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March 2011 New Specialty Toys — All





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Age Range: 4 and up
Target Age Range: 3 to 5
Specialty: Yes (as of 2011)
Made in: Canada, United States
SKU or Item #: 6001-0079
Launch Date: March 2010
Gender: Boys And Girls
Category: Puzzles & Skill
American-Made
Educational



This 19 x 13" 100 pieces Sharks jigsaw puzzle features over 20 shark species. Made of strong, easy-fit puzzle pieces, grained paper for a glare-free picture, recycled board, recycled paper, and vegetable based ink. "Beautiful illustrations make your child aware of the diversity in shark species. Your child will learn important characteristics of individual shark family members," Erich Fellinger, Eurographics sales manager, told TDmonthly. Launch date: March 2010.
ToyDirectory Product ID#: 31452      (added 1/12/2011)
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Age Range: 4 and up
Target Age Range: 3 to 5
Specialty: Yes (as of 2011)
Made in: Canada, United States
SKU or Item #: 6001-0044
Launch Date: March 2010
Gender: Boys And Girls
Category: Puzzles & Skill
American-Made
Educational



100 pieces Penguins jigsaw puzzle. This puzzle features over 15 species of the penguins. Features: 100 pieces, Dimension: 13 x 19 inches, Superior-quality piece by piece, easy-fit puzzle pieces, Strong puzzle pieces, Made from recycled board, Image printed on recycled paper, Ink is vegetable based. This 100 piece puzzle will challenge and educate. "Beautiful illustrations educate your child about species diversity and important characteristics of individual penguin family members," Eric Fellinger, sales manager at EuroGraphics, told TDmonthly. Launch date: March 2010.
ToyDirectory Product ID#: 31451      (added 1/12/2011)
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Age Range: 1 to 10
Specialty: Yes (as of 2011)
Made in: United States
SKU or Item #: GKN 1
Launch Date: March 2011
Gender: Boys And Girls
Category: Audio & CD
Pretend Play
Educational



The first release in a planned series, Groove Kid Nation: The Wheels on the Bus features favorite songs and rhymes including the title track, “Froggy Went a Courting” and “The Itsy Bitsy Spider,” with a few original pieces thrown into the mix. Each tune features an animal character performing a solo on their instrument. An enclosed 10-page booklet features illustrations of these new animal friends created by Nica Brooke. "The recording spotlights the sounds of instruments with funky music and top musicians performing," PR Beth Blenz-Clucas told TDmonthly. Launch date: March 2011
ToyDirectory Product ID#: 31450      (added 1/12/2011)
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Age Range: All Ages
Specialty: Yes (as of 2011)
Made in: United States
SKU or Item #: BAB-100 Or
Launch Date: January 2011
Gender: Boys And Girls
Category: Gifts
Furniture & Decor
Personalized



Alex Marshall Studios is adding a giraffe coin bank to their line of handmade, personalized baby and kids' ceramics. Available in character or silhouette design, each bank is handmade in their northern California studio and can be personalized with the name and date of birth. Each piece is made from a white earthenware clay, is CPSIA compliant and measures 7.5 x 2.5 x 12" h.
ToyDirectory Product ID#: 31449      (added 1/12/2011)
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Age Range: 3 and up
Target Age Range: 6 to 8
Specialty: Yes (as of 2011)
Made in: United States
SKU or Item #: Item # 1267
Launch Date: February 2011
Gender: Boys
Category: Award Winners
Outdoor Fun
Bicycles & Tricycles



Cycle Flyr is a home playground ride that combines the fun of riding a bicycle with the "flying sensation" of a carousel. Kids pedal on the bicycle-style seat and are lifted into the air, rotating for as long as they keep pedaling. "There are no similar products on the market and this is a first one-of-a-kind playground/backyard ride," Michael Bishop, partner at Cycle Flyr, told TDmonthly. (Prototype Only.)
ToyDirectory Product ID#: 31448      (added 1/12/2011)
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Age Range: 2 and up
Target Age Range: 3 to 5
Specialty: Yes (as of 2011)
Made in: Europe
SKU or Item #: GM120
Launch Date: January 2010
Gender: Boys And Girls
Category: Interactive
Eco-Friendly
School Supplies



