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Articles by Beth Flom


Branding Toys: Perception (10/1/2008)
To wrap up our series on Branding Toys, this month we look at the last of the 4Ps: perception

Branding Toys: Personality (8/1/2008)
Continuing from last month’s article, “Branding Toys: The Position,” we now look at the third of the 4Ps of branding: personality

Branding Toys: The Position (7/1/2008)
Picking up from May’s article on the branding promise, we’ll now look at the second of the 4Ps of branding: positioning — the compact and clear definition of what your company offers.

Branding Toys: The Promise (5/1/2008)
Picking up from last month’s article, “Branding Toys Isn’t a Game,” we will now look at one of the 4Ps of branding:

Branding Toys Isn’t a Game (4/1/2008)
Kids are growing up faster, drastically shrinking the shelf life of toys and challenging manufacturers to create innovative items that capture interest quicker and earlier.

Branding With Promise (4/1/2008)
Manufacturers: What is it that keeps customers coming back for your products? In the May issue of TDmonthly Magazine, find out how your brand promise can support a consistent customer experience and retain strong employees.

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