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August 2010 Notable Toys — All







The ferocious Morphibian Killer Whale packs a lot of features into one durable, adventure-seeking package. This full-function, radio-controlled vehicle performs on land and in the water. Whether pond-side, pool-side, in the house or in the yard, the Morphibian tackles all kinds of terrain. The Killer Whale works on a 27MHz frequency, allowing it to coexist with another of Kid Galaxy's 49MHz vehicles without controller confusion, and requires two AAA and three AA batteries (not included).
― “Kid Galaxy's Morphibian does great,” said Terry Myers, owner of Kaleidoscope Toys in Round Rock, Texas, in June 2010.
― “[The] Morphibians are popular items,” said Sandy Challinor, owner of Owl's Nest Toy Store in Southlake, Texas. In Summer 2010, Challinor reported sales of 30 to 40 Morphibians per month.
― Sixteen of 40 retailers surveyed in June 2010 told TDmonthly Kid Galaxy is their best-selling electronic line.
ToyDirectory Product ID#: 29636      (added 7/21/2010)
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Age Range: 5 and up
Gender: Boys And Girls
Category: Puzzles & Skill
General Toys



Small World Toys' USA Map is a bright, durable wooden puzzle featuring all 50 states. Each piece is shaped like its corresponding state and fits into the carefully shaped outline. In addition to the geography of the nation, pieces feature a state's major cities and industries on the front, with the capital listed underneath the piece.
― James Burdette, owner of LB Toys in Media, Pa., said in June 2010 that his store sells 35 USA Map Puzzles per month.
― Two of 40 retailers told TDmonthly in summer 2010 that their best-selling puzzle is the USA Map Puzzle.
ToyDirectory Product ID#: 29635      (added 7/21/2010)
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Age Range: 8 and up
Gender: Boys And Girls
Category: Puzzles & Skill
General Toys



A limited edition released for the Rubik's Cube's 2010 30th anniversary, this cube is an original-sized, fully functional Rubik's Cube made of wood. Five of the six sides are painted in different colors, while one is left natural. 
― “Rubik's Cubes. The wooden ones that just came out … were gone in a week,” said Shana Hack, owner of Moon Rabbit Toys in Santa Fe, N.M., when TDmonthly asked about her best-selling puzzles in summer 2010.
― Barbara Fineblum, owner of Barston's Child's Play in Baltimore, Md., said in June 2010 that she sells 68 Rubik's Cubes per month. Of 40 retailers, two said Rubik's Cubes are their top-selling puzzle.
ToyDirectory Product ID#: 29634      (added 7/21/2010)
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Age Range: 5 and up
Target Age Range: All Ages
Gender: Boys And Girls
Category: Puzzles & Skill
General Toys



Assembled to a finished size of 18” x 12”, this 100-piece puzzle is home to a host of silly, grinning monsters. The puzzle is printed with non-toxic, soy-based ink on 90-percent recycled board, and comes in a reusable storage tin illustrated with the featured image.
― “Mudpuppy is a strong brand for us,” Diana Nelson, owner of Kazoo & Company in Denver, Colo., told TDmonthly during a summer 2010 survey on best-selling puzzles.
― During a June 2010 survey of 40 retailers, two retailers said Mudpuppy is their top-selling puzzle brand.
ToyDirectory Product ID#: 29633      (added 7/21/2010)
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Age Range: 2 and up
Gender: Boys And Girls
Category: Puzzles & Skill
General Toys



A great beginner's puzzle in a 9” x 12” frame, Melissa & Doug's Safari Chunky Puzzle presents kids with eight whimsical African animals. Each thick wood piece fits neatly into its corresponding place on the panel and sticks up far enough for small fingers to easily grip and pull out. Each animal has its picture in full color underneath to keep matching easy, and the pieces are thick enough to stand up on their own for pretend play outside of the puzzle frame. 
― “Melissa & Doug [puzzles] sell two to three a day,” said Sandy Challinor, owner of Owl's Nest Toy Store in Southlake, Texas, in summer 2010.
― “[Melissa & Doug] is an excellent quality product,” said Diane Sartain, owner of Tutoring Toy in Salt Lake City, Utah, in June 2010.
― Ten percent of 40 retailers told TDmonthly during a summer 2010 survey that chunky puzzles from Melissa & Doug are their top-selling puzzles.
ToyDirectory Product ID#: 29632      (added 7/21/2010)
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Age Range: 6 and up
Gender: Boys And Girls
Category: Puzzles & Skill
General Toys



