August 2009 Notable Toys — Teddy Bear

This 15" classic bear is fully jointed, with firmer construction than the company's floppy bear, and is designed for dress-up and role play. It is available in six fur color choices: vanilla, buttercream, honey, dark chocolate, light pink, and light blue. Each bear is handmade in Vermont and comes with a lifetime guarantee. "This is the bear that made us famous, having sold millions worldwide. It is being introduced for the first time ever to retailers as a product aimed at the high-end toy consumer who shops at the world's finest toy stores," Irene Steiner, VP of marketing for Vermont Teddy Bear, told TDmonthly. Launch date: 2009.

This 12" elephant is filled with 100-percent natural wheat and dried lavender, and after two minutes in the microwave becomes a warm buddy to take to bed. He is designed to stay warm for at least an hour, and may remain warm all night if snuggled under the covers. Trumpet the Elephant comes in a gift box. Launch date: June 2009.

This 12" penguin is filled with 100-percent natural wheat and dried lavender, and after two minutes in the microwave, becomes a warm buddy to take to bed. He is designed to stay warm for at least an hour, and may remain warm all night if snuggled under the covers. "The penguin can be microwaved thousands of times," CEO Ruth Hamilton of Pritty Imports told TDmonthly, "and his aroma is designed to help kids fall asleep naturally." Launch date: June 2009.

"Beddy Bear is the world's first-ever fully microwavable teddy bear," CEO Ruth Hamilton of Pritty Imports told TDmonthly. He has soft fur and is filled with 100-percent natural wheat and dried lavender. He is designed to, after just two minutes in the microwave, stay warm for at least an hour, and longer if he is snuggled under the blankets. Launch date: June 2009.