Shopping Cart Covers help keep baby’s Germ-Free. Our Unique Elmo and Cookie Monster designs, make riding in the shopping cart fun. A "Must-Have" for all New Parents. Features sewn-in pockets for drinks and toy loop to attach their favorite toys. Thick padding makes riding in the ELMO Shopping Cart Cover comfortable and FUN. Great for Restaurant High Chairs too. Machine Washable. Sesame Street is the Most Well-Known Children's Program (81% Aided Program Awareness). Launch date: February 2012.

gunapod is the only wearable blanket with WONDERZiP, setting the standard in baby care and comfort. Think easier, cozier, softer - better. It’s the only sleeping solution that uses our innovative WONDERZiP – 4 all-around zip pulls for simple changing, temperature control and maximized comfort while providing a safer sleep for babies. Perfect for the crib, stroller and car. Launch date: February 2011.
Awards: 2011 Dr Toy Best New Product; 2011 WTS 5 Star; 2012 Cribsie Finalist; 2102 Red Tricycle Finalist
— As of 10/01/2012 this product had 4.3 out of 5 stars from 9 reviews on Amazon.com. Pros: Material is soft; can be strategically zipped and upzipped for temperature control. Cons: Snap buttons are a little small, which makes it difficult to snap them together.

The Banz hearing protectors effectively attenuate harmful loud noises without shutting out other ambient sounds. The earmuffs are easy to wear, with a low profile and no protruding parts that can catch on things. The wide, foam-filled cushions ensure that the set doesn't squeeze uncomfortably, and there is plenty of space for the ears inside the shells. Banz earmuffs have a comfy leather cover over the headband to ensure all over comfort. The weight is also important to comfort; each ear muff weighs just 190 grams. Launch date: February 2012.

Hold-On Handles is the new, fun and stylish tool to help moms teach young children to stay within arm’s reach in the mall, at the amusement park, or while running errands around town.  Moms share many things, including the stress of their children wandering off. And with all the juggling that mothers have to do, especially if they have multiple children close in age, ensuring that the kids are always safely within arm’s reach and out of danger when out and about is a priority. That’s why we created Hold-On Handles the first stroller accessory and walking rope designed for up to three children ages 18 months and older.  With a quick click of the unique, oversized carabiner, it can transform from stroller accessory to a reinvented walking rope that can be worn comfortably on a parent’s wrist, bag, or through a belt loop. Children befriend the whimsical, colorful handles, freeing up mom or dad’s hands to push the stroller, hold the bags, or open doors. Unlike with restraining and embarrassing harnesses or “leashes,” parents can teach their children to stay “in line” and “hold on” while allowing them their physical liberty.  With Hold-On Handles, moms will feel more confident, and their children can be safer, more active, and happily independent – a far better option, we believe, than a leash or harness. Launch date: September 2010.
Awards: 2011 Top Choice of the Year Award, Creative Child 2011 Four-Star Certified, WTS Toy Review 2011 Cribsie Award Finalist

Using the 3-stage learn-to-swim SWIMTRAINER "Classic" children develop the perfect swimming style. In accordance with the company motto "it's safe to have fun," from the age of 3 months children can safely enjoy independence and have lots of fun while learning how to swim. Specially designed swimming aids are introduced according to the child's age and learning ability (red, orange, yellow). The SWIMTRAINER "Classic" comes in three different sizes. Red, for ages 3 months-4 years, is used for early habituation with the water and for learning the correct leg movements; orange, for ages 2-6, focuses on encouraging proper leg and arm movement; yellow, for ages 4-8, provides a methodical progression towards swimming with no swimming aids.  These training techniques are applied for the child to achieve a perfect swimming style. SWIMTRAINER "Classic" offers children: Ideal swimming position in the water, Fast and easy to put on with clip fastener, Inflatable pads to prevent slipping through, Adjustable safety belt to prevent tipping forwards.

PRIMO’s VOICE ACTIVATED NIGHT LIGHT WITH MUSIC offers an cuddly bear design with the innovative use of modern sound activation technology with the practicality of a night light. Offers 3 timing options for the lights and music, 2 lighting options and 4 sound options. Trendy parents can choose to have their own recorded voice calm and soothe their child back to sleep via an iPod or CD that is activated when the baby cries – or they can choose a soothing heartbeat, rainforest or programmed music sound to calm the baby. Battery power makes it portable – even a toddler can take it with them to light their path.

The Baby K'tan Baby Carrier is a uniquely designed soft cotton carrier. It can be worn in all the same positions as a wrap, without the hassle of wrapping. The Baby K'tan Carrier's ergonomic and stylish design allows the carrier to be worn in multiple positions, all without any complicated wrapping or buckling. It is a cross between a sling and a structured front baby carrier, offering the positions and benefits of both. Launch date: 2007.

This helmet cover features an edgy skull design. Stretchy fabric can fit over most helmets. Launch date: 2012.

The new “Special CARES” has an additional 10 inches of webbing added to the straps so it can accommodate a flyer up to 6 ft. tall. The harness-type device works like the flight attendant and pilot restraints by safely securing and supporting the upper body, instead of relying solely on the lap belt. Special CARES is exactly like the original device, only with longer straps to accommodate taller travelers. The Special CARES aims to make flying a more viable travel option for those with special needs. Sometimes extra gear, braces, or special seats don’t fit onto an airplane seat. When that happens, passengers are forced to check those items until the end of the flight. Flying with a lap belt as the only restraint simply isn’t an option in most cases, so air travel isn’t an option, either. Special CARES provides much needed upper body support throughout the flight.

Gary Gouda is cheese hunting again and no piece is safe. But with every piece of cheese the risk of becoming stuck in the mouse holes increases. Only the one who can remember the sizes of the different holes and doesn't get caught by quick pet cat Kiki will reach the target. Who can help Gary memorize the best way and collect the most pieces of cheese? A light-fingered memory game for 2-4 players.

