The set features a heart locket necklace on a silver ball chain and a matching rubber bracelet that features raised rubber icons and designs.

The set features a heart locket necklace on a silver ball chain and a matching rubber bracelet that features raised rubber icons and designs.

The set features a heart locket necklace on a silver ball chain and a matching rubber bracelet that features raised rubber icons and designs.

Simply insert a child’s photo into the book to make him Spider-Man. Launch date: June 2007.

Simply insert a child’s photo into the book to make him or her part of the exciting superhero action as ten different Marvel heroes. Launch date: June 2008.

The pumpkin-inspired coach plays the classic Cinderella tune “Bippity Boppity Boo,” as well as fairy wand sound effects. It also features a retractable sheer canopy and a beautiful satin pillow and blanket. The carriage also comes with the baby doll care essentials, such as a play wipes container, play baby powder, a baby bottle, a spare diaper and an adorable diaper bag. The carriage accommodates dolls up to 16” in length. “This is not your typical baby doll stroller,” Carol Selva of Creative Designs International Ltd. told TDmonthly. “The Cinderella Carriage evokes all the fantasy and wonder of the classic Disney fairy tale and brings it alive for little mommies and their babies.” Launch date: August 2008.

The doll comes dressed in a Minnie Mouse outfit with the trademark red dress and white polka dots, a Minnie Ear headband and classic yellow socks. She also comes with a Pluto play rattle, a Minnie Sippy cup and play blocks. ““Little girls will love to play dress up along with their baby,” Carol Selva of Creative Designs International Ltd. told TDmonthly.

The doll wears a Disney Princess Nightie, a matching cap and matching slippers. She also comes with a cozy blankie, a Disney Princess sleeping mask, a baby bottle and a crown rattle. “Disney magic and a regal satin nightgown make this sleepy baby a royal mommy's dream come true!” Carol Selva of Creative Designs International Ltd. told TDmonthly.

The 15”, sweet-faced baby doll is dressed in a beautiful Disney Princess play outfit. The doll loves to eat and comes with a sippy cup, bowl, utensil, jar of play food and Princess cereal box. “All the magic of Disney Princess in a beautifully crafted baby-doll, and royal yet life-like feeding accessories,” Carol Selva of Creative Designs International Ltd. told TDmonthly. Launch date: August 2008.

The baby doll is dressed in a cute Winnie the Pooh outfit and comes with everything little mommies need to feed their baby doll at snack time, including a baby bottle, a jar of play food, utensils, a cracker box and three Pooh crackers. “This doll is unmistakably Disney, with its adorable Winnie the Pooh outfit,” Carol Selva of Creative Designs International Ltd. told TDmonthly. “Little girls can be [both] princesses and mommies!” Launch date: August 2008.

This live-action and animated DVD features Bob the Builder and custom footage of kids’ favorite places: houses and playgrounds under construction. Real dirt movers, construction workers and on-site building will fascinate parents and kids alike. A bonus episode of Fireman Sam – “Birthday Surprise” – is included. Launch date: August 26, 2008.

“There is not a competitor version in the marketplace,” Angela Palmieri of Genius Products Inc. told TDmonthly. Additionally, this game is the “first board game property from the multi-million dollar Halo franchise.” Launch date: August 5, 2008.

This game is designed for the Xbox, and is based on the Ticket to Ride board game. Launch date: June 2008.

The 3-3/4” plastic ornament is available in three varieties: Elmo sitting on presents, the Cookie Monster with the gingerbread train and Big Bird holding an elf.

The mix and match game features characters and icons from the “Charlie & Lola” show. “Every kid will enjoy playing matching with Lola!” Alauna Sallis, vice president of operations at Rix Products LLC, told TDmonthly. Launch date: 2008.

The board game has kids moving tokens of Charlie, Lola, Marv or Lotta around the board and collecting pink milk cards, while keeping a watchful eye on the pesky tigers that will attempt to drink up everyone’s pink milk. “The Pink Milk Game was created to be played within 15 minutes (the amount of time a pre-school age child would be able to tolerate) yet be enjoyable to parents and kids alike,” Alauna Sallis, vice president of operations at Rix Products LLC, told TDmonthly. Launch date: 2008.

The Guitar Hero Air Guitar Rocker uses patented technology consisting of guitar picks, a rockin' belt buckle and a portable, mini-amplifier. Users wave the guitar pick over the belt buckle sensor to determine the tempo of the song, which can be heard through the mini-amplifier. The product comes with a demo mode and an Air Cartridge that features ten signature guitar riffs, ranging in skill level from one to five, including epic hits. Launch date: May 6, 2008.
— Customers have expressed mixed feelings about Guitar Hero Air Guitar Rocker. While six out of six reviewers on Amazon.com raved about the toy's fun factors, others on Youtube.com and engadget.com felt the product was pushing its luck after the success of the original Guitar Hero. All agree, however, that the product works well and is for the most part durable. (9.15.08)

This poseable action figure stands almost 14” tall and features 25 points of articulation. He comes with a pop-out cape that dramatically extends into “gliding” position.
— Jarunee Chantraparnik, owner of Toys Unique in Potomac, Md., told TDmonthly in May 2008 that although Toys Unique carries “very few” action figures, “[we] carry Mattel’s Batman.”
— In May 2008, five of 55 retailers told TDmonthly that licensed action figures were selling very well in their stores.
— In May 2008, two retailers singled out Mattel as producing the best-selling action figures in their stores.

A special edition of the popular TV show featuring puzzles all based on the classic Disney/Pixar library. Spin the Mickey Mouse wheel, then ask for a letter to the puzzle. Categories include: Heroes and Heroines, Villains, Movie Titles, Song Titles and more. Collect Disney dollars for uncovering letters and solving the puzzles. Uncover “places” like “Under the Sea” and “magical things” like “Glass Slipper”. For 2 to 4 players.

The authentic, articulated battle action figure is modeled on a 3-3/4” scale. More than 25 different collectible heroes, villains and creatures are available in the Narnia action figures line. Launch date: Spring 2008.

Press the puppy’s ear and hear the puppy bark, pant and beg. Dalmation and Boxer versions are also available. “Officially licensed by Nintendo, Nintendogs Christmas Bean Bags are the only plush based directly on the ever-popular Nintendogs DS game,” Commonwealth Toy & Novelty Co. Product Manager Phillip-Michael Lee told TDmonthly. Launch date: October 2008.

The collectible tin features the Seattle Mariners logo and comes with tasty mints. “Quite simply, there is no competitor!” Daniel Kasberg of New World Management Inc., told TDmonthly. “We are the only ones with an official MLB license.” Launch date: April 1, 2008.

The collectible tin features the MLB logo and comes with tasty mints. “The great taste of the mints will make every kid love the product,” Daniel Kasberg of New World Management Inc., told TDmonthly. Launch date: April 1, 2008.

The colorful ape features articulated joints. Launch date: Spring 2008.

The figure comes with a special accessory and features 25 points of articulation, allowing kids to recreate the most dramatic finishing moves. Five other figures are available in the Deluxe Aggression assortment. Launch date: Spring 2008.