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March 2012 Notable Toys — All







Loki is escaping from S.H.I.E.L.D. headquarters with the powerful Cosmic Cube. If he succeeds he could use it to wreak havoc on the world! Will Iron Man in his amazing armored suit alongside Hawkeye in his function-packed S.H.I.E.L.D. off-roader be fast enough to catch Lokior will the Asgardian villain escape with the Cosmic Cube? You decide! Includes 3 minifigures: Iron ManLoki and Hawkeye. Launch date: May 2012.
— As of 05/21/2012 this product had 5 out of 5 stars from 4 reviews on Amazon.com.
ToyDirectory Product ID#: 33643      (added 2/12/2012)
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While riding his Avenging Cycle, Captain America spots the general on his craft. Help Captain America use his indestructible shield to defeat the general and his foot soldier. Win the battle and send them back to where they came from. Includes 3 minifigures: Captain America and more. Launch date: May 2012.
— As of 05/21/2012 this product had 4.7 out of 5 stars from 3 reviews on Amazon.com.
ToyDirectory Product ID#: 33642      (added 2/12/2012)
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This board features an LED light system which provides visual effects without getting damaged. Made of 7 Ply hard rock maple; available in blue, green, or orange. Launch date: 2012. 
ToyDirectory Product ID#: 33641      (added 2/12/2012)
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Age Range: 6 to 14
Specialty: No
Gender: Girls
Category: Dolls



Monster High Create-A-Monster Vampire and Sea Monster Starter Set: Dr. Frankenstein isn't the only one who can create monsters-now kids can build their own. The Monster High Create-A-Monster sets provide all the body parts and fashions needed to create unique scary cool ghouls. Kit includes a torso, two sets of limbs, two heads, one hairpiece, two fashions and a unique add-on like wings. The mix and match pieces can be assembled in more than 250 ways. Kids will enjoy creating their own monsters again and again. Show off your individual creations to friends. Also check out additional Monster High Create-A-Monster add-on accessory parts, sold separately. Launch date: December 2011.
ToyDirectory Product ID#: 33640      (added 2/12/2012)
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Each of the figures stands 5.5 inches tall and features proprietary wire coil activation in the arms and legs that triggers heroic battle phrases. The longer kids pull back that limb, the longer the sound is activated, and will not end until released. Launch date: 2012.
ToyDirectory Product ID#: 33639      (added 2/12/2012)
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Specialty: No
Gender: Girls
Category: Interactive
Animal Figures
Plush



This smaller scale version of the original Butterscotch is an interactive pony that responds to touch, or when kids brush its mane. The legs are posable so kids can make it lie down. Launch date: 2012.
ToyDirectory Product ID#: 33638      (added 2/12/2012)
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Age Range: 1 and up
Specialty: No
Gender: Boys And Girls
Category: Infant & Toddler
Preschool
Family Games



To play, simply toss the big plush cube and identify which colored side faces up. Choose a matching color card and perform the simple activity shown. “Make a happy face,” “Moo like a cow,” etc. The activities supported by Roll & Play are designed to help kids shine, supporting healthy development and celebrating success. Roll & Play gently introduces play patterns and rules through a loving, joyful play experience. Launch date: 2012.
ToyDirectory Product ID#: 33637      (added 2/12/2012)
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Age Range: 1 to 3
Specialty: No
Gender: Boys
Category: Vehicles - Riding
Plush
Preschool



A stuffed animal, riding toy and pillow in one. The dinosaur Pillow Racer is great for scooting around indoors, and is a perfect companion for looking at a book or watching TV. Kids can sit on it, lay on it, ride on it. The wheels and bottom half detach, leaving a soft plush dino behind. Launch date: 2012.
ToyDirectory Product ID#: 33636      (added 2/12/2012)
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Age Range: 4 and up
Specialty: No
Gender: Boys
Category: Action Figures
Collectibles
Licensed Products



