Your Own Snowman World by DUNECRAFT INC.
Kids can make three free-standing snowmen with this kit, which includes four types of polymers, a tray, whimsical instructions and information, and more. "This kit contains everything needed to make multitudes of snow-related items, and is completely made in the United States," Alicia Borley, PR manager for DuneCraft, told TDmonthly. Launch date: February 2009. 6/29/2009 (Price: $9.99; Age: 3 and Up) [Add to my Inquiry Basket][?]


2-Player Perpetual Commotion® by GOLDBRICK GAMES

2-Player Perpetual Commotion is the original Perpetual Commotion specially designed for two-player speed and excitement. Play as many cards as you can into a center Arena to earn points. Gain extra points by being the first to empty your Feeders pile—but watch out! A single roll of the eight-sided die can change your score. 6/17/2009 (Price: $8.95; Age: 8 and Up) [Add to my Inquiry Basket][?]


Wild Science™ Worm Farm by INTERNATIONAL PLAYTHINGS LLC

Wild Science™ Worm Farm by INTERNATIONAL PLAYTHINGS LLC
With the Worm Farm, kids can discover the abilities of worms and their importance in the ecosystem through a series of safe and humane experiences using real worms. This kit features a high-quality, large-volume worm colony that allows children to plant seeds and grow vegetation in soil strata that is separated by colored sand horizons — great for tracking worm activity. The farm also contains removable privacy screens to bring worm tunnels into closer view. "The Wild Science kits are constructed of the highest quality materials and designed for extended play use. Each individual kit can be designed, customized and modified to an individual child’s liking. In addition, all of the kits within the system are designed to be interconnected, providing kids and creatures with endless possibilities to explore, learn and grow," Vickie Cullen, PR account executive for International Playthings, told TDmonthly. Launch date: June 2009. 6/29/2009 (Price: $19.99; Age: 6 and Up) [Add to my Inquiry Basket][?]


Adventures of Harley by FAMILY PASTIMES

Adventures of Harley by FAMILY PASTIMES
In this game, the players all help farm dog Harley find and bring back home as many of their favorite things as possible. Harley will have to look out for fellow prowlers, such as the bear, raccoon, skunk, porcupine and nasty briar Patches, and it might be necessary to call in the vet. The game includes a 12" x 12" board, rules for easy and hard games, a dog house card, favorite things tokens, a bark and sniff card, and a Harley mover. "Players work together to help the old dog, Harley, out of a variety of problems. This is a game of sharing and helping eachother," Jim Deacove, president of Family Pastimes, told TDmonthly. Launch date: April 27, 2009. 4/28/2009 (Price: $15.00; Age: 5 to 9) [Add to my Inquiry Basket][?]


Robotic Science Construction Kits by TOYSMITH

Robotic Science Construction Kits by TOYSMITH
These kits are designed to offer everything kids need to learn about the basics of robotic science while constructing fun machines. There are four styles: Robotic Bird, Robotic Ball Collector, Robotic Bubble Blower and Robotic Beeper. All parts snap together with easy to follow instructions. Each kit requires 2 AA batteries, not included. Launch date: 2009. 5/19/2009 (Price: $12.00; Age: 8 and Up) [Add to my Inquiry Basket][?]


The Dangerous Book for Boys: Electronics by THAMES & KOSMOS

The Dangerous Book for Boys: Electronics presents information on electronics every child should know through fun, engaging, and impressive experiments and activities. Children ages eight and up learn how to construct simple electronic toys, such as a joy buzzer and insect.  It comes with a 32-page, full-color experiment manual and retails for $35.95. Launch date: Fall 2009. 3/31/2009 (Price: $35.95; Age: 8 and Up) [Add to my Inquiry Basket][?]


Up Turn by GOLIATH GAMES

Up Turn by GOLIATH GAMES
Players take turns placing their tiles in the correct sequence, racing to get rid of them in this fast-moving game. The game can have unexpected turns as special tiles let players change direction, give tiles to opponents, skip opponents, or play wild cards. The game includes 106 high-quality tiles and four holding racks. Launch date: 2008. 5/22/2009 (Price: $34.99; Age: 7 and Up) [Add to my Inquiry Basket][?]


