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March 2010 Notable Toys — All





Age Range: 4 and up
Launch Date: January 2010
Gender: Girls
Category: Arts & Crafts
Licensed Products



Moose's Beados are magic beads that are used to create colourful and fun designs. Just layout your design in the special Beados Tray, then spray them with water and your artwork will magically set in place. The clever design of the Beados™ Super Studio means everything you need is at your finger tips. Includes 800 Beados, two trays, template designs, Beados Sprayer, Beados Pen, bead remover, display stands, and a fan to help creations dry in half the time. Launch date: 2010.
ToyDirectory Product ID#: 27650      (added 3/19/2010)
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Age Range: 2 to 6
Launch Date: February 2010
Gender: Boys And Girls
Category: Preschool
Play Sets
Licensed Products



This Thomas and Friends train playset has been designed so that it can be used with or without the normal Thomas Wooden Railway gauged track, but has oversized engines for little hands can easily grasp and manouvre. The set includes two destinations for Thomas to visit on Sodor Island: Maithwaite Station and Crossing Gate. Launch date: February 2010.
ToyDirectory Product ID#: 27649      (added 3/19/2010)
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Harry Potter fans and LEGOmaniacs alike will enjoy this recreation of Harry's alma mater, Hogwarts School. The 682-piece castle is intricate and has a number of special features, but comes with a clear set of instructions for kids to follow. The castle's portraits revolve, owls dwell in the spires, and flames rise up from torches. The set includes number of characters from the Harry Potter series: Harry himself, Ron Weasley, Hermione Granger, Draco Malfoy, Professor Snape, Hagrid, and Professor Dumbledore.
— In late Spring 2011, 5 of 12 retailers surveyed said that LEGO was their best-selling brand of licensed products. Joe Berardoni Jr., Owner of Pun's Toys in Bryn Mawr, Pa., said that "We try to avoid licensed products...that said, however, we still do carry LEGO, and their licensed kits sell well, such as Star Wars and Harry Potter."
— As of 05/13/2011 this product had 4.4 out of 5 stars from 57 reviews on Amazon.com. Pros: Reviewers really liked the mini-figures included in the set; very detailed. Cons: Recommended age seemed too young to several reviewers.


ToyDirectory Product ID#: 27648      (added 3/19/2010)
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Age Range: 10 and up
Launch Date: January 2010
Gender: Girls
Category: Educational
Science & Nature
Cosmetics



Creative fun and science mingle in this new kit from the WILD! Science series for girls. Kids can explore the science of beauty with a creative and adventurous edge while learning how cosmetics are created. All the tools required to make your own beauty products are included. Launch date: 2010.
ToyDirectory Product ID#: 27647      (added 3/19/2010)
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Age Range: 2 to 5
SKU or Item #: 5497
Gender: Boys And Girls
Category: Preschool
Developmental Toys
Construction



Children can learn numbers 1-10 while having fun. These bright, colorful Duplo bricks feature a number on one side and pictures corresponding to the number on the reverse to help children learn matching skills. Play pieces such as the child minifigure, dog and wagon are included along with a booklet to inspire imaginative and creative play.
ToyDirectory Product ID#: 27646      (added 3/19/2010)
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Age Range: 8 and up
SKU or Item #: 3843
Launch Date: January 2010
Gender: Boys And Girls
Category: Family Games
Board Games
Construction



LEGO Games has developed the first collection of buildable games with changeable rules and a unique buildable LEGO Dice. In this game, the Mummy King Ramses is planning on conquering all of Egypt with his army of mummies. Players must unlock the crystal coded layers to climb to the top of the pyramid and defeat the Mummy King in this family game of memory, skill and cunning. An entertaining game for 2 to 4 who can play as a team or opponents. Includes: 1 buildable LEGO Dice, 13 LEGO microfigures, 1 rule booklet, 1 building instruction. Launch date: 2010.
ToyDirectory Product ID#: 27645      (added 3/19/2010)
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Launch Date: July 2010
Gender: Boys And Girls
Category: Musical Toys