Darth Maul has undergone years of demanding and brutal training under his master Darth Sidious to become an incredible Sith warrior. He demonstrates his skill by expertly spinning his double-bladed Lightsaber. He attacks with precision and ferocity, twirling the twin blades to strike his Jedi opponent.  This fierce DARTH MAUL figure is rendered in careful detail to look just like the character in the Star Wars: The Phantom Menace movie. He comes with his trademark double-bladed lightsaber. When the adventure is over for the day, set him on his battle base. Figure comes with weapon accessories, Galactic Battle Game card, battle base and die. Launch date: 2012.
— In a Summer 2012 survey, two out of 10 retailers said Star Wars characters were their best selling action figures.
— In a August 2014 survey, Charles, manager of Miller's Toys in Mamaroneck, N.Y., told TDmonthly that "Star Wars is finally coming back," and Star Wars toys are among their best-selling action figures.
ToyDirectory Product ID#: 33635      (added 2/12/2012)
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Age Range: 4 and up
Specialty: No
Gender: Boys
Category: Action Figures
Licensed Products
Collectibles



Micro heroes, mega battles! Iconic STAR WARS characters get a collectible new gaming twist, as players use Fighter Pods to knock down as many figures as possible. Spin, Launch or Roll the Pod into battle…even connect the Pods together or place the figures on top or inside of them for extra “power.”More than 100 STAR WARS FIGHTER PODS figures available in a unique new style from all six STAR WARS films and The Clone Wars animated series. Each set sold separately. Launch date: 2012.
ToyDirectory Product ID#: 33634      (added 2/12/2012)
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Specialty: No
Gender: Boys
Category: Electronic Games
Electronics
Cars



Hot Wheels Apptivity™ lets kids take a 1:64 scale Hot Wheels car and race through three exciting game modes. Launch date: May 2012.
ToyDirectory Product ID#: 33633      (added 2/12/2012)
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Specialty: No
Gender: Boys And Girls
Category: Electronics
Preschool
Educational



The Laugh & Learn™ Apptivity™ Monkey is an interactive plush learning toy for babies that also lets them enjoy their very own apps on mom or dad’s iPhone® or iPod® touch device. Toddlers can squeeze monkey's hands and feet to interact with the app, which teaches baby about colors, numbers, animals and much more. Launch date: May 2012.
ToyDirectory Product ID#: 33632      (added 2/12/2012)
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Age Range: 3 and up
Specialty: No
Gender: Boys And Girls
Category: Electronic Games
Educational
Science & Nature



Sleek high tech looking tablet with 21 smooth touch icons. Tablet has 4 activities to learn about Dinosaurs and 15 dinosaurs to discover – just like in the Smithsonian Museum. earn their names, hear their sounds, learn what their diet was and more fun information. Launch Date:  September 2012.
ToyDirectory Product ID#: 33631      (added 2/12/2012)
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Age Range: 2 and up
Specialty: No
Gender: Boys And Girls
Category: Electronics
Educational
Science & Nature



Kids can learn about colors, quantities, observation skill and more with Arthur’s Little TV. One infra-red remote and 4 double sided scene cards + 1 default scene card for 9 total fun scenes to interact with. Insert card into TV and start playing with fun discover and questions about each scene. Touch one of 6 Arthur characters on the remote to answer. Launch Date:  September 2012.
ToyDirectory Product ID#: 33630      (added 2/12/2012)
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Specialty: No
Gender: Boys
Category: Electronic Games
General Games



Users mount their smartphone in the steering wheel, then play racing games they've downloaded to the phone.
ToyDirectory Product ID#: 33629      (added 2/12/2012)
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Specialty: No
Gender: Boys
Category: General Games
Electronic Games
Electronics



Battleship zAPPed is inspired by the Universal Pictures movie and uses the screen as the playing surface. Once ship pawns are placed on the screen, the iPad will automatically recognize which pawns are in play and when they are moved. Launch date: September 2012.
ToyDirectory Product ID#: 33628      (added 2/12/2012)
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In this app-gameboard hybrid, the app handles all of the banking transactions. It also turns the Chance and Community Chest cards into mini games that affect the player’s progress. Launch date: June 2012.
ToyDirectory Product ID#: 33627      (added 2/12/2012)
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Age Range: 8 and up
Specialty: No
Gender: Boys And Girls
Category: General Games
Electronics
Electronic Games



Download a free app to begin playing this update of the classic game Life. The app syncs with each player’s turn on the game board and shows appropriate clips from Vin Di Bona’s America’s Funniest Videos and humorous animations as they travel around the game board. Additionally, players can create their own “Peg Person” avatar and use the app’s virtual spinner on their iPad. Includes game board, 4 car movers, 52 pegs, money pack, 4 rubber pads, Quick Start Guide. iPad not included but required to play the game. For 2 to 4 Players. Launch date: February 10, 2012.
ToyDirectory Product ID#: 33626      (added 2/12/2012)
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Age Range: 7 to 13
Specialty: Yes (as of 2012)
Gender: Girls
Category: Dolls
Dolls - Accessories
Fashion & Accessories