Think-ets Deluxe Pack by THINK-A-LOT TOYS

Think-ets Deluxe Pack by THINK-A-LOT TOYS
Think-ets Deluxe contains a distinctive assortment of 30 miniature trinkets specially selected for storytelling and imaginative play. Individuals can use them to play 10 different games, including the following: What’s Missing? (fun memory game); What’s Your Story? (hilarious storytelling game); Who’s Last? (challenging strategy game); What’s Moved? (keen observation game); and What’s Similar? (mind-bending categorization game). It is ideal for travel and use in restaurants. Think-ets Deluxe is the larger version of the Original award-winning Think-ets game. It "has enormous play value for open-ended play using miniature items for storytelling," CEO Randy Compton of Think-a-lot Toys told TDmonthly. Launch date: September 2009. 4/9/2009 (Price: $19.99; Age: 5 and Up) [Add to my Inquiry Basket][?]


Metamorphosis Bee by TEDCO INC.

The Metamorphosis Bee Display Book shows the five stages of development of the bee. The display book holds a removable model of each stage of the bee's growth and development, and also has a brief description of each stage inside with a photo. "The quality of this product is the best on the market. The models are very lifelike and the display book is also a storage case," Shantel Cartwright, in sales and marketing for TEDCO Toys, told TDmonthly. Launch date: May 2009. 3/31/2009 (Price: $11.99; Age: 4 and Up) [Add to my Inquiry Basket][?]


Global Warming by THAMES & KOSMOS

Global warming — the steady increase in Earth’s air and ocean temperatures since the mid-20th century — is one of the most discussed and studied topics in the scientific community today. This kit introduces you to Earth’s climate and the issue of global warming with 23 hands-on experiments. This kit gives you the basic knowledge you need to understand the climate, why it changes, and how our actions affect it.
— “Science and robotics are extremely popular,” said Dean Nelson, owner of Wizard Kids Toys in Toledo, Ohio, who told TDmonthly in June 2009 that Thames & Kosmos is one of his top-selling lines for boys.
— Two of 47 storeowners said Thames & Kosmos account for their top sales in boys' items during a summer 2009 survey. 3/18/2009 (Price: $34.95; Age: 10 and Up) [Add to my Inquiry Basket][?]


Number Ninjas by HAYWIRE GROUP

The Golden Dragon has been discovered and ninja players must be the first to reach its location. To move throughout the game, players roll one of two sets of dice and solve the number challenge rolled. The skill level of each player determines which set of dice that ninja will use. To win the game, ninjas will solve four word challenges. While moving throughout the lands, other ninjas will try to trap opponents and block their way to the Golden Dragon. "Players will be having so much fun they won't realize they may actually be reinforcing their math skills while playing," Tami Murphy, marketing manager of The Haywire Group, told TDmonthly. Launch date: July 2009. 3/31/2009 (Price: $24.99; Age: 7 and Up) [Add to my Inquiry Basket][?]


Gryphon Games Bookshelf Series by GRYPHON GAMES

Gryphon Games Bookshelf Series by GRYPHON GAMES
The Gryphon Games Bookshelf Series is a numbered collection of book-size games that will appeal to a wide array of players of all ages. The games in this series are of medium-weight strategy, featuring short, clear rules playable in under an hour. The first thing you’ll notice about the Gryphon Games Bookshelf Series is our emphasis on high-quality art and superior graphics and production values. The game play is always snappy and innovative. The themes are fun and interesting. Catch people on their way back to board games with the Gryphon Games Bookshelf Series. Since we are committed to adding no fewer than three games a year to this collectible series, it is sure to be the talk of the gaming community for years to come. 2/20/2009 [Add to my Inquiry Basket][?]