Paper Jamz offers the same fun of playing music as Guitar Hero and Rock Band, without the video game console. The paper-thin, paper-based products in the Paper Jamz line are self-contained and designed to make and play real music. The one-inch thick stringless guitars are touch-sensitive, which means you only have to strum or tap the special circuit-embedded paper on the surface to get a professional sound. The electric guitar features three modes: Rhythm, Play and Freeplay. Three AAA batteries required. Launch date: July 2010.
Awards: Dr. Toy 100 Best Children's Products - 2010
ToyDirectory Product ID#: 27644      (added 3/19/2010)
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Age Range: 5 and up
SKU or Item #: 2408206
Launch Date: April 2010
Gender: Boys And Girls
Category: Outdoor Fun
Water Activities
General Toys



This full-view periscope allows stealth viewing over boulders, high brushes, backyard fences, and around corners. Three rugged, light-weight sections telescope for a reach over 4 feet high to let you see all those out-of-reach views. Flip the Mega View Periscope upside down and a full 16 inches is submersible for underwater viewing – on docks, poolside, lakes or beaches.
ToyDirectory Product ID#: 27636      (added 3/18/2010)
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Age Range: 4 to 8
Gender: Boys And Girls
Category: Books



This book by cartoonist Dave Whamond tells about a boy who's bored, until an odd birthday gift brings out the wonders of the imagination. Will imagination save the day when sibling chaos breaks the Think-A-Ma-Jink?
ToyDirectory Product ID#: 27635      (added 3/17/2010)
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Age Range: 3 to 7
Launch Date: January 2009
Gender: Boys And Girls
Category: Books
Preschool



A simultaneous catch of a bumblebug leads Chameleon friends Willy and Wally into a big fight over the meal. After putting the peace of the forest at risk, will they decide to share? "A Delicious Bug" is a 32-page hardcover. Launch date: 2009.
ToyDirectory Product ID#: 27634      (added 3/17/2010)
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Age Range: 6 to 10
Launch Date: October 2009
Gender: Boys And Girls
Category: Books
Educational



Complete with a field guide, this book features nine press-out dinosaurs and four pop-up play scenes for much more than a regular reading experience. The 42-page book shows off the T. Rex, Triceratops and other dinos. Launch date: October 2009.
ToyDirectory Product ID#: 27633      (added 3/17/2010)
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Mom and Dakota love the mall. But when Dakota sees something neat, she goes off without telling anyone. Suddenly she’s all alone! What should she do? Tips and interactive play therapies at end of book.
ToyDirectory Product ID#: 27632      (added 3/17/2010)
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Chloe and Marbles are best friends. But one day, Marbles gets sick, and no one can save him. Was it her fault? Will she ever feel better? Discover the circle of life with Chloe and Marbles. Tips and interactive play therapies at end of book.
ToyDirectory Product ID#: 27631      (added 3/17/2010)
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Danny is the best at keeping secrets. But when his friend, Rick, tells him a scary secret, Danny feels uneasy about keeping quiet. Is it ever okay to break a promise to a friend? Tips and interactive play therapies at end of book.
ToyDirectory Product ID#: 27630      (added 3/17/2010)
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It was hard enough for Cosmos when his parents divorced, but now Dad is remarrying! Discover with Cosmos that change can be rewarding. Tips and interactive play therapies at end of book.
ToyDirectory Product ID#: 27629      (added 3/17/2010)
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When Dakota's mom goes to the hospital, the whole world seems to change. Why did Mom have to get sick? And when will she come home? Tips and interactive play therapies at end of book.
ToyDirectory Product ID#: 27628      (added 3/17/2010)
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Age Range: 8 and up
SKU or Item #: 44030
Gender: Boys And Girls
Category: Remote Controlled
Sporting Goods & Accessories
Outdoor Fun



