TDmonthly Magazine!
 
Sponsored by:
http://toyfestwest.com/



Article Tools:

ASTRA’s Neighborhood Toy Store Day Generates Robust Consumer Media Coverage

OVER 90 MILLION TARGETED CONSUMERS REACHED WITH THE SHOP LOCAL AND SPECIALTY TOY MESSAGES


PRESS RELEASE

The American Specialty Toy Retailing Association (ASTRA) announced today that media coverage about the advantages of specialty toys reached a reading audience of over 90 million consumers in the ramp-up to this year’s Neighborhood Toy Store Day. 

Thanks to ASTRA’s outreach to national media outlets, coupled with outreach ASTRA retailers made in their local markets using press release templates and other resources provided by ASTRA, the importance of supporting locally-owned toy stores has been mentioned in several hundred media outlets around the country and across multiple platforms, including print, radio, broadcast, Facebook, Twitter, and blogs.

Among the placements were mentions in Examiner.com; SheKnows.com; CoolMomPicks.com; and The ShoppingMama.com.  “We know that moms, who are the biggest toy buyers, get so much of their information from blogs and social media,” noted Kathleen McHugh, President of ASTRA. “So this year we put a big focus on those channels. This is an effort to raise awareness of the specialty toy advantage and the importance of shopping local—especially in the markets where our members are located—and we are delighted with the results.”

Neighborhood Toy Store Day was created by ASTRA to position ASTRA retailers for a strong holiday season.  It is celebrated each November on the second Saturday.  ASTRA supports participation of its retailer members by offering free planning guides, templates for media outreach, Best Toys for Kids award program flyers, and much more.

About the American Specialty Toy Retailing Association (ASTRA)
With more than 1400 members, the American Specialty Toy Retailing Association (ASTRA) is the largest association for companies in the toy and children’s products arenas. ASTRA and its member companies promote the growth of the toy industry by delivering products that serve children’s best interests. For more information, visit www.astratoy.org.

Because Community Matters, ASTRA members thank you for shopping locally.



Catalog Request Form



Popular Stories

Request Information


THIS BANNER IS AN AD:






Back to TDmonthly's front page

Advertisement:

Advertise on TDmonthly


Recent Products

Mighty Makers - Home Designer Building Set
By K'NEX BRANDS
» More Information

Spin Again
By FAT BRAIN TOY CO.
» More Information

» More Information


Related Articles
·November Staff Picks
(11/1/2015)
·Toys to Talk About: General toys
(11/1/2015)
·Notable and New Toys by Category — All
(11/1/2015)
·Happy Birds: May the Force be With You!
(10/1/2013)
·Relativity Halts Stretch Armstrong Production
(10/1/2013)
·New Emphasis on Tech Toys Helps Classic Companies Stay Relevant
(10/1/2013)


Also See
·TDmonthly Magazine Presents: Award Winning Toys
(5/1/2015)
·Don't Lose Tween Cusomers to Video Games and Computers - Games Workshop Can Help
(2/1/2015)
·TDmonthly Magazine Presents: Award Winning Toys
(2/1/2015)
·How To Make Sure Your Holiday Retail Sales Are Up
(12/1/2014)
·Top-10 Most-Wanted Jewelry and Accessories
(11/1/2014)
·Notable and New Toys by Category — Specialty Only
(11/1/2014)
















Advertisement:



Magazine Home     Contact TDmonthly   Advertise Here 
Editorial Calendar   Events & Trade Shows   Media Kit   Request Product Information   PlayZak®

Look up Manufacturers at ToyDirectory.com®

Disclaimer  Privacy Policy  Career Opportunities  Feedback
Use of this site constitutes acceptance of our Terms of Use.
Copyright © 2015 TDmonthly®, a division of TOYDIRECTORY.com®, Inc.