Jewel Water Garden Starter Kit Eco-Aquarium by WILD CREATIONS

Jewel Water Garden Starter Kit Eco-Aquarium by WILD CREATIONS
Part of the Wild Creations eco-aquarium line, this balanced ecosystem offers a low-maintenance way for children or adults to enjoy an aquarium environment. This starter kit comes with the Jewel Water Garden, a snail, two little frogs, food and care pack, and choice of base. 2/25/2009 (Price: $35.00) [Add to my Inquiry Basket][?]


Blurt!® by EDUCATIONAL INSIGHTS INC.

Think fast! What word means “a partially dried grape”? Be the first to say “raisin,” and you’re on your way to winning this riotous game of rapid word recall. Players take turns reading clues aloud, competing to blurt out the correct answer first and move ahead on the board. The first person or team to circle the board wins. Sounds simple, right? But as the race for the right word heats up, and the blurting gets boisterous, it’s easy to get tongue-tied! Blurt is a great vocabulary builder for kids, a hilarious addition to adult parties, and a must for family game night. Includes junior version for ages 7 to 9. For 3 to 12 players. 5/20/2009 (Age: 10 and Up) [Add to my Inquiry Basket][?]


6 in 1 Educational Solar Kit by OWI INC.

6 in 1 Educational Solar Kit by OWI INC.
Including six different snap-together models, this kit provides children with examples of many uses for solar panel technology. A car, robot dog, hover boat, and other models spring to life when their solar panels are hit by direct sunlight, or the illumination of a 50 watt halogen bulb. Models are compact and light weight, making them easy to take outside and watch as the sun's rays are converted into clean electrical energy. 2/19/2009 (Price: $19.95; Age: 7 and Up) [Add to my Inquiry Basket][?]


Snap Circuits GREEN Alternative Energy Kit by ELENCO

Snap Circuits GREEN Alternative Energy Kit by ELENCO
Made from the versatile, multi-experiment Snap Circuits that allow kids to safely and easily build real electronic projects, this kit features many of the latest innovations in alternative energy. Featuring a hand-crank dynamo, solar panel, and wind turbine, kids can light up an LED, power a clock, charge a rechargeable battery (included), run a small radio, and watch the created energy on an analog meter. Instructions for many other projects are included in the kit; can be integrated with other Snap Circuits sets. Launch Date: Fall 2009 2/17/2009 (Price: $69.96; Age: 8 and Up) [Add to my Inquiry Basket][?]


Trango by SILLY WILLY TOYS INC.

Strategy meets opportunity with a little bit of luck in this game for two to four players. Players must try to complete different patterns using interlocking game pieces. A roll of the dice decides how many Trango tiles a player can add to the matrix on his turn. Participants use their tiles to score points by making certain shapes, or block their opponent from being able to make their shapes. "Trangos' unique triangle package has a simple yet elegant look that begs to be picked up," Jerrett Metzger, president of Silly Willy Toys Inc., told TDmonthly. "Because Trango feels like a cross between those famous 'snap-together building blocks' and the game where you try to get 'four in a row,' a simple demo will convince anyone that it is worth buying." Launch date: February 13, 2009. 3/31/2009 (Price: $19.99; Age: 8 and Up) [Add to my Inquiry Basket][?]


22 ku-du! by MAD CAVE BIRD GAMES LLC

In this fast-paced educational game, up to four players draw seven tiles each and begin forming crosswords of numbers so that each grouping adds up to 22. For each 22 that's hit, a player yells "Ku-do" and selects more tiles so he or she always has seven. When the tiles are gone, players add up their points — one point per each 22 and extra points for use of the same number two or three times in the same equation. Tiles with colored numbers may be counted as positive or negative numbers, and players can use the dice to set number goals for the amount of rounds they wish to play. Launch date: February 2009. 2/27/2009 (Age: 4 and Up) [Add to my Inquiry Basket][?]


