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July 2009 New Specialty Toys — AllDecorate-Your-Own Wooden Princess Mirror From: MELISSA & DOUG Other products from MELISSA & DOUG
Packaged in a purple box, this craft set includes a mirror fit for royalty, stickers, gems that sparkle, and both craft and glitter glue. ToyDirectory Product ID#: 23905 (added 5/28/2009) . Complete with photos, drawings, footnotes and diagrams, this guide boasts 300+ entries, including how-tos such as “How to Do a Wheelie” and “How to Really Annoy Your Older Sibling.” The book received a National Parenting Publications Gold Award. ToyDirectory Product ID#: 23904 (added 5/28/2009) . Favor Johnson From: BUNKER HILL PUBLISHING Other products from BUNKER HILL PUBLISHING
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Favor Johnson is a delightful story of loving and giving that epitomizes what the holiday season should be all about. In many ways life is moving much too fast these days and we have lost track of what is really important. This story of the wonderful old Vermont farmer, Favor Johnson, told by Willem Lange and beautifully illustrated by Bert Dodson, will help us slow down and savor the true values of Christmas. ToyDirectory Product ID#: 23903 (added 5/27/2009) . These odd plush microbial characters at least have mouths and eyes, to help orient them. They're soft, too. Sold separately. ToyDirectory Product ID#: 23899 (added 5/27/2009) . This happy "god of things as they are" is also known as a Billiken and has been floating around the U.S. for decades. He's even the mascot for the St. Louis University Billikens baseball team. Here, though, he's happy to sit on (or off) the bench and guard your loose change. ToyDirectory Product ID#: 23898 (added 5/27/2009) . Age Range: 7 and up Gender: Boys And Girls
This John Deere tractor go-kart in the BERG Traxx line feature tractor tires measuring 18.9 inches in diameter at the rear and 15.75 inches in diameter at the front. Capable enough to go to work using real tools as it comes equipped with a rear 3-point hitch, roll-bar, front/rear mud guard, and three gears. ToyDirectory Product ID#: 23895 (added 5/27/2009) . Age Range: 7 and up Gender: Boys And Girls
The BalanzBike is a unique tricycle for children (and parents) as it is close to the ground, super maneuverable and super fast. The BalanzBike uses the body for steering. The small movements made when cycling train the abdominal, leg and buttock muscles, exercising the body while having fun. ToyDirectory Product ID#: 23894 (added 5/27/2009) . Wholesale Price: (Log in to view) Buddy drives both forward and in reverse, and provides optimal safety and back pedal brake thanks to the unique BFR-hub. Also features a 3-way adjustable seat and height adjustable steering wheel. Stability on any terrain is possible with its swivel axel. ToyDirectory Product ID#: 23893 (added 5/27/2009) . Age Range: 7 and up Gender: Boys And Girls
The Ferrari FXX Exclusive features aerodynamic spoilers and side skirts, as well as 7 gears, 12" rims with a light-metallic look, and ultra-flat, X-treme tires braced by a double disc brake. Top speed and lap times can be monitored using the digital dashboard computer. In addition, the soft-grip leather looking steering wheel and soft sport seat ensure unprecendented racing comfort. ToyDirectory Product ID#: 23892 (added 5/27/2009) . The MOOV by BERG is both a construction toy and a rideable vehicle for children, ages 5 to 12. Children can construct MOOV by themselves without the use of any tools or help from parents. The wooden parts, rings, shafts and frames are multi-functional. Once the model is complete, the fun continues. MOOV construction toys are available in three kits: Starter, Advanced, and Street. The Starter kit ($210.00) can create three wooden models, the Advanced ($300.00) seven models, and the Street ($376.00) up to 10 models. For each new construction, the old model must be taken apart. ToyDirectory Product ID#: 23891 (added 5/27/2009) .
