This rattle is the perfect size to fit baby’s small hand. This donut shaped rattle is in animal form and helps to develop baby’s grip. The animal’s head rattles and there are satin must-rub tags throughout. Comes in 4 different styles.

This PlayTivity Cuddle Pal is 11” tall and has feet, arms and ears that crinkle. His left foot rattles while his right foot squeaks. Squeeze his belly and hear his animal sound. Soft satin must-rub tags can be found throughout.  Comes in 4 different styles.

This sock monkey is fashioned in the classic style. Dark woolen body is offset by the white of the sock ankles (arms) and the red of the heel (mouth). The monkey wears a matching hat festooned with a bright red pom.

12" Elephant and mouse duet. They sing verses together and separately. Mouths move while singing the Irving Gordon song made famous by Nat King Cole, "Unforgettable." The elephant's baritone is offset by the mouse's sweet soprano.

This plush 11" stork flies on his blue plane with precious cargo. A jaunty blue cap and gingham bow in pale blue continue the baby boy nursery theme. Propeller spins and displays the light up message "Special Delivery!" while the Stork sings, “Hush Little Baby."

One 23" green Beanpod fits four Beandolls, including one pink Beandoll (named “MeiLin”), one red Beandoll (named “Bahiya”), one orange doll (named “Adora”) and one green doll (named “Oris”). The Beandolls are soft and cuddly and the Beanpod can be hung from a loop on its end. Each Beandoll represents a different cultural theme and has a special symbol on it (the meaning of which is explained on its tag). Also sold individually or in pods of two.

Miniature versions of the popular Wahoo toys from Marky Sparky, kids can write messages on these pthalate- and latex-free animals, affix postage directly, and mail them to someone special. No packaging is needed.

Roxie the Doxie, a new character line whose life inspires adventurous young girls to learn more about the world’s most interesting cities, features plush animals, stationery and room décor for girls. Roxie the Doxie takes tweens along for the ride as she travels the globe to meet new friends and explore the food, fun and fashions other cultures have to offer. The smart and inquisitive Roxie likes exploring, discovering, learning new things, trying new foods, sharing with her friends and journaling about all her adventures. She travels a lot because her parents are diplomats and take her all over the world. Roxie keeps in touch with her friends by sending them postcards and emails. Each product offering will highlight the different locations Roxie visits; the first being Paris (next stop, London). The “dream” plush with journal has an MSRP of $20. Plush is safe for ages three and up.

Each PetCakes animal features a "frosting" hat, comes nestled in its own cupcake wrapper and has its own whimsical backstory. At first look, children will see a delicious cupcake but will then be surprised by the pet they find snuggled inside. PetCakes are collectible and provide hours of open-ended imaginative play.

This soft plush monkey with super sweet face is perfect for hugging. "Features velcro hands," Valerie Henderson, administrative assistant at Lambs & Ivy, told TDmonthly.

Meet brother and sister Momo and Mimi. These cute plush monkeys come together with Momo holding little Mimi. "The monkeys feature brightly colored striped socks," Valerie Henderson, administrative assitant at Lambs & Ivy, told TDmonthly.

Meet Sock the Zebra. With his super soft plush and sweet face, anyone is sure to love cuddling with Socks. Launch date: 2011.

Meet Bubbles and Squirt, two adorable and fun fish from under the sea. These sweet fish come together as a set with their brightly colored embroidery and super soft plush fabric. Launch date: 2011.

Each member of the Piggy Wiggies family comes with a name and a lovable little story. Each Piggy is a hand-crafted plush made from socks. There are also mini Piggy Wiggies. Launch date: February 2011.

Shake, rattle and hold...these Silly Buddies now all come as pacifier holders and a rattle has been added to each. Machine wash and tumble dry. Size: 10"

Blossom is a soft, pink velour bunny. Her extra long arms make it easy to tie her on the side of a crib or atop the perfect baby gift. Machine wash and tumble dry. Size: 10"

Plush floppy eared bunny has snuggly soft pink velour blanket, lined and edged in silky satin. Embroidered message reads, "Best Friends Indeed." Washes beautifully, machine wash and tumble dry. Size: 16"

Plush bunny with soft blue velour blanket lined and edged in silky satin. Blanket is open in the back for easier snuggling. "Best Friends Indeed" embroidery. Machine wash & tumble dry. Size: 16"

A Poofin is a large pillow-like Star that holds a collection of soft picture charms that represent all the great things in a kid's life and what they like about themselves. "Kids can make it one-of-a-kind by filling it with as many as 50 small, soft charms of their choosing. As kids build their charm collection, they get an understanding of just how awesome they are. Poofin is a plush collectible toy with soul that bridges the inner and outer dimensions of a child. As we like to say: What you put inside is what’s inside you. Poofin allows a child to share their stories with friends and family through the sharing of their personal charm collection," Ann Bowar, principal of Poofin, told TDmonthly. Launch date: February 2011.

Easily take playtime to bedtime with Mimicking Monkey. Mimicking Monkey’s unique dual track voiceover option allows parents to record personal messages along with each sound to personalize their child’s play, relax or bedtime environment. Familiar voices and soothing sounds can help children achieve a more peaceful, deeper sleep. Caregivers can record a soothing message to their child to help ease separation anxiety. Mimicking Monkey features include: Plays three unique sounds - Monkey fun, angel falls, lullaby; Records voices over all sound options; 30 minute sleep timer; Velcro hands for securing to cribs and strollers; 2 AA batteries included; Illustrated storybook and adoption certificate.
— As of 05/27/2011 this product had 3.3 out of 5 stars from 3 reviews on Amazon.com. Pros: Cute; users liked the recording features; on an automatic timer so it doesn't stay on all night. Cons: one user said the monkey excessively shed its fur.

Plump and cute, this baby's toy is huggable and extremely soft. It has the "Fuzzle Flare" and the baby cuteness...made of the softest, designer fabrics. 10" long.

The classic, beautiful, silky soft, stately cat. Looks like a real cat with exceptional details and distinctive expression. 16" tall.

New styles of the very popular "Fuzzles!" They come in 16" and 11" and in many animal styles. Girls love their zany colors and fashion-forward fabrics. Girls love to collect them, trade them, bond with them and just carry them everywhere.

A new style of Sassy Pet Saks, one of four styles with a removeable soft doll. Both the doll and the sak are dressed in shiny, glittery, ruffled satins, silks, and jewels. There are two fairies and two princesses. Dolls are 7" tall. Saks are 7" wide.

These little imps are creepy and cuddly. They measure 8inches tall and are stuffed with mischief. The first assortment includes two of Living Dead Dolls’ most popular characters, Sadie and Eggzorcist. Sadie sports her signature black dress, while Eggzorcist features her fluffy bunny costume and noose. As both stare at you with their unblinking eyes, you can’t help but wonder what terrifying plans they have in store for when the lights go out. Launch date: June 2011.