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August 2009 New Specialty Toys — Pretend Play





Age Range: 2 and up
Launch Date: July 2009
Gender: Boys And Girls
Category: Outdoor Fun
Pretend Play
Wheeled Toys



This versatile wagon features patented, five-way flip-and-fold seats for multiple riding options, padded seat cushions for comfort and an extra-large, expandable rear storage compartment to tote a family’s worth of necessities. The UV protection canopy allows for all-day adventures, and storage for water bottles, gadgets and other must-haves keeps everything within reach. It can offer a practical alternative to a double stroller for parents of small children. Launch date: July 2009.
— This update on the traditional red wagon retains its slick red, black and white coloring but adds padded seats, a large canopy for shade, and a storage area. Candace Lindemann of Mamanista likens the wagon to a “mobile base,” perfect for a long day of outdoor activities with room to spare for tired kids, their possessions, and the day’s purchases. Experimental Mommy loved the versatility, adjustability and heat protection offered by the wagon.
ToyDirectory Product ID#: 25237      (added 8/28/2009)
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Age Range: 3 to 8
Launch Date: July 2009
Gender: Boys And Girls
Category: Outdoor Fun
Vehicles - Riding
Pretend Play



Made for intermediate-level riders and designed to help younger children master balance while allowing them to keep pace with older siblings or more accomplished riders, this scooter is available in red or pink. It features extra-wide wheels, an ultra-low deck, a rear foot brake and limited steering to ensure maximum safety and offer parents peace of mind without sacrificing style. It comes fully assembled with minimal packaging and folds for storage and travel. "The scooter helps children maintain their balance while learning to ride a two-wheel scooter," Blessly Thomas, marketing coordinator for Radio Flyer, told TDmonthly. It has received an iParenting Media Award. Launch date: July 2009.
ToyDirectory Product ID#: 25236      (added 8/28/2009)
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Age Range: 1 to 3
Launch Date: July 2009
Gender: Boys And Girls
Category: Infant & Toddler
Pretend Play
Vehicles - Riding



The Radio Flyer Push, Pull & Ride offers three interchangeable modes: stroller, ride-on and pull wagon. The large, easily removable bucket encourages children to build cognitive skills by loading and unloading objects, while the free-rolling wheels permit easy forward and backward motion and encourage active play. Toddlers can push their favorite toy in the stroller mode, scoot across the floor on the back in foot-to-floor mode, or pull their favorite treasures in wagon mode. It is a National Parenting Center Seal of Approval winner. Launch date: July 2009.
ToyDirectory Product ID#: 25235      (added 8/28/2009)
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Age Range: All Ages
SKU or Item #: SCID18
Launch Date: January 2008
Gender: Boys And Girls
Category: Pretend Play
Creative Activities
Educational



This kit includes 24, 18" x 18" square, 100-percent nylon scarves in a variety of colors, an instructional/informational insert, and a reusable plastic bag for storage. Launch date: 2008.
ToyDirectory Product ID#: 25230      (added 8/28/2009)
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Age Range: All Ages
SKU or Item #: SCIDCAN
Launch Date: January 2008
Gender: Boys And Girls
Category: Creative Activities
Developmental Toys
Pretend Play



Available in red, white, royal blue or medium blue, this 100-percent nylon scarf canopy measures 9' x 9' and comes with an nstructional/informational insert and reusable plastic bag for storage. Launch date: 2008.
ToyDirectory Product ID#: 25227      (added 8/28/2009)
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Age Range: All Ages
SKU or Item #: SCIDCANRWB
Launch Date: January 1996
Gender: Boys And Girls
Category: Creative Activities
Educational
Pretend Play



This set icludes three 9' x 9' square, 100-percent washable nylon scarf canopies, one each in red, white and blue, along with an instructional/informational insert and a reusable plastic hanging storage bag. Launch date: 1996.
ToyDirectory Product ID#: 25226      (added 8/28/2009)
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Age Range: All Ages
SKU or Item #: SCID6RWB
Launch Date: January 2008
Gender: Boys And Girls
Category: Creative Activities
Educational
Pretend Play



