November 2012 | Vol. XI - No. 11
Top-10 Most-Wanted Toys: November 2012
With additional reporting from Chris Lundy and Brenda Ruggiero
TDmonthly interviewed retailers in a Fall 2012 survey about their overall best selling toys.
From the cute and cuddly Squishables to fun family games like Tenzi, you can see all of the Top-10 Most-Wanted Toys below.
No manufacturer paid to be included in this article. All products listed were designated by editorial staff without regard to the company's relationship with TOYDIRECTORY.com/TDmonthly Magazine.
This fox is 15 inches tall and is soft and squishy. Squishables comply with U.S. ASTM F963 safety standards. They're made out of all new materials (100% polyester fiber). Squishables can be spot-cleaned. Also available in a miniature size.
Awards: TDmonthly Top Toy Award, June 2011
— Why it won: These extra soft and plush animal/pillows include a variety of characters we don't usually see in children's toys, such as narwhals. They come in several sizes, too, which make them fun for decorating a kid's or tween's room. With a range of characters from the Google Android to a T Rex, they'll appeal to boys, too.
— "Squishables are selling really well. It's a big ball pillow in the shape of animals. We sold 20 last month," Joe Berardoni, owner of Pun's Toys in Bryn Mawr, Pa., told TDmonthly in late Spring 2011.
— In a May 2012 survey, Elmer Carranza, manager of Doodlehopper 4 Kids in Springfield, Va., told TDmonthly that they sell six Squishables each month, making them the best seller in the plush category.
ToyDirectory Product ID#: 32352 (added 5/27/2011)
Kids can use one of many push-button settings on this plastic megaphone to alter their voices in different ways. It comes in a variety of colors and requires a 9-volt battery, not included.
— Kevin Pohle, Head Wizard and Owner of The Wizard’s Chest in Denver, finds these to be good sellers, as well as loud.
— Lindsay Demyan, sales associate at White Rabbit Toys in Ann Arbor, Mich., said kids love picking this toy up and marching around her store changing their voices with it.
— “Voice changers are some of the loudest things we have,” explained John Jame, assistant manager at the Los Angeles Toys “R” Us. “They are the greatest for kids of all ages.”
ToyDirectory Product ID#: 4265 (added 8/23/2005)
This 48-piece set includes solid colored pieces, along with pieces with holes, curved pieces, a magnetic door and a wheeled piece. Magna-Tiles DX contains 12 small squares, four large squares, six isosceles triangles, 10 right triangles, 11 equilateral triangles, a wheeled piece, and arch and three special shapes. An idea guide is included.
— In late summer 2010, five percent of 43 specialty retailers told TDmonthly Magna-Tiles are an overall best-selling product.
— In late Spring 2011, 25% of retailers mentioned Magna-Tiles as a best-selling construction toy.
— As of 05/12/2011, this product had 5 out of 5 stars from 23 reviews on Amazon.com.
— In a Summer 2012 survey, Diana Nelson, owner of Kazoo & Company in Denver, Col., told TDmonthly that Magnatiles were their overall best-selling toy.
ToyDirectory Product ID#: 30619 (added 9/22/2010)
108 magnets included in 30 Magformers. Twelve triangles and eighteen squares. Two different shapes - triangles, and squares. Blue, orange, red, purple, green and blue colored pieces. Includes 30 Magformers and detailed instruction guide.
— Diana Nelson, owner of Kazoo Toys in Denver, Colo., told TDmonthly in a Fall 2012 survey that Magformers are one of her top-2 overall best selling toys.
— Gary Green, owner of Toy Box of Asheville Inc in Asheville, N.C., told TDmonthly in a May 2014 survey that Magformers were the best-selling construction toy in the store.
ToyDirectory Product ID#: 34643 (added 7/20/2012)
Spot It is a party game for two to eight players. It's played by laying a random assortment of cards on the table and all players racing to find one image that matches between two cards. This fast-paced game is designed to never be the same twice, and though it has very few rules to remember it requires a sharp eye to master. The set of 55 round cards transports in its own carry tin. Watch Spot It: Top-5 Video, Toy Fair 2010
— Spot It has been been a top seller for retailers surveyed by TDmonthly since early Spring 2010.
— In a March 2012 survey, 3 out of 12 retailers told TDmonthly that Spot It was their overall best selling product, and had been for more than a year.
— Dean Smith, Co-owner of JaZams in Princeton, N.J., told TDmonthly in a Summer 2011 survey that he sells 50-60 copies of Spot It each month.
