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Category: Preschool


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The LEGO Magical Transparent Box (11040) is designed for children ages 5 and up, featuring translucent bricks, eye and mouth pieces, and hanger elements for display. The set includes parts to build 12 different models such as a heart, ghost, mermaid, star, unicorn, spaceship, cloud, shooting star, bird, narwhal, ice cream, and flower, while also encouraging freeform creativity. Four hanging-brick pieces allow kids to showcase their builds as room decorations. The unicorn model measures over 3 inches (8 cm) wide, the mermaid stands over 3 inches (8 cm) tall, and the ghost is over 2.5 inches (6 cm) tall. This versatile set supports skill development through open-ended building play. Suitable as a gift for various occasions, it offers a mix of structured and imaginative construction possibilities.
ToyDirectory Product ID#: 38056      (added 6/4/2025)
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The Guess Who? Disney Princess edition is a two-player game where children ask yes-or-no questions to identify a mystery character. It includes two double-sided character sheets featuring Disney Princesses and their sidekicks, offering two distinct sets of characters to guess. The game features an easy-to-load frame for quick setup and a foldable case for compact storage, making it suitable for travel. Designed for family play, this version maintains the classic Guess Who? gameplay while incorporating Disney-themed characters. The game is suitable as a gift for children during holidays or birthdays.
ToyDirectory Product ID#: 37873      (added 6/4/2025)
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This LEGO preschool learning toy features a creative beach and travel suitcase playset with 3 rebuildable models for creating different scenes. The set includes 2 minidolls, a dog, and a dolphin. Kids can construct a beach scene with a seaplane (over 4 in./11 cm long), relaxation area, and beach café, then rebuild it into a new scene featuring a speedboat, outdoor seating, and a pizza shop. The suitcase organizer case comes with a sticker sheet for customization and stores all pieces neatly for travel. The playset includes beach-themed accessories like a surfboard, radio, pizza, sunscreen, and ice cream. Designed for children ages 5 and up, this 2-in-1 building kit works well as a birthday or holiday gift for kids who enjoy pretend-play sets.
ToyDirectory Product ID#: 38028      (added 6/4/2025)
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This 12-inch (30 cm) interactive Peppa Pig doll engages children with multiple play modes activated by her removable yellow boots. When wearing the boots, she enters Muddy Puddles Mode, playing themed sound effects, phrases, the Muddy Puddles song, and a musical statues game. Without boots, Party Mode activates party sounds, the Peppa Pig theme song, and a follow-along game. The doll features over 55 English phrases, songs, and sound effects triggered by the dress button. She also responds to environmental sounds like clapping or talking, though she doesn't connect to the internet or follow voice commands. Dressed in a sparkly party dress with included wellies, this toy comes with batteries installed. Designed for Peppa Pig fans ages 3+, it offers show-inspired play experiences.
ToyDirectory Product ID#: 38004      (added 6/4/2025)
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**ON THE ROAD WITH PEPPA** This Peppa Pig playset invites children to join Peppa on a camping adventure. The 2-in-1 camper can be rolled on its wheels when closed or towed by Peppa’s Family Red Car (sold separately). When opened, it reveals multiple play areas, including an awning for shade, a kitchen space, and bunk beds for nighttime setup. The set includes three figures—Peppa, George, and their friend Birgit Bear—along with six themed accessories: a table, two chairs, two scooters, and a grill. Designed for children ages 3 and up, this playset encourages imaginative play for fans of the show.
ToyDirectory Product ID#: 38003      (added 6/4/2025)
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Zingo is a beginner-level game designed for pre-readers and early readers aged 4 and up. It helps develop language and matching skills through fast-paced, engaging play, making it suitable for both classroom and home use. The game includes an updated version of the classic Zingo set, featuring an additional card to accommodate up to 7 players. A distinctive Zinger device adds interactive fun for all ages. The package comes with clear, easy-to-follow instructions, allowing players to start immediately.
ToyDirectory Product ID#: 37872      (added 6/4/2025)
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Pros:

  • Interactive Play: The doll comes with a real working toy blender, allowing children to mix pretend food and feed the doll, enhancing imaginative play.

  • Realistic Functions: After feeding, the doll drinks from a bottle and wets or "poops" in its diaper, providing a lifelike caregiving experience.

  • Accessories Included: The set includes a removable outfit, comb, blender, spoon, bottle, two diapers, and two packets of doll food, offering a comprehensive play experience. 

Cons:

  • Ongoing Supply Costs: The included doll food and diapers are consumable, requiring additional purchases for continued play, which may be inconvenient for some parents.