A straw that naturally transforms white milk into bold and delicious flavors. When kids drink milk through the Got Milk? Magic Straws, the milk becomes flavored and colored. "Parents and kids from 2 to 99 buy them year-round and it's completely new to toy stores with no competition," Paul Henson, CMO of Food Market Merchandising, Inc, told TDmonthly. Launch date: January 2010.
— In a late Summer 2012 survey, three out of 12 retailers told TDmonthly that these were one of their top-2 bestselling candy items.
ToyDirectory Product ID#: 31447      (added 1/12/2011)
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Age Range: 7 and up
SKU or Item #: D6287
Gender: Girls
Category: Arts & Crafts
Fashion & Accessories
Creative Activities



Including a unique light table that illuminates every outfit, this kit helps kids create a full fashion line using acetate wardrobe pieces. Just add color, patterns, and texture. Comes complete with the fashion-forward light table, over 30 acetate wardrobe pieces, ten artist grade color pencils, and ten sheets of drawing paper.
ToyDirectory Product ID#: 31438      (added 1/11/2011)
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Category: Card Games



It's a bidding and headhunting game. A card game where one bids to hire the best people with a limited amount of money they have in hand. The player who manages to gather the 12 best people and meets the designated tasks shall be the winner.
ToyDirectory Product ID#: 31436      (added 1/10/2011)
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Launch Date: February 2011
Gender: Boys And Girls
Category: Plush
Preschool
Infant & Toddler



This plush Curious George Storytime Pal features a stuffed animal with a child sized blanket folded inside. When the blanket is removed children can snuggle up and use the stuffed animal as a pillow. The blanket zips on and off and is machine washable; the Zoobie stuffed animal is held in shape by two velcro tabs.
— In late Spring 2011, 8% of retailers surveyed by TDmonthly mentioned Zoobies as a best-selling toy for infants & toddlers.
— In a May 2012 survey, one out of 11 retailers told TDmonthly that Zoobies were their best selling plush/puppet item.
— Want this? As of 05/06/2011, this product was available for purchase at Magic Box Toys.
ToyDirectory Product ID#: 31420      (added 1/7/2011)
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Age Range: 3 and up
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: PPD091410
Launch Date: November 2010
Gender: Boys And Girls
Category: Educational
General Games
Board Games



Pillow Pets Dreamland Adventure Game and the Pillow Pets Dreamland Matching Game. Children can set sail on an exciting journey through seven continents as they race to enter My Pillow Pets Dreamland. Along the way they encounter adventures, adorable My Pillow Pet friends, and even some pitfalls. The Dreamland Matching Game hones children’s memory skills and focus as they try and match some of their My Pillow Pet favorites.
Awards: 2010 Top 10 Holiday Toys for Toys R Us; Hot Dozen by FunFare Magazine (2010); iParenting Media Excellent Product award (2009); Mr. Dad Seal of Approval (2009); Dr. Toy Best Vacation Products (2009).
ToyDirectory Product ID#: 31412      (added 1/6/2011)
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Age Range: 14 and up
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: SM8001
Launch Date: January 2011
Gender: Boys And Girls
Category: Die-Cast
Aircraft
Collectibles



Fine features of this model include textured surfaces; a detailed cockpit and rear gunner station with a glazed greenhouse canopy; a realistic Pratt & Whitney Twin Wasp radial engine front with a rotating propeller; a Mark 13 aerial torpedo mounted under the fuselage; fine details such as a pitot tube, a gun sight and an arresting hook; optional position landing gear; and authentic markings. 8¼" wingspan; includes a display stand.
ToyDirectory Product ID#: 31411      (added 1/6/2011)
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Age Range: 14 and up
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: HA7902
Launch Date: January 2011
Gender: Boys And Girls
Category: Die-Cast
Aircraft
Collectibles



The first 1/48 scale, die cast Boeing P-12E, this model features real wire wing rigging; a detailed cockpit with a clear windscreen, a gun sight, and a removable pilot figure; a realistic Pratt & Whitney R-1340 Wasp engine with a rotating propeller; detailed landing gear; and authentic markings, including the group's emblem, whose four lightning bolts represent the four assigned squadrons and "destruction from the sky." 7½" wingspan; includes a display stand.
ToyDirectory Product ID#: 31410      (added 1/6/2011)
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Age Range: 14 and up
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: HA3102
Launch Date: December 2010
Gender: Boys And Girls
Category: Die-Cast
Aircraft
Collectibles