Awards: 2010 TDmonthly Top Seller, Dr. Toy 100 Best Children's Products - 2010
Where to buy:
ToyDirectory Product ID#: 27018 (added 2/11/2010)
Head for the sunny skies of Heartlake City with Stephanie's seaplane. Soar the sunny Heartlake skies with Stephanie. Find sky-high adventure at the Heartlake Flying Club where she takes flying lessons. Now that she has some experience, Stephanie can even fly all by herself. With a map to find her way around and a life preserver for safety, Stephanie can practice piloting her very own seaplane and earn her diploma. Includes Stephanie mini-doll figure. Features a waterside hut and pier. Accessories include a map, diploma, pink life preserver brick, bird, crab and telescope.
— John Taylor, owner of O.P. Taylor in Brevard, N.C., told TDmonthly in a Fall 2012 survey that LEGO toys are consistent best sellers in his store.
ToyDirectory Product ID#: 34882 (added 8/29/2012)
For 2012, play catch with this new, delightful Golden Retriever Puppy from Safari Ltd®. Its shaggy golden coat and eager expression capture this adoring animal’s most treasured features at a darling young age. Size is 2.75”L x 2.25”H. Suitable for ages 3+. All products are 100% guaranteed and phthalate and lead free to ensure children’s safety. Safari Ltd®’s 2012 introductions and more can be viewed and purchased online at safariltd.com. Launch date: 2012.
— William Meredith, owner of Learning Express in Cary, N.C., told TDmonthly in a Fall 2012 survey that they sell about 30 replica animals from Safari each month (more during the holidays, as stocking stuffers), making them one of their overall best selling toys.
ToyDirectory Product ID#: 33831 (added 3/7/2012)
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Everyone gets ten dice. Someone says “Go.” Then everyone rolls and rolls as fast as they can until someone gets all their dice on the same number. It’s a fun, fast frenzy. It’s TENZI. It's "Super-simple to learn & super-fast to play," Steve Mark, executive Dice president of CARMA GAMES, LLC, told TDmonthly. Launch date: April 2011.
— In a February 2012 survey about games, Mary Porter Green, owner of The Curiosity Zone in Ashburn, Va., told TDmonthly that she sells 6+ copies of Tenzi each month.
— In a February 2013 survey, two out of 11 retailers told TDmonthly that Tenzi was their best selling game.
— Glisyn Lewis Jarrells, manager of Imaginations Toy & Furniture in Blacksburg, Va., told TDmonthly in a March 2013 survey that Tenzi is their overall best selling product. They sell around 15 copies of the game each month.
ToyDirectory Product ID#: 33134 (added 11/8/2011)
Now more than 10 years old, PlasmaCar continues to intrigue and fascinate with millions of units sole and multiple awards in over sixty countries worldwide. Just sit, put feet up, and turn the steering wheel to propel forward up to 6 mph on any smooth, flat surface. With a maximum weight capacity of 220 lbs., even parents and grandparents have experienced a giggle by taking it for a spin. Made from state-of-the-art, high-quality ABS plastics, this kid-powered, durable, ride-on vehicle comes in a variety of colors.
Awards: 2012 Parents Choice Awards Recommended, 2009 Green Parents List Check Mark, 2009 DisneyFamily.com Top Action Figures and Toys for Toddlers, 2009+2008+2005 The National Parenting Centre Seal of Approval, 2008 iParenting Media Toy Award, 2008 Fat Brain Toy Award Active Play, 2006 TIA Outdoor Toy of the Year - Specialty Toy of the Year, 2006 Oppenheim Toy Portfolio Platinum Award, 2005 Oppenheim Toy Portfolio Gold Seal Award, 2005 Dr. Toy Best Vacation Products, 2005 Creative Child Seal of Excellence, 2001 International Patent Fair, Hong Kong Gold Medal
— Mary Sisson, owner of Kazoodles in Vancouver, Wash., told TDmonthly in a Fall 2012 survey that the Plasmacar is one of her top-2 overall best selling toys.
ToyDirectory Product ID#: 34762 (added 8/2/2012)
This sleek ride-on is fueled by cambering motion — the rider pushing his or her legs against the front bar, to the left and right. It has a hand brake and features an extendable design to host riders up to 6' tall. Maximum recommended weight is 150 lbs.
— Learning Tree Toys, Games & Books in Oklahoma City, Okla., sells about a dozen EzyRollers per month, Owner Patti Tepper-Rasmussen told TDmonthly in fall 2009.
— Jackie Roy, owner of Learning Resources Toy Magic in Fort Walton Beach, Fla., told TDmonthly in late 2009 that she brought in five EzyRollers on trial on sold out in a week and a half.
— Two of 37 specialty retailers cited the EzyRoller as a top-selling ride-on in spring 2010. “The EzyRoller, by far, continues to be the best,” Christine Osborne of Wonder Works in Charleston, S.C., told TDmonthly in March 2010, reporting sales of a couple dozen per month.
Past Videos: WTHRA 2008
ToyDirectory Product ID#: 25944 (added 11/3/2009)
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Writer's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author
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