  • Potential Messiness: Feeding the doll and changing its diaper can be messy, necessitating supervision and cleanup after playtime.

  • Limited Sound Features: The doll does not produce sounds, which might be a drawback for children seeking auditory interaction.

  • Blender Operation: While the toy blender is functional, it may require assistance from an adult to operate, especially for younger children.

  • Durability Concerns: Some users have reported issues with the doll's feeding mechanism over time, potentially affecting its long-term functionality.

ToyDirectory Product ID#: 37579      (added 12/19/2024)
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Pros:

  • High-Quality Material: Squishmallows are renowned for their ultra-soft, marshmallow-like texture, making them exceptionally cuddly and huggable

  • Element of Surprise: The mystery pack offers an exciting unboxing experience, as the specific characters included are unknown until opened, adding to the fun for collectors and gift recipients

  • Collectibility: With a wide range of characters and designs, these packs appeal to both children and adult collectors looking to expand their Squishmallows collection

  • Positive Customer Feedback: The product holds a 4.7 out of 5-star rating on Amazon, based on over 8,000 reviews, indicating high customer satisfaction.

Cons:

  • Lack of Character Selection: The random assortment means buyers cannot choose specific characters, which may result in receiving duplicates or less desired designs, particularly for those with existing collections

  • Potential for Duplicates: Customers purchasing multiple packs may encounter duplicate characters, which can be disappointing for collectors seeking variety

  • Packaging Concerns: Some customers have reported that the plush toys arrive compressed in plastic packaging, which may require time to regain their intended shape and fluffiness

ToyDirectory Product ID#: 37571      (added 12/17/2024)
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Pros:

  • Interactive Features: The toy offers two engaging play modes. Pressing the right foot plays cheerful songs like the 'ABC song,' while pressing the left foot initiates a peek-a-boo game with flapping ears.

     

  • Soft and Safe Design: Crafted from premium, ultra-soft materials, it's suitable for newborns and toddlers. The plush is surface-washable, ensuring easy maintenance.

     

  • Adjustable Volume: Equipped with separate volume buttons, parents can control the sound level to suit different environments.

     

  • Ready to Use: The toy comes with batteries included, allowing for immediate playtime upon purchase.

     

Cons:

  • Battery Consumption: Some users have noted that the toy may require frequent battery replacements with regular use.

  • Limited Song Selection: The toy plays a few preset songs, which might become repetitive over time.

  • Potential Durability Concerns: While many find it well-made, a few users have reported issues with the mechanical components, such as the ears malfunctioning after extended use.

  • Price Point: Priced at $44.95, some may find it on the higher end compared to similar toys.

ToyDirectory Product ID#: 37568      (added 12/17/2024)
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Pros:

  • Encourages Cooperative Play: Players work together to help all the owls return to their nest before sunrise, fostering teamwork and shared decision-making.

  • Educational Value: The game aids in developing color recognition, strategic thinking, and turn-taking skills.

  • Adjustable Difficulty: With two levels of play, it accommodates varying age groups and skill levels, allowing the game to grow with your child.

  • Positive Reviews: The game holds a 4.8 out of 5-star rating on Amazon, based on 3,931 reviews, indicating high customer satisfaction.

  • Non-Competitive Environment: As a cooperative game, it reduces stress and competition, promoting a sense of community among players.

Cons:

  • Limited Player Count: Designed for 2 to 4 players, which may not be suitable for larger groups or parties.

  • Replayability Concerns: Some users might find that the game becomes repetitive after multiple plays, potentially reducing long-term engagement.

  • Simplistic Gameplay: While ideal for younger children, older kids or adults might find the game less challenging or engaging.

ToyDirectory Product ID#: 37567      (added 12/17/2024)
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Pros:

  • Safe and Durable: Crafted from ASTM-certified, kid-friendly polyester, this tunnel ensures safety and longevity, allowing children to play freely.

  • Stimulates Development: Encourages physical activity, motor skill development, and imaginative play, aiding in the growth of essential skills.

  • Portable and Easy to Store: Features a collapsible design with a steel-spring frame for quick setup and compact storage, making it convenient for both indoor and outdoor use.

Cons:

  • Limited Supervision: The mesh panels may not provide full visibility for parents, potentially making it challenging to monitor children during play

  • Size Constraints: Some users have noted that the tunnel may be too small for older children or adults to join in play.