Healthy eating can be child’s play...even for picky eaters! Once engaged in an entertaining meal, children won't notice that they are actually eating healthy food. Kids spin the spinner and eat food from the designated section of the plate where the spinner lands. The matching mug completes this gift set that will have children Playing with their Food (and eating it, too). Dining set includes: Plate, Mug, Spinner. Plate and mug are made of melamine. Not for use in the microwave. Dishwasher safe. Available themes include Fairy Princess, Dinosaur, Transportation and Farm Animals. ToyDirectory Product ID#: 23889 (added 5/27/2009) . Rebelle's classic Blue Victorian bag is fun and fashion forward. The bag features a delicate Victorian pattern on laminated spandex, hidden magnetic clasp, lavendar faux suede lining, silver faux leather trim, rhinestone accents, and silver hearts. ToyDirectory Product ID#: 23888 (added 5/27/2009) . This Rebelle butterfly bag features a distinct fuchsia pattern on laminated spandex with silver faux leather trim, buttercup yellow faux suede lining, hidden magnetic clasp, and sparkling rhinestone accents. Finished off with silver hearts laid over the print. ToyDirectory Product ID#: 23887 (added 5/27/2009) . The Signature Bag features extra space and extra pockets for those who need it. Made with laminated spandex, lavendar faux suede lining and contrasting frosted faux leather trim, it also features Signature Rebelle hearts with rhinestone accents and a hidden magnetic clasp. ToyDirectory Product ID#: 23886 (added 5/27/2009) . Show style with the Rebelle Red Matrix backpack. Can be used as a book bag, a backpack, an overnight bag or a sports bag. The backpack features laminated spandex and colorful accents as well as detachable, tradeable wristlet and belts. ToyDirectory Product ID#: 23885 (added 5/27/2009) . Produced in a detailed 1:16 scale, this die-cast replica of a John Deere tractor demonstrates a high degree of attention to realistic features. The classic John Deere green and yellow color scheme is accented with chains on the oversized back tires so that this heavy duty farm equipment can take on any terrain to get the work done. — “We don't do much license product, but we do some, like John Deere. That does well for us,” said Phil Wrzesinski, owner of Toy House and Baby Too in Jackson, Mich., during an April 2009 survey of 49 retailers about their sales of licensed toys. ToyDirectory Product ID#: 23884 (added 5/26/2009) . Sanrio's popular character Hello Kitty comes to little girls in an 8” tall plush toy. Dressed in a candy-pink tutu and leotard with matching ballet slippers, this little ballerina is accessorized with Hello Kitty's recognizable bow in matching satin material as well as a tiny gold crown for her performance. — “I know it is a good product when people never return them,” Barbara Vininsky, owner of Jack and Jill, said of the Hello Kitty merchandise in her Montreal, Quebec, store. — Hello Kitty products were popular at the Toy Shop of Concord in Concord, Mass., at the end of 2009, according to Owner David Hesel. ToyDirectory Product ID#: 23883 (added 5/26/2009) . A favorite childhood character, Dora the Explorer is an adventurous little girl who loves to explore and learn. In this interactive toy, Dora wears a jacket with patches from four countries around the world that she visits in the television show. Upon pressing each patch, children can learn the words for “hello” and “goodbye” in the language for each country. Dora also speaks other phrases in English and Spanish, and sings the Friendship Song. Included are four collectible friendship bracelets from each country. — “Dora the Explorer … even beats out Elmo,” remarked Tracie Meadows, owner of Whippersnappers in St. Simon's Island, Ga., of her best-selling licensed toy in April 2009. ToyDirectory Product ID#: 23882 (added 5/26/2009) . The right size for a school lunch or a few essential treasures, this tin keepsake box features Curious George, the charmingly precocious monkey, flying along on a blue bicycle complete with the wide grin to tell what a good time he's having. The bright yellow box has a plastic handle and a metal latch to hold it closed in transit. — Two of 49 retailers surveyed in April 2009 said Curious George is their top-selling licensed toy. ToyDirectory Product ID#: 23881 (added 5/26/2009) . Part of the “Since 1959” collection to commemorate the most famous vintage fashion dolls, Southern Belle Barbie is designed with feminine sophistication in mind. Her delicate pink dress is edged in intricate lace, with special heed paid to realistic garment details. She sports a sleek bob haircut and elegant makeup, and represents a modern take on the classic Plantation Belle doll fashion. — Cathy Gabay, owner of The Toy Parade in Salina, Kan., told TDmonthly in April 2009 that Barbie is one of only two licenses she chooses to sell in her store. ToyDirectory Product ID#: 23880 (added 5/26/2009) . Calico Critters - A Surprise Birthday Party for Olivia From: INTERNATIONAL PLAYTHINGS LLC Other products from INTERNATIONAL PLAYTHINGS LLC