Measuring 48” x 18” when assembled, this expansive, 100-piece floor puzzle from Melissa & Doug features an illustrated cross-section of ocean life from the sea floor to the water's sunny surface. Fish, vegetation and bottom-dwelling creatures mingle in vivid colors. The extra-thick pieces are designed to be durable and easy to handle.
― “The Melissa & Doug Floor Puzzles. You can't go wrong with those,” said Genevieve Collonge, manager of The Wooden Horse in Los Gatos, Calif., of her top-selling puzzles in June 2010.
― “[Our top seller] has been the floor puzzles from Melissa & Doug. [It's] always done really well, and we keep a nice big selection,” said Jason Curtis, owner of Funtopia in Middletown, Calif., in summer 2010.
― Nine of 40 retailers told TDmonthly in summer 2010 that Melissa & Doug Floor Puzzles are some of their best-selling puzzles.
ToyDirectory Product ID#: 29631      (added 7/21/2010)
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Age Range: 17 and up
Gender: Boys And Girls
Category: Puzzles & Skill
General Toys



Teenagers, adults and families can assemble this challenging 2,000-piece puzzle to a finished size of 38.5” x 29.5”. The picture is a richly colored montage of the world's great wonders, from ancient Stonehenge to the majestic Statue of Liberty. The photos are clustered around an image of the globe.
― “Ravensburger is my top brand,” said Terry Myers, owner of Kaleidoscope Toys in Round Rock, Texas, during a summer 2010 survey.
― “For the most part, our business is under 12, but we sell a surprising amount of the adult [Ravensburger] puzzles,” remarked John Naisbitt, owner of Thinker Things in Solana Beach, Calif., in June 2010.
― Nine of 40 retailers listed Ravensburger 1,000-piece puzzles as top-selling puzzles in summer 2010.
ToyDirectory Product ID#: 29630      (added 7/21/2010)
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Age Range: 4 and up
Gender: Boys And Girls
Category: Puzzles & Skill
General Toys



This durable, 35-piece puzzle measures 11.5” x 8.25” when complete. Assembled, it features a softly watercolored illustration of two happy little ones roleplaying a sword-fighting princess and a mighty dragon in a room full of toys and dress-up accessories.
― “We always do well with Ravensburger because of the quality,” said Diane Sartain, owner of Tutoring Toy in Salt Lake City, Utah, in June 2010.
― Sandy Jones, owner of The Learning Faire in Napa, Calif., said in summer 2010 that “anything less than 65 pieces” from Ravensburger makes up her best-selling puzzles.
― Fifteen of 40 retailers told TDmonthly in June 2010 that Ravensburger is their best-selling puzzle brand.
ToyDirectory Product ID#: 29629      (added 7/21/2010)
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Age Range: 3 and up
Launch Date: July 2010
Gender: Boys And Girls
Category: Plush
Books



Each box set includes a huggable, earth-friendly organic cotton animal stuffed with recycled soda bottles, along with a storybook featuring the 3" plush character. These sets are available in Little Polar Bear, Little Gorilla and Little Elephant versions.
ToyDirectory Product ID#: 29622      (added 7/20/2010)
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Age Range: 3 and up
Launch Date: July 2010
Gender: Boys And Girls
Category: Puzzles & Skill
Preschool



Packaged in a reusable tote box, these 35 oversized pieces are easy for little fingers to assemble. When all the pieces are put together, a dazzling underwater scene is uncovered.
ToyDirectory Product ID#: 29621      (added 7/20/2010)
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Age Range: 2 and up
Launch Date: July 2010
Gender: Girls
Category: Puzzles & Skill
Preschool



These four mini-jigsaws are each divided into four colorful pieces. This set features young princesses accessorized with crowns and wands.
ToyDirectory Product ID#: 29620      (added 7/20/2010)
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Age Range: 2 and up
Launch Date: July 2010
Gender: Boys
Category: Puzzles & Skill
Preschool



These four mini-jigsaws are each divided into four colorful pieces. This set features a train, plane, truck and boat.
ToyDirectory Product ID#: 29619      (added 7/20/2010)
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Age Range: 2 and up
Launch Date: July 2010
Gender: Boys And Girls
Category: Books
Preschool



The gentle concepts of this book aim to inspire children to love the natural world. Animals Everywhere is designed to teach children about animal habitats from snowy mountains to dusty deserts.
ToyDirectory Product ID#: 29618      (added 7/20/2010)
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Age Range: 2 and up
Launch Date: July 2010
Gender: Boys And Girls
Category: Books
Preschool



The gentle concepts of this book aim to inspire children to love the natural world. Little Helpers shows kids that small actions taken each day can make a big difference in helping the Earth.
Awards:  2010 Oppenheim Toy Portfolio Gold Seal.
ToyDirectory Product ID#: 29617      (added 7/20/2010)
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Age Range: 2 and up
Launch Date: July 2010
Gender: Boys And Girls
Category: Books
Preschool



Ten chunky books can be stacked or stored to turn even a few minutes into a learning lesson. Concepts include colors, shapes, rhymes, opposites and more. The book tower is available in Little Animal or Little Learning versions.
ToyDirectory Product ID#: 29616      (added 7/20/2010)
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Age Range: 6 and up
Target Age Range: 6 to 13
Launch Date: July 2010
Gender: Boys And Girls
Category: Plush
Interactive