ToyDirectory Product ID#: 37554      (added 12/10/2024)
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Six double-sided, interactive pages feature animals from 12 categories such as the forest, the ocean and the shore
  • Explore three play modes that teach about animal names, animal sounds and fun facts
  • This fully bilingual book lets kids learn about animals and sing songs in English and Spanish
  • Fun facts about animals provide an early introduction to science concepts
  • Intended for ages 18+ months; requires 2 AA batteries
  • ToyDirectory Product ID#: 37508      (added 10/22/2020)
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    Better grab a latte to go, that report is due this morning and there’s a call with the dog across the street after naptime. With the Fisher-Price® My Home Office set, your preschooler is the boss of their own workstation at home, the local coffee shop, or the moon. This 8-piece pretend play set includes a pretend laptop, 4 fabric apps to attach to the computer screen, a wood smartphone and headset for all those important business calls, and a to-go cup for kids to sip their favorite beverage. Urgent call from the cat: the busy business requires immediate attention.

    Preschoolers ages 3 years and up can work from home or anywhere with this 8-piece pretend office play set
    Pretend laptop and 4 fabric apps that attach to computer screen to work on different projects
    Wooden smartphone and headset lets kids take all their important business calls
    Break time! To-go cup lets kids sip their favorite beverage
    Play set comes in gift-ready package that’s great for storage, too
    SKU #: GMN43

    ToyDirectory Product ID#: 37502      (added 8/17/2020)
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    Jazwares and Treasure Studio, Inc., the creators of YouTube series CoComelon had signed an agreement for Jazwares to manufacture toys inspired by the  video series, CoComelon, launched in 2006 on YOUTUBE.

     “Our primary goal with ‘CoComelon’ has always been to engage families with entertaining and educational content that makes universally-relatable preschool moments fun,” said Jay Jeon, founder and chief executive officer, Treasure Studio. “We’re excited about partnering with Jazwares to extend the benefits of our videos beyond the screen for the very first time and give young children great new ways to experience the stories and familiar characters from one of their favorite YouTube channels.”   

    The initial “CoComelon” line from Jazwares will include categories including plush, bath play, vehicles, figurines and role play. The toys will feature characters and items familiar to fans. 

     

     


    ToyDirectory Product ID#: 37497      (added 8/17/2020)
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    The “Team Rainbow Rangers” multipack (MSRP: $24.99, ages 3+) features characters—Rosie Redd, Mandarin Orange, Anna Banana, Pepper Mintz, Bonnie Blueberry, Indigo Allfruit, Lavender LaViolette and Floof—from the popular Rainbow Rangers series, currently, 2020, airing on Nick Jr. in the U.S., Nickelodeon Latin America, China’s CCTV and other key territories around the world.  Eachcharacter represents a superpower, including super strength, music power, animal whisperer, invisibility, super vision, super speed, micro-power!  



    In addition to Mattel, current manufacturing partners producing product for mass retail and online for Rainbow Rangers include Distribution Solutions (DVDs), Bentex (apparel), MacMillan Publishing (books), Dynacraft (bicycles), Centric Brands (sleepwear), Handcraft (underwear), and Disguise (costumes and accessories).

    www.gnusbrands.com

    Related Video:

    ToyDirectory Product ID#: 37484      (added 8/4/2020)
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    Specialty: Yes (as of 2016)
    Gender: Boys And Girls
    Category: STEM Skills
    Preschool
    General Games



    The race is on to build hands-on coding skills! Build your maze, and then use the coding cards to create a step-by-step path for Colby, the Programmable Robot Mouse. Program the sequence of steps, and then watch Colby race to find the cheese! This deluxe set includes 30 double-sided coding cards, 10 double-sided activity cards, cheese wedge, and Activity Guide to provide the perfect hands-on introduction to coding concepts. Create your path with 16 maze grids to create a 20" x 20" maze board, 22 maze walls, and 3 tunnels for endless possibilities. Colby lights-up, makes sounds, and features 2 speeds along with colorful buttons to match coding cards for easy programming and sequencing. Add multiple players with Jack, the Programmable Robot Mouse (LER 2841), sold separately. Colby measures 4"L and requires 3 AAA batteries (not included).
    ToyDirectory Product ID#: 37475      (added 2/29/2016)
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    Specialty: Yes (as of 2016)
    Gender: Boys And Girls
    Category: STEM Skills
    Preschool
    Puzzles & Skill



    Have fun with Georello Junior, making all the colorful gears move by turning one gear with just one figure. Create a chain reaction that surprises and involve children in endless experimentations. Includes one clear base, nine colorful gears and nine matching discs.
    ToyDirectory Product ID#: 37474      (added 2/29/2016)
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    Specialty: Yes (as of 2015)
    Gender: Boys And Girls
    Category: Wooden Toys
    Preschool
    General Games



