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September 2010 | Vol. IX - No. 9

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How to Be Irresistible and Unforgettable

Why Professional Branding Can Make The Difference Between Sink or Swim

By: Alison Marek
9/1/2010

This November, you'll see for yourself why certain logos work and others don't. Both specialty toy retailers and experts in branding and promotions will share their tips on how to keep people talking about your store ... and coming back for more.
Alison MarekWriter's Bio: ALISON MAREK is an award-winning writer, director and cartoonist whose work has been published by Fairchild Publications and DC Comics (Piranha Press), broadcast on Showtime and other cable networks, and viewed worldwide in film festivals. See her short films and print work on www.alisonmarek.com. Watch her nefarious villains in the web series www.MuggsMovers.com. Get inspired by her cartoons "Daily ARFFirmations to Unleash Your Inner Fido" at www.ARFFirmations.com. Phew! And then ...  Read more articles by this author


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•Kids Get Pampered at California Gift Show
•In This Issue
•Notable and New Toys by Category — Specialty Only
•Nascar Wins Over Kids and Retailers Take the Prize
•How to Prove You're Really "Green"
•How to Use Mommy Blogs to Promote Your Products
•Pawparazzi