In this ready-to-play set from International Playthings, children help 4-year-old Olivia's older sister Ashley set up a birthday party for the special girl. Designed in detail to fit in with International Playthings' extensive Calico Critters line, the kit includes a cake, drinks, presents and party hats to enrich the fantasy-play and include all of a child's favorite Calico Critters characters. — The Calico Critters line from International Playthings accounted for the top licensed toy sales in three of 49 stores surveyed in April 2009. ToyDirectory Product ID#: 23879 (added 5/26/2009) . Modeled after the agile one-pilot fighting crafts in the original Star Wars movie, this kit builds into a detailed TIE fighter. The nose of the ship opens to access the cockpit, which houses the included Darth Vader figurine. Flick-firing missiles, Darth Vader's red light saber, and other movie details add to the building activity in this set. — Three of 49 retailers named Star Wars Lego sets as their best-selling licensed toy in April 2009. ToyDirectory Product ID#: 23878 (added 5/26/2009) . Thomas, Sodor's cheeky favorite train car, comes all decked out in birthday finery. Covered with streamers and confetti, this engine comes packaged pulling a special boxcar whose panel door slides back to reveal a load of wrapped presents. This festive addition to a child's train table is compatible with all of Learning Curve's wooden rail line, as well as many other major brands. — “There's definitely a group that's really into it,” said Scott Loveless, owner of Toys That Teach in Bothell, Wash., of his persistent sales of Thomas the Tank Engine in spring 2009. — “Thomas is about all we do in licensed toys, and it's still selling. We're getting requests again,” Peggy Sebert, owner of Becky & Me Toys in Glenview, Ill., told TDmonthly in April 2009. — Six of 49 retailers named Thomas as their best-selling licensed toy line in spring 2009. ToyDirectory Product ID#: 23877 (added 5/26/2009) . With his bright yellow feathers and familiar, wide-eyed face, Big Bird is a staple character for many children. Gund captures one of Sesame Street's cardinal characters in a soft, flexible hand puppet where little players or big can move both his wings and his long beak to act out favorite or original stories. The puppet measures approximately 12” tall. — “The Gund plush [is] the only licensed product that's ever done really well,” Mike DiAndrea, manager of Hardware Centre in Paoli, Pa., told TDmonthly in spring 2009 of his top-selling licensed toys, Gund Sesame Street characters. — “The Sesame Street 11" dolls are selling very well,” Fran Anaya, owner of Golden Aspen Toys in Flagstaff, Ariz., said, reporting sales of 15 to 20 plush characters per month in spring 2009. — Nine out of 49 retailers named Sesame Street as their best-selling licensed character line during an April 2009 survey. ToyDirectory Product ID#: 23876 (added 5/26/2009) . The Jing Joe Cooling/Warming Infant Pad From: PATONGCO LLC INC. Other products from PATONGCO LLC INC.
Age Range: 0 to 3 Launch Date: February 2009 Gender: Boys And Girls
The Jing Joe Cooling/Warming Infant Pad is a 9.5" x 14" nylon pad with a built-in fan that draws in ambient air and delivers it out the front mesh spacer. The pad is design to fit easily in a car seat, stroller, swing or bouncer to provide a cushion of air for a child to sit up against that will keep them dry and comfortable without compromising the safety. "[An] opening on each side of the pad accommodates [the] shoulder strap so as not to compromise intended safety features, and also allows use of accessories, such as [the] padded head support and shoulder strap padding. Adjustment to the shoulder straps is required depending on size of the child," Anthony Tong, president of PaTongco LLC, told TDmonthly. The Jing Joe has received the following awards: 2009 Mom's Best Award; 2009 The Toy Man Seal of Approval; 2009 The Toy Man Award of Excellence; and 2009 The Toy Man Editor's Choice. Launch date: February 17, 2009. ToyDirectory Product ID#: 23873 (added 5/22/2009) .
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