    Help develop fine motor skills. Toss the dice to see what color you get, then choose an animal that have the same color as the one you rolled. The player that can balance the animals on the boat using the pincers without making it fall is the winner. The set consists of a boat, 6 pairs of animals, a dice, and a pincers. Ideal for 1 to 4 players.
    ToyDirectory Product ID#: 37459      (added 12/30/2015)
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    Fashion! Cute! Lovely! Go school, Go travel, Go shopping, kid need this, he'll be the coolest one!
    ToyDirectory Product ID#: 37439      (added 10/30/2015)
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    Age Range: 2 and up
    Specialty: Yes (as of 2015)
    Gender: Boys And Girls
    Category: Play Sets
    Preschool
    Animal Figures



    Our B. Critter Clinic features a hospital with 6 private rooms, 2 cute plush patients, color match keys and 5 tools. The stethoscope, mirror, syringe, tweezers and thermometer give you everything you need to make your "critter" all well.
    ToyDirectory Product ID#: 37429      (added 10/26/2015)
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    Specialty: Yes (as of 2015)
    Gender: Boys And Girls
    Category: Construction
    Preschool
    STEM Skills



    The Trix Track Cat & Mouse Track is more than a classic wooden ball run with fun and exciting eye-catching tricks and an easy locking system that keeps your creations stable while you build your maze. With your imagination there are endless configuration possibilities! The Trix Track Cat & Mouse Track includes exciting new blocks that add an entirely new dimension to Trix Tracks which allow you to build faster and higher than ever before. Watch the mouse chase after the cheese thru many obstacles and the challenge of big cat waiting at the end of the track! Trix Tracks help understand the cause and effect relationship. Specially designed bricks are made from a combination of eco friendly recycled saw dust and food grade plastic so it is safe, durable and good for the environment. Combine with other Trix Track sets to create even larger tracks, more trix and endless fun!
    ToyDirectory Product ID#: 37408      (added 9/30/2015)
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    Specialty: Yes (as of 2015)
    Gender: Boys And Girls
    Category: Bath
    Preschool



    The New Tubby Table is the first and ONLY activity table for the bathtub that keeps water and toys INSIDE the bathtub and not on the bathroom floor. Parents and grandparents love this gift item because it has 3 different play areas for their kids to keep them entertained and focused during bathtime, AND it makes bathtime a calm and more peaceful experience for parents because the play is kept inside the tub. Grandparents often will purchase one Tubby Table for their home and another for their grandchild's home. It's unique, useful, and fun and at the right "gifting" price point of $39.99. The add-on activity mats + toys  also make a perfect second gift for a birthday at only $14.99 each.
    ToyDirectory Product ID#: 37375      (added 8/3/2015)
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    Specialty: Yes (as of 2015)
    Gender: Boys And Girls
    Category: Puzzles & Skill
    General Toys
    Preschool



    This puzzle features dramatic dinosaurs in an exciting prehistoric scene. 2' x 3' when complete, it features 24 extra-thick pieces with an Easy-Clean surface to keep them looking like new.
    ToyDirectory Product ID#: 37374      (added 8/3/2015)
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    Age Range: 3 and up
    Specialty: Yes (as of 2015)
    Gender: Boys And Girls
    Category: Developmental Toys
    Preschool
    General Toys



    This is the Rody Horse with a support base for a rocking motion and is ONLY sold with a Red or Yellow Rody. The rocking base is detachable for hopping and bouncing and even more fun and play. It allows the Rody to grow with your child. The Rody Base is sold separately as item #8000. Maximum sustainable weight up to 100 lbs.
    ToyDirectory Product ID#: 37364      (added 7/31/2015)
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    Age Range: 1 and up
    Specialty: Yes (as of 2015)
    Gender: Boys And Girls
    Category: Infant & Toddler
    Preschool
    Developmental Toys



    Nello is a magic object and versatile, open-ended toy that quickly becomes an indispensable accessory for countless play activities, indoors and outdoors. It is a color puzzle, a nesting toy, a marble run, a floating island in the bath or a sand toy at the beach. You can roll, spin and swing the rings, throw and catch them. Use them as targets for games like tiddlywinks or as beautiful props for role and pretend play. Nello is made from high-quality, food-grade HD-PE, 100% recyclable.
    ToyDirectory Product ID#: 37360      (added 7/29/2015)
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