In this 2 player interactive RC hunting game, player 1 takes flight control with full function RC Duck while player 2 takes aim at the Duck with safe infrared blaster. The Duck Hunter Xtreme takes 7 minute flights off a single charge and requires 3 direct hits to bring the duck down. Requires 6 AAA batteries for the controller and 3 AA batteries for the blaster.
ToyDirectory Product ID#: 27626      (added 3/17/2010)
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LEGO's construction play sets and figures feature classic and new characters from Disney-Pixar's Toy Story 3. In this play set, builders help Lots-O’-Huggin’ Bear drive around the day care center in his toy dump truck.
ToyDirectory Product ID#: 27627      (added 3/17/2010)
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Launch Date: February 2010
Gender: Boys And Girls
Category: Action Figures



Children can immerse themselves into an imaginary world of fantasy with the Bayala collection from Schleich, complete with elves, dragons, Pegasus and unicorns. Each World of Bayala character is designed with its own animal companion. Thin tapered wings enable this duo from the new Arelan tribe to fly at high speeds and to change direction rapidly. The figure stands tall holding his falcon on his arm, showing off its detailed feathers.
ToyDirectory Product ID#: 27625      (added 3/17/2010)
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Age Range: 7 and up
Launch Date: June 2010
Gender: Boys And Girls
Category: Interactive
Musical Toys
Puzzles & Skill



LOOPZ™ takes the timeless play pattern of memory games to a new level by adding light, music and motion. This interactive game is a test in rhythm and coordination consisting of four semi-circular rings with infrared sensors that light up to create challenging patterns players must follow. Seven different game modes allow players to play solo, head-to-head, host up to 4 players or even turn LOOPZ™ into a musical instrument.
—As of 1.07.2011 this product had 5 out of 5 stars on Walmart.com and was the #2 bestselling item in the Games & Puzzles category. Pros: Seven different games; single player and multi-player options. Cons: Some levels are not challenging enough for older children.
ToyDirectory Product ID#: 27620      (added 3/17/2010)
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Age Range: 3 and up
SKU or Item #: NOW-MF-001
Gender: Boys And Girls
Category: Magic Sets
Card Games



Millions of Mystiflyers have been sold nationwide since the 1950s in the specialty toy and hobby market. The Mystiflyers card trick comes with magicians thread & wax, a card, and full instructions. Also includes a wooden stand with 3 removable rattles.
ToyDirectory Product ID#: 27621      (added 3/17/2010)
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The MForcer pistol is the first ever rapid-fire marshmallow shooter, allowing you to shoot 15 consecutive marshmallows at unsuspecting targets. It packs all the punch of the company's flagship Marshmallow Shooter into quarter of the size. Load up to 15 mini-marshmallows into the chamber, give it a quick pump, and the MForcer is set for rapid fire attack. There’s no need to for any additional pumping after each shot.
ToyDirectory Product ID#: 27616      (added 3/17/2010)
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Launch Date: September 2010
Gender: Boys And Girls
Category: Dolls
Pretend Play



Barbie® doll’s 125th career, as selected by girls around the world is News Anchor! News Anchor Barbie® doll will make her debut this fall in a pink suit with black accents, a news folder, camera and a microphone and the “B News” logo.
ToyDirectory Product ID#: 27617      (added 3/17/2010)
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Launch Date: November 2010
Gender: Boys And Girls
Category: Dolls
Pretend Play



Computer Engineer Barbie®, debuting in Winter 2010, inspires a new generation of girls to explore this industry, which continues to grow and need future female leaders. Barbie® designers worked closely with the Society of Women Engineers and the National Academy of Engineering to develop the geek chic wardrobe and accessories for Computer Engineer Barbie®: a binary code patterned tee, smart phone, Bluetooth headset, and laptop travel bag.
ToyDirectory Product ID#: 27618      (added 3/17/2010)
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Launch Date: June 2010
Gender: Boys And Girls
Category: Plush
Teddy Bear
Promotional



The adorable 10” Snuffles is celebrating his 30th birthday with a special commemorative medallion. This cuddly bear is ready to show his affection with two colors: frosted-tip, caramel plush fur or frosted-tip, chocolate plush fur.
— Joe Berardoni Jr., owner of Pun's Toys in Bryn Mawr, Pa., told TDmonthly that their best-selling plush is Snuffles.
ToyDirectory Product ID#: 27612      (added 3/17/2010)
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