This pack includes six, 27" square, 100-percent washable nylon scarves — two each of red, white and blue. It comes with an instructional/informational insert and the IDEAS Primary Music CD along with a reusable plastic hanging storage bag. Launch date: 2008.
ToyDirectory Product ID#: 25225      (added 8/28/2009)
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Age Range: All Ages
SKU or Item #: SCIDW
Launch Date: January 2008
Gender: Boys And Girls
Category: Developmental Toys
Pretend Play
Creative Activities



This wand is a whimsical, floaty medley of brilliant multi-colored, 36", 100-percent nylon streamers attached to a 12" wooden handle. It can be used to add graceful, flowing movements to explorations of water, air or wind, or move with any flowing music. The wands come in a reusable plastic cylinder for easy storage. Launch date: 2008.
ToyDirectory Product ID#: 25221      (added 8/28/2009)
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Fancy, fabulous and perfect for Princess dress up time! This lacy Pettiskirt is a dream come true for little girls. Made from yards of fluffy soft polyester chiffon, a gathered satin elastic waistband and tied with a deluxe satin ribbon.   Available in one size - skirt is 11 inches long with expandable waist 15”-28”.
ToyDirectory Product ID#: 25184      (added 8/28/2009)
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Dress up as your own classic princess with the My Princess Academy pink satin and tulle diamond sequin dress up dress. This dress has a high scoop neck and a tea length skirt. Dress slips on easily with stretch material for easy wear. Dress is available in: 3 / 4, 5 / 6 and 7 / 8.
ToyDirectory Product ID#: 25183      (added 8/28/2009)
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Dress up as your own princess with the My Princess Academy pink satin and tulle diamond glitter dress up skirt and wings. This skirt has a diamond gold glitter pattern with pink tulle leaves layered on top. Skirt slips on easily over clothes with stretch material and elastic waist for easy wear. The wings have a glittery diamond pattern and elastic straps that easily stretch over your shoulders.
ToyDirectory Product ID#: 25182      (added 8/28/2009)
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Princesses will be enchanted with the 12” heart shaped rainbow light up wand with a magical charm sound. Light and sound operate with a heart shaped button. Batteries included.
ToyDirectory Product ID#: 25181      (added 8/28/2009)
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Age Range: 3 and up
SKU or Item #: 50043
Launch Date: September 2006
Gender: Boys And Girls
Category: Animal Figures
Pretend Play
Collectibles



The Papo Lioness with cub is created with detail and designed to authentically display how lionesses really carry around their cubs. "[The] Papo wildlife series is easily the best-quality figure for the price," Brian Shackelton, operations manager for Hotaling Imports, told TDmonthly. Launch date: September 15, 2006.
ToyDirectory Product ID#: 25166      (added 8/27/2009)
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Age Range: 3 to 8
SKU or Item #: 10514
Launch Date: July 2009
Gender: Boys And Girls
Category: Play Houses
Rockets
Pretend Play



Kids can blast off on a cosmic journey in the Playhut X9 Rocket play structure, which is comprised of a large, shuttle-shaped play hut and two 20” tunnels. It has multiple tunnel ports for crawl-through fun and structure expansion, and EZ Twist technology allows for instant set-up and quick-fold down for convenient storage. It received a 2009 Outstanding Products iParenting Media Award. Launch date: July 2009.
ToyDirectory Product ID#: 24980      (added 8/19/2009)
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Age Range: 6 and up
Gender: Girls
Category: Fashion & Accessories
Pretend Play
Teddy Bear



It's the kit that gets you going (ages 6+)  The Shailie™ Starter includes one life size pink and white polka dot dress form, a must for any aspiring fashion designer.  The Starter also includes the Base top and skirt so you can easily attach and detach all of your Shailie™ dress pieces and accessories, a Starter dress - in 9 pieces, and a Shailie™ Closet for storage.
ToyDirectory Product ID#: 24953      (added 8/19/2009)
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Age Range: 1 to 2
Launch Date: March 2009
Gender: Boys And Girls
Category: Costumes & Accessories
Pretend Play
Halloween Merchandise