Funny Business™ by GAMEWRIGHT

Funny Business™ by GAMEWRIGHT
Imagine if a bakery merged with barber shop. What would you call the new business? Bread Heads? ... Cookie Cutters? ... How about Shave 'n Cream? Think up these and other creative answers in this hilarious party game where naming is the name of the game. Randomly select two different business cards and then try to come up with a clever name for their unlikely merger. If your name wins the most votes, you're the boss. Game includes 200 business cards, 8 write-erase boards, 8 write-erase markers, 8 voting wheels, 2 card stands, 1 sand timer, 1 score board and instructions. Launch date: March 2009. 2/27/2009 (Price: $27.99; Age: 12 and Up) [Add to my Inquiry Basket][?]


Monsters Play All Day by ALEX-PANLINE USA INC.

Monsters Play All Day by ALEX-PANLINE USA INC.
This deluxe game set come with seven monter-themed games. The three-tiered box includes Moody Monsters matching game, a 56-card deck of playing cards with four different game instructions, and a Mix & Match puzzle game. Moody Monsters features 15 different monsters, each addressing the social and emotional needs of children. 2/25/2009 (Price: $35.00; Age: 3 to 5) [Add to my Inquiry Basket][?]


LOL! by SLANGUAGE GAMEZ

LOL! (which stands for Laugh Out Loud!) is a new, fresh and exciting game of Internet lingo that involves acronyms, shorthand and Web slang used in chat rooms, email and text and instant messaging. The goal is to be the first to yell out "'LOL!'" to give the answer to the net lingo. Launch date: February 15, 2009. 1/23/2009 (Price: $29.99; Age: 12 and Up) [Add to my Inquiry Basket][?]


Gather 'Round Restaurant Game by FamilyTimeFun

Gather
A compact round cartridge about the size of a portable CD player, the Gather 'Round Restaurant Game comes jam-packed with activities to spice up a mealtime outing. The lights go around the edge of the wheel, landing randomly on a section that offers an activity, such as "Everyone at the table guess how many packets are in the sugar caddy", or "Guess your waiter/waitress's favorite color then ask him/her". The game comes with 60 activities for pre-meal waits, 36 activities to play while eating, and 36 bonus games for the car ride whether long or short. The game is designed to encourage communication, pass waiting time with happy kids, and get everyone to eat their veggies. 2/19/2009 (Price: $24.95; Age: 5 and Up) [Add to my Inquiry Basket][?]


Simplexity by DISCOVERY BAY GAMES

Simplexity by DISCOVERY BAY GAMES
As players take turns stacking their pieces on the seven wooden posts, the object is to get four in a row of their winning color or shape. Moves require extra strategy, though, as more than half of each player's pieces are the opponent's shape and can help their game. The game features wooden construction with a box to store all the pieces. It measures 12.25" L x 4.5" W x 4.5" H. Launch date: February 2009. 2/15/2009 (Age: 8 and Up) [Add to my Inquiry Basket][?]


Pinnochi Junior by BOJEUX INC.

Pinnochi Junior by BOJEUX INC.
Little mice need players' help to push their pieces of cheese into their mouse holes. But participants must watch out for the cat! To play the game, players try to flick a mouse token on the game board so it hits and propels one or more cheese tokens into a mouse hole. The first team of mice to get all its cheese through the mouse holes is the winner. This wooden game is made in Canada. Launch date: 2009. 1/23/2009 (Price: $62.50; Age: 3 and Up) [Add to my Inquiry Basket][?]


Sushi ROLL!! by MINDTWISTER USA

In this fast-paced card and dice game for the whole family, players take turns as the sushi chef by rolling four sushi dice. Other players then race to match sushi cards in their hand to the sushi that was rolled. The first to do so says "Order up!" and lays down his or her cards. Whoever gets the most sushi cards by the end of the game wins. Players can use Wild Wasabi to help, but must beware the dreaded Stinky Sushi card. "It is easy to play, and the whimsical theme keeps you coming back for another hand," Mike Richie, game developer for Mindtwister USA, told TDmonthly. Launch date: April 2009. 1/23/2009 (Age: 5 and Up) [Add to my Inquiry Basket][?]




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Marie RavenWriter's Bio: Marie Raven has a long history with the specialty toy industry as a family business. In addition to freelancing for TDmonthly Magazine, she writes creative and technical material for various other businesses. Read more articles by this author


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