July 2012 Notable Toys — Books

Tallulah is having a sleepover, and Maisy is invited. So is Tallulah's new friend, Ella. Every moment is packed with fun as the friends talk, dance, giggle, and play together. After a tasty supper and lots of games, all three get ready for bed, and Maisy reads a story. Is everyone finally tired? With this anything-but-sleepy storybook, children new to sleepovers and seasoned pros alike can enjoy an overnight visit with Maisy and her pals. Good night, Maisy. Good night, everyone. Join Maisy on her very first sleepover. Friends and games, yummy food and funny dancing - it's hard to feel anything but wide awake.

This adventure kit comes included with all the necessary tools to explore the amazing world of Planets 3D. The kit contains a 3D book, 3D cards, magic costume card, software and Popar Reader. Kids will have an unforgettable experience as they magically turn into an astronaut and watch rockets, space probes, rovers, and the international space station leap from the pages or cards. Launch date: 2011.
Awards: 2012 Best of the Toy Fair - The View; 2012 National Parenting Centers Seal of Approval.
— Fred Rosenberg, owner of Toy on the Park in Kindwood, Texas, told TDmonthly in a Winter 2012 survey that augmented reality books by Popar Toys are their bestsellers in the category.

This adventure kit comes included with all the necessary tools to explore the amazing building world of Construction Machines 3D. The kit contains a 3D book, 3D cards, magic costume card, software and Popar Reader. Kids will have an unforgettable experience as they magically turn into a construction worker and watch bulldozers push trees off the page, cranes lift huge pipes, and excavators dig foundations. "Popar® Toys use Augmented Reality (AR) technology to create an immersive reading experience that will allow the user to see incredible virtually “real” 3D objects and animations that will pop off the book or card," Scott Jochim, President of Popar Toys, told TDmonthly. Launch date: 2011.
Awards: 2012 Best of the Toy Fair - The View; 2012 National Parenting Centers Seal of Approval.

The book is divided into six themed chapters—transportation, buildings, space, kingdoms, adventure, and useful makes—each with basic templates of key models and spreads to inspire kids to create their own. Hints and tips from Master Builders can help kids turn their classic car into a race car or add a bridge to their castle. Featuring all-new LEGO® building projects, tips to supplement and enhance LEGO creations, inspirational builds, and expert advice from LEGO Master Builders, The LEGO Ideas Book will keep kids of all ages creating for hours. Launch date: September 19, 2012.