This 1/72 scale, die cast model of a Convair F-102 Delta Dagger when it was stationed in South Vietnam in 1968 features engraved panel lines, a well-equipped cockpit with an opening canopy and a pilot figure, a detailed weapons bay with optional-position doors and removable ordnance, optional-position air brakes and landing gear, removable fuel tanks, and an authentic SEA camouflage scheme. It's even got the plane's distinctive nose-mounted pitot tube and infrared targeting system! 11¼" long; includes a display stand.
ToyDirectory Product ID#: 31409      (added 1/6/2011)
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Age Range: All Ages
Specialty: Yes (as of 2011)
Made in: China
Launch Date: January 2011
Gender: Boys And Girls
Category: Fashion & Accessories
Travel
Personalized



A SwaggerTag is an identification tag that reflects your personality and helps you keep track of your gear. By customizing your SwaggerTag with your own photo, image or logo, you let everyone know it's your stuff. You decide what personal information to include and your SwaggerTag reveals the hidden information only if it is opened. Water, weather and impact resistant, with strong attachment points and ties ensures a SwaggerTag will stay with your gear. Available in six distinctive colors.
ToyDirectory Product ID#: 31414      (added 1/6/2011)
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The Connectors are the new "Connectable and Collectible" silicone string bracelets that can interlock to form various fashion accessories. Made from stretchy, hypoallergenic silicone, kids can use these 7 inch long multicolored strings alone or connect several together. The Connectors come in packs of four in a variety of colors and patterns. Variations include translucent Crystal Connectors and Team Spirit Connectors in all color combination that show team pride.
ToyDirectory Product ID#: 31404      (added 1/5/2011)
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Age Range: 10 and up
Gender: Boys And Girls
Category: Board Games
General Games



The Chairman of the Board has gone missing - presumed dead. A new Chairman must be appointed. Each player has the opportunity to become Chairman, to do so you must first acquire 100.000 company shares from the outer square. This is done by the decisions you make with the cards you hold and those you discard. With 100.000 company shares you may enter into the Promotion inner circle, you must now become a Manager and then "wheedle" your way to become a Director. Now you are ready to make the final move and become Chairman of the Board. All the time your opponents will try to outsmart you, take your personal shares, block you with a Veto card or trick you with a Joker card. They too want to become Chairman of the Board and will show no mercy. They will sell you out or buy you out on their way. You may have to trade or bargain with them - you must have a strategy and you must never lose sight of you goal. You will become Chairman of the Board. For 2-6 players. Playing time: approx. 45 minutes.
ToyDirectory Product ID#: 31402      (added 1/3/2011)
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Age Range: 10 and up
Made in: Germany
SKU or Item #: SRI7767
Launch Date: January 2011
Gender: Boys And Girls
Category: Board Games
General Games



A team of vampire hunters, with its leader Doctor Van Helsing, prepare for a fierce fight with Count Dracula. Explore Dracula's castle to find the equipment necessary to properly outfit the team. Watch each other's backs and beware Dracula; he is able to disappear and appear suddenly. Should he catch you unawares, he can turn you into a vampire and have you join his side. Van Helsing is the latest release from Frederic Moyersoen, designer of Nuns on the Run and Bacchus' Banquet. In Van Helsing one player plays Dracula, moving through his castle searching for his brides. The other players play Van Helsing and his associates. They move through the castle trying to avoid being bitten and searching for weapons and equipment that will help them defeat Dracula. Players bitten by Dracula become his minions and try to help him catch the other players (so no players are ever out of the game). Will Van Helsing and his brave team of vampire hunters stop Dracula before he can return his brides to his coffin or will them become his minions?
ToyDirectory Product ID#: 31401      (added 12/29/2010)
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Specialty: Yes (as of 2010)
Gender: Boys And Girls
Category: Personalized
General Games
Arts & Crafts



Build your own customized checker set. These “I Built It!” checkers let you choose any of your favorite pictures and add them right into every game piece, making for a personalized game. Each game comes with 12 red and 12 black checker pieces made of durable yet lightweight plastic. These jumbo sized checker pieces are each 2 3/4 inches around, so there is plenty of room for pictures. Also included in each game are a picture sizing stencil, an instruction and idea sheet, and a 24 inch square red and black game board, This oversized game board folds down to fit in a 12 by 12 inch box.
ToyDirectory Product ID#: 31400      (added 12/29/2010)
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Specialty: Yes (as of 2010)
Gender: Boys And Girls
Category: Personalized
General Games
Arts & Crafts