Webkinz Zumbuddies Plush have big smiles and fun personalities. Kids can unlock a virtual Zum to play with, then receive a Zum room for each five Zumbuddies collected. All Zumbuddies receive "Zummie" tokens to use in the online Z Shop.
ToyDirectory Product ID#: 29615      (added 7/20/2010)
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Age Range: 6 and up
Target Age Range: 6 to 13
Launch Date: July 2010
Gender: Girls
Category: Plush
Interactive



Webkinz Zumbuddies Plush have big smiles and fun personalities. Kids can unlock a virtual Zum to play with, then receive a Zum room for each five Zumbuddies collected. All Zumbuddies receive "Zummie" tokens to use in the online Z Shop.
ToyDirectory Product ID#: 29614      (added 7/20/2010)
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Age Range: 6 and up
Target Age Range: 6 to 8
Gender: Girls
Category: Dolls



Moxie Teenz are articulated dolls with interchangeable wigs, realistic glass eyes and stylish fashions and accessories. Melrose has long blonde hair and wears a navy military jacket over a white top and acid-wash jeans. Her outfit is accessorized with a silver hat, belt and handbag, a ring, earrings and black boots.
ToyDirectory Product ID#: 29613      (added 7/20/2010)
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Age Range: 6 and up
Target Age Range: 6 to 8
Gender: Girls
Category: Dolls



Moxie Teenz are articulated dolls with interchangeable wigs, realistic glass eyes and stylish fashions and accessories. Tristen has long, dark straight hair and wears a black-and-gray top and red shorts. Her outfit is accessorized with a gray vest, hat and socks, black high-heeled booties, red lace tights, bracelets, earrings and a pink-and-black tote bag.
ToyDirectory Product ID#: 29612      (added 7/20/2010)
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Age Range: 6 to 12
Target Age Range: 6 to 12
SKU or Item #: 1015878
Gender: Boys And Girls
Category: Water Activities
Inflatable Toys
Outdoor Fun



Slip, slide and splash the days away with the Aviva Cosmic slide. Set up is simple: inflate and connect a hose to the Water Jet for sliding fun. Recommended ages 6-12. Recommended water depth: 5'.
ToyDirectory Product ID#: 29611      (added 7/20/2010)
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Age Range: 6 to 12
Target Age Range: 6 to 12
SKU or Item #: 1015867
Gender: Boys And Girls
Category: Water Activities
Inflatable Toys
Outdoor Fun



Inflatable paddle boat allows the kids to navigate the waters onboard the challenger pedal boat. This single child inflatable boat operates easily in the pool or lake by simply pedaling and leaning left or right to steer. Recommended for ages 6-12.
ToyDirectory Product ID#: 29610      (added 7/20/2010)
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Age Range: 9 and up
SKU or Item #: 1018554
Gender: Boys And Girls
Category: Water Activities
Inflatable Toys
Outdoor Fun



This double lounger features a cool mesh lining that allows you to float comfortably in the water without completely submerging, relaxing head-rest pillows, and a center compartment for easy storage of beverages, magazines or sunglasses. Recommended for ages 9 and up. Recommended minimum water depth: 5'.
ToyDirectory Product ID#: 29609      (added 7/20/2010)
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Age Range: 4 and up
SKU or Item #: 1016104
Gender: Boys And Girls
Category: Water Activities
Inflatable Toys
Outdoor Fun



Play in the water or in the backyard with the Aviva Rocket Toss Inflatable Dart Game. The complete set of 6 inflatable darts in 2 contrasting colors has no sharp points so the whole family can play. Throw the darts at the inflatable dartboard and rack up the points to become the winner. Can be used on land or in the water. Recommended for ages 4 and up.
ToyDirectory Product ID#: 29608      (added 7/20/2010)
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Age Range: 4 and up
Target Age Range: 4 to 8
Gender: Girls
Category: Dolls



Lexa, Sasha, Sophina and Avery dolls come wearing outfits that show off their individuality. Avery has long curly blonde hair and wears a pink-and-blue tiered dress over a white short-sleeved top. She comes accessorized with white knee-high socks, pink mary-janes and a cute toy monkey that matches her outfit.
ToyDirectory Product ID#: 29606      (added 7/20/2010)
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Age Range: 4 and up
Target Age Range: 4 to 8
Specialty: No
Gender: Girls
Category: Dolls



Lexa, Sasha, Sophina and Avery dolls come wearing outfits that show off their individuality. Lexa has long dark wavy hair and wears a pink tiered dress tied at the waist with a blue ribbon. Pink and white striped knee-high socks complete her look.
ToyDirectory Product ID#: 29605      (added 7/20/2010)
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