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MSRP: $59.99
Age Range: All Ages
Launch Date: October 2008
Gender: Boys And Girls
Category: Video Games



As Sony proudly proclaims: “If you can think of it, you can create it; if you can create it, you can share it; if you can share it, you can play it — and watch our colorful LittleBigPlanet grow and diversify!” Players can run their characters through 50 levels created by Sony, and can also create their own levels and customize the main character. A unique online feature allows players to share their creations with others in this award-winning game for the PlayStation 3. Launch date: October 2008.
ToyDirectory Product ID#: 22625      (added 2/27/2009)

MSRP: $59.99
Age Range: 17 and up
Launch Date: February 2009
Gender: Boys
Category: Video Games



When a game states that it is playable by up to 32 players, you know it's going to be big. This game continues the story of interplanetary conflict fought in the trenches by well-armed troops. For much of the game, your character fights alongside other troops controlled by the computer. In several multiplayer modes, battle alongside — or against — your friends in various missions. This first person shooter is available on the PlayStation 3. Launch date:  Feb. 27, 2009.
ToyDirectory Product ID#: 22622      (added 2/27/2009)

MSRP: $499.00
Age Range: 6 and up
Launch Date: November 2006
Gender: Boys And Girls
Category: Electronics
Video Games



PlayStation 3 is a seventh-generation video game console. The console has a powerful 3.2 GHz Cell Broadband Engine with 1 PPE and 7 SPEs. Users can buy games such as the popular "Resistance: Fall of Man" and can also use the PlayStation Network to play interactive games with others. The console supports BD-ROM, DVD-ROM, CD-ROM and Super Audio CD technology. Most PlayStation and PlayStation 2 games also can be played on this new console. Launch Date: November 17, 2006.
ToyDirectory Product ID#: 10831      (added 12/28/2006)

MSRP: $349.95
Category: Electronics



This pocket-size communicator uses WiFi (802.11b) so kidults of all ages can instant message via Yahoo! Messenger, Google or Skype; make Skype Internet voice calls, play MP3s ATRACs or WMAs, or browse the web. Mylo (“my life online”) has 1 GB internal memory, plus a Memory Stick Duo slot, and features a slide-out QWERTY keyboard for fast, easy typing. There’s no monthly service fee. Ha Thai at Ruder Finn, representing Sony Electronics, said the Mylo is targeted to “college-age [individuals] and other young techno-socials looking for a fun way to stay connected.” Its uniqueness comes through its status as a WiFi device with numerous functions.
ToyDirectory Product ID#: 9595      (added 10/4/2006)

MSRP: $49.99
Age Range: 6 and up
Gender: Boys And Girls
Category: Interactive



Played with the Playstation 2 gaming system this game includes a USB camera that records and transfers the player’s image onscreen. One to four players can ride a hoverboard using their body instead of a gamestick to balance and move the board.
ToyDirectory Product ID#: 7020      (added 2/27/2006)

MSRP: $2000.00
Gender: Boys And Girls
Category: Robotics



Sony's latest AIBO(r) Entertainment Robot, model ERS-7M3-- bundled with the new AIBO MIND 3 software helps the four-legged companion perform an array of new tricks. The software enhancement package enables AIBO to say more than 1,000 English words to communicate with its owner, in addition to recognizing many Spanish words and phrases for the first time. It now also has the ability for short term memory mapping and news reads through a version of web syndication called RSS (Really Simple Syndication) feeds.
ToyDirectory Product ID#: 6341      (added 1/5/2006)
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