Doll outfit includes: Cranberry color corset, Black satin full skirt with black tulle, Tailor purple blazer with cranberry color cuff hem long sleeves, Black Leggings, Black felt boots, Black felt pirate hat with purple feather and Black Eye Patch.
ToyDirectory Product ID#: 33625      (added 2/10/2012)
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Age Range: 8 to 16
Gender: Boys
Category: Construction
Action Figures



These construction toys allow kids to build their own transformational action figures. Prices range from $19.99 to $39.99. Launch date: February 2012.
ToyDirectory Product ID#: 33624      (added 2/10/2012)
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Wholesale Price: (Log in to view)
Age Range: 8 and up
Specialty: Yes (as of 2012)
Gender: Boys
Category: Card Games
General Games
Family Games



The new Game where the goal is to be the first millionaire! Stack pairs of assets, to cover your valuables before they are stolen by other players! Defend your assets with like cards in your hand or Gold or Silver Wild Cards! Easy to learn in just minutes, with layers of strategy for years of fun! This will be a your new Family Favorite! Loved by all ages. Kids, Parents, and Grandparents can all enjoy a great time together. Even dedicated, competitive, gamers get a kick out of the quick action, and the drama. Enjoy the emotional response as the value of your Assets increase each time they are stolen. Steal them back to gain even more value. Before they are stolen again, cover them with more Assets to protect them. Watch out though, if your new top set is stolen the one below it is in jeopardy again. Keep building up your assets till you become the first millionaire.

ToyDirectory Product ID#: 33623      (added 2/10/2012)
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Age Range: 10 and up
Gender: Boys
Category: General Games
Puzzles & Skill



Wearing "perplex-o-specs," glasses that let players only see mirror images, players must attempt to complete mazes and visual challenges. Launch date: June 2012.
ToyDirectory Product ID#: 33622      (added 2/10/2012)
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Age Range: 4 and up
Gender: Girls
Category: General Games
Board Games



There's a party tonight, and the players have been asked to bring the cupcakes. Be the first player to mix, bake, frost, and top the cupcake by visiting all 4 corners, and collect sprinkles along the way. The first player to reach the part with a completed cupcake and a sprinkle of each color wings the cherry to put on top. Launch date: June 2012.
Watch Video from ASTRA 2012


Age Range: 3 and up
Gender: Boys
Category: Novelties
Interactive
General Toys



These pairs of super-sized plush hands looks just like kids' favorite character's hands and slide right over their hands for slamming SillyHands™ make-believe. Each hand makes distinctive motion activated sounds and speech. Styles include Karate, Tiger, Alien and Boxing. Launch date: February 12, 2012.

Silly Hands ©&TM 2010-2013 Idea Vault LLC All Rights Reserved
Used by Kellytoy U.S.A. Inc. under license from Volcano LLC
ToyDirectory Product ID#: 33620      (added 2/10/2012)
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Age Range: 3 and up
Gender: Boys And Girls
Category: Plush
Interactive
Furniture & Decor



Starshine Watchdogs™ are cuddly bedtime companions specifically made to empower kids to overcome fear at night. Each talking, light-up Watchdog comes with reassuring phrases to comfort your child, along with a Go-Anywhere Star Light night light kids can remotely illuminate with the touch of the Watchdog’s paw. Let Starshine Watchdogs help your child harness the courage and confidence all kids possess to overcome their fears. Each All-in-One Starshine Watchdog™ purchase comes with: (1) Cuddly, Talking, Light-UP Watchdog Plush with wireless technology; (1) Go-Anywhere Star Light night light with Auto-Off timer; (1) Embroidered cape with logo and your Watchdog’s name! And yes, batteries ARE included! Choose from Orion (blue) or Skye (pink). (MSRP: $24.99; Age: 3 and Up)

Starshine Watchdogs ©&TM 2010-2013 Idea Vault LLC All Rights Reserved.
Used by Kellytoy U.S.A. Inc. under license from Volcano LLC
ToyDirectory Product ID#: 33619      (added 2/10/2012)
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