The hood of this Frankenstein costume for babies features a forehead scar, bolts, felt hair and a heightened head — to store all those brains. The poly/cotton blend jacket and pants have jagged edges, and the pants have an elastic waist. "Our costumes are easy to wear for the children and for parents to dress! Adorable, fun, exciting and unusual costume characters are well made so that younger siblings will be able to wear them also," Eugenie Torres, designer for Mullins Square, told TDmonthly. Launch date: March 15, 2009.
ToyDirectory Product ID#: 24885      (added 8/6/2009)
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Age Range: 5 to 12
SKU or Item #: 010202
Launch Date: June 2008
Gender: Girls
Category: Dolls - Accessories
Pretend Play
Educational



The traditional dress from China is simple and elegant, made from silken brocade with butterflies, which are a symbol of joy and summer in China. It has silk loop buttons in soft purple to complement the butterflies. It fits 18" and 21" dolls. "Our products are unique in their ability to expose children to different cultures through pretend play," Leah Wheelan, director of Little Bridges, LLC, told TDmonthly. Launch date: June 2008.
ToyDirectory Product ID#: 24753      (added 7/23/2009)
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Age Range: 3 and up
SKU or Item #: 10860
Launch Date: January 2009
Gender: Girls
Category: Costumes & Accessories
Pretend Play
Fashion & Accessories



This silver and pink tiara is trimmed with marabou feathers and embellished with pink gemstones. "This tiara is our unique design and it's sold only in the specialty toy market," Veesha Knight, sales and marketing manager for Creative Education of Canada, told TDmonthly. Launch date: 2009.
ToyDirectory Product ID#: 24676      (added 7/19/2009)
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Age Range: 1 to 12
SKU or Item #: KCH_PIR
Gender: Boys And Girls
Category: Play Houses
Eco-Friendly
Pretend Play



Kids Crooked House can customize a playhouse specifically to the interests or needs of a child. Custom-designed playhouses are handcrafted and built to individual requirements. Parents can turn to the company's existing designs for inspiration or ask their kids (or inner kid) to describe their dream playhouse. Launch date: June 2009.
ToyDirectory Product ID#: 24635      (added 7/17/2009)
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Kids can learn about healthy food choices by running their own market stall filled with wooden fruits and vegetables. Produce sold separately.
ToyDirectory Product ID#: 24598      (added 7/16/2009)
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Age Range: 3 and up
Gender: Boys And Girls
Category: Pretend Play
Dolls - Accessories



This durable metal shopping cart looks just like those in real stores. Sturdy metal construction includes pivoting front wheels, a folding doll seat and protective corner bumpers to navigate the aisles in style and safety. It measures 18.5" x 13.5" x 22.5" assembled. Contains small parts. Adult assembly required. Launch date: 2009.
— These carts are best sellers at Learning Resources Toy Magic in Fort Walton, Fla. "There are between 25 and 35 on hold for Christmas," Owner Mark Pattison told TDmonthly in late October 2009.
— Jamie Burdette, owner of LB Toys in Media, Pa., said in fall 2009 that his store sells about 60 of these shopping carts per month.
ToyDirectory Product ID#: 24555      (added 7/15/2009)
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SKU or Item #: 15023
Category: Dolls - Accessories
Pretend Play
Teddy Bear



This set comes with a hooded zipper jacket, sweats with tie string, and a loose long sleeve striped shirt. For dressing up 18" dolls.
ToyDirectory Product ID#: 24436      (added 7/3/2009)
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SKU or Item #: 15003
Category: Dolls - Accessories
Pretend Play
Teddy Bear



This set comes with a tartan patterned skirt and a white tee for the top and is for dressing up 18" dolls.
ToyDirectory Product ID#: 24435      (added 7/3/2009)
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SKU or Item #: 11610
Gender: Girls
Category: Pretend Play



This light pink tiara features maribou feathers and artificial pink gemstones. One size fits all.
ToyDirectory Product ID#: 24396      (added 6/30/2009)
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Wooden dolls with yarn hair are available in an assortment of ethnicities, ages and genders.
ToyDirectory Product ID#: 24394      (added 6/30/2009)
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