Mommy I'm Here electronic child locators are the fun, easy to use, reliable and stylish way to find a wandering child. Simply press the button to locate a toddler; it's like a wireless leash for kids. Launch date: January 2005.

The BabyComfyNose Nasal Aspirator uses parents' own suction to hygienically, safely and quickly remove nasal mucus. Lightly-wadded tissues inside the aspirator are used as a super-absorbent filter. The design of the aspirator protects parents from contact with mucus and germs.
 — As of 10/06/2011 this product had 4.5 out of 5 stars on Amazon.com.

Lil' Iguana Feelings Calendar features master copies of a calendar in Spanish and English with 9 wooden and rubber stamps depicting different childhood feelings. The calendar "has been used by schools and child care facilites with tremendous results of understanding how children are actually feeling inside. Has been credited for saving young children from abuse," Jim Tomaszewski,  executive director of Lil' Iguana's Children's Safety Foundation, told TDmonthly. Launch date: 2010.

Accident statistics confirm that an unborn child can be harmed in a collision when the seat belt is positioned incorrectly over the mother’s abdomen. The Bump Belt from Dreambaby helps protect an unborn baby by positioning the lap seat belt below the baby bump to reduce pressure on the uterus. The Bump Belt features a soft, comfortable fabric cover, can be used in any seat in the car, and is effective without affecting the structural integrity of the seat belt. "The Bump Belt consists of a cushion pad that attaches to the car seat on to which the pregnant mother sits, to the front are a pair of velcro fittings - it is these that secure the lap section of the adult 3 point seat belt in a low position across the hips away from the growing infant," Tracey Rosen, a rep for Dreambaby, told TDmonthly. Launch date: 2011.

For infants ages 3 months and up. Thick, massaging bristles are perfect for sore teething gums. “A-peel-ing” handles are easy for little hands to hold, or for a parent to loop a binki strap through. Dishwasher and Freezer Safe. Made from highest quality medical grade silicone. Teething and brushing can be fun!
Awards: 2010 National Parenting Center Seal of Approval.

These helmets encourage kids to be safe while still expressing their individuality in a fun way. The helmets feature Molded Exotuff™ 3D helmet design; aerodynamic cooling vents, shock absorbing EPS inner shell, and adjustable straps.

Sunny SleeveZ are light-as-a-feather, 50+UPF fabric sun protection sleeves. They block 98% of UVA & UVB rays. No mess. No missed spots. No Fuss. Kids can wear Sunny Sleevez with a regular short sleeve & get instant, chemical-free sun block that never has to be reapplied. Slip them on in the sun, Slide them off when you're done. They provide sun protection "that never needs to be reapplied and won't get in babies eyes and mouths," Dashiel St. Damien, founder of Sunny SleeveZ, told TDmonthly. Available in 7 sizes (baby-adult), with a wide range of colors & designs, including 3D.

Babies' skin is very sensitive to the effects of the sun and most built-in stroller canopies simply don't offer enough protection. ShadyBaby creates a stylish line of parasols that provide UPF 50+ protection. Universal clamp attaches to most strollers and joggers. "Our fun colors and custom prints add a touch of style to your stroller," Brian Winterling, owner of ShadyBaby, told TDmonthly.
Awards: 2010 Parent-Tested, Parent-Approved

Helmtops are soft helmet decorations to style bike, skate, ski and snowboard helmets. Helmtops come in playful designs that let children and adults personalize their helmet. "Helmtops encourage children to get active in a safe way," Gregg Mastoras, owner of Helmtops, told TDmonthly.
Awards: 2010 - Creative Child Magazine, Seal of Excellence. Launch Date: February 2011 at Toy Fair

This handheld device uses x-ray flourescence technology features software that is simple to navigate and offers real-time results on its touchscreen PDA. When the user gets back to the laboratory, those results can easily be transferred to a desktop computer for long-term storage, analysis and report generation. The initial application that this system was developed for is hazardous substance analysis and it exceeds the requirements of RoHS and CPSIA regulations with detection limits down to ten parts-per-million (ppm).

Universal travel accessory for any seat, with non-slip dots.  Crumb catcher included.  2 adjustable pockets with a divider inside.  Washable and water resistant.  Kiddie Kangaroo Seat Protector with Adjustable Pockets is the perfect accessory for all your childs seats including infant carriers, car seats, booster seats, strollers, jogging strollers, sit n stands, bike carriers and so much more. This protects your childs seat from spills and accidents and allows them to store items within easy reach at the same time. Its adjustable pockets fit any seat. This is washable or the spills can be just wiped off. Its pockets have a foldable divider to fit cups, bottles, toys, diapers, wipes, books and so much more.

Turn your infant car seat carrier into a hands free rocker with the redmon `rock on`! This is a small, portable platform that gently rocks your baby without taking up the space of a full size rocker. 300 hours on one set of D cell batteries.  Makes your car seat carrier more stable while it rocks.

Sound and movement monitor with a sensor located under the baby's mattress.  Within 15 seconds, you will have a prealarm indicating no movement in the crib.

Spiffies wipes, which contain the natural cavity-fighting ingredient xylitol, have been found to significantly reduce the development of cavities in kids. The individually-packaged wipes come in child-friendly flavors, so kids actually enjoy using them.
Awards: 2010 National Parenting Center Products for Babies award

Toy Bungee is designed to keep toys, cups, pacifiers and other objects from being thrown or dropped to the floor via its strap harness. The button design of the Toy Bungee has been carefully crafted to outsmart the most intelligent toddlers. Parents can enjoy peace of mind knowing that baby or toddler can throw or drop as much as they like, and the object won’t hit the dirty floor.