This chess set features jumbo trading card size chess pieces so that one can customize every piece with wallet-sized photographs, trading cards, artwork, or any other images to create a personalized chess set. These jumbo sized chess pieces have a base 2 1/2 inches wide, are made of durable yet lightweight plastic, and come in the traditional colors of black and white. Also included are a picture sizing stencil, an instruction/idea sheet and a black and white game board. The game board is 23 ½ inches square, made from heavy duty cardstock that folds to fit in a 12 by 12 inch square box.
ToyDirectory Product ID#: 31399      (added 12/29/2010)
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Specialty: Yes (as of 2010)
Gender: Boys And Girls
Category: Personalized
General Games
Arts & Crafts



Build your own customized game of Memory Match and Tic Tac Toe that can change as often as a child's imagination. Add your favorite pictures into all 18 game pieces to play a memory matching game. The pieces are in black and white, allowing for a game of Tic Tac Toe as well. You can use photos, stickers, cut outs from magazines, or colorful crayons, glitter and glue. A sample coloring sheet is included so you can quick start your game by coloring in the matching pairs of ocean themed pictures and adding them into your game. More coloring sheets are available as free downloads on the I Built It Games website. Every game comes with 18 mixed black and white game pieces and a 20" game board. Each game piece is 2 3/4 inches around.
ToyDirectory Product ID#: 31398      (added 12/29/2010)
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Age Range: 2 and up
SKU or Item #: 6770
Launch Date: January 2011
Gender: Boys And Girls
Category: Infant & Toddler
Educational
Play Sets



With its colorful, rounded pieces, the adorable Countryside set will provide toddlers with hours of fun. Set includes three figures, countryside landscape with a bridge, horse-drawn carriage, cows, sheep, kitten, rabbit, and many other accessories.
ToyDirectory Product ID#: 31397      (added 12/29/2010)
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Age Range: 2 and up
SKU or Item #: 6768
Launch Date: January 2011
Gender: Boys And Girls
Category: Infant & Toddler
Educational
Play Sets



The PLAYMOBIL House has colorful, larger, rounded pieces specially designed for toddlers, and it is the perfect set for children who love to play house. The set includes a two-story house with furnishings, five figures, baby stroller, and slide. The sides of the house can be folded up.
ToyDirectory Product ID#: 31396      (added 12/29/2010)
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Age Range: 2 and up
SKU or Item #: 6767
Launch Date: January 2011
Gender: Boys And Girls
Category: Infant & Toddler
Educational
Play Sets



Load the PLAYMOBIL passengers onto the 1.2.3 Animals Train. The set’s adorable, rounded pieces are perfect for toddlers. The train carts, which can be separated or linked together, come in the shapes of a chicken, cat, and dog. The set also includes three figures.
ToyDirectory Product ID#: 31395      (added 12/29/2010)
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Age Range: 2 and up
SKU or Item #: 6765
Launch Date: January 2011
Gender: Boys And Girls
Category: Infant & Toddler
Educational
Play Sets



Hurry to help the animals board the My Take Along 1.2.3 Noah’s Ark. The set’s colorful, larger, rounded pieces are specially designed for toddlers. The deck of the ark is removable and the hull has plenty of space for storage. The set comes with a handle so it can be taken anywhere, and the ark can float on water. The set includes two figures, lion and lioness, and pairs of giraffes, zebras, elephants, and birds. It measures 12.2 x 7.1 x 7.1 inches (L x W x H).  
ToyDirectory Product ID#: 31394      (added 12/29/2010)
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Age Range: 2 and up
SKU or Item #: 6766
Launch Date: January 2011
Gender: Boys And Girls
Category: Infant & Toddler
Educational
Play Sets



With four interactive function keys and six different animals, the PLAYMOBIL Interactive Play and Learn 1.2.3 Farm is ideal for toddlers. The set’s interactive features help children to learn colors, to identify animals and the sounds they make, and to learn numbers. The roof of the farm also comes with a sorting function to help identify shapes. The set includes a figure, cow, chicken, sheep, horse, pig, puppy, and other accessories. Select between eight language choices. It measures 14.6 x 10.6 x 8.3 inches (L x W x H).
ToyDirectory Product ID#: 31393      (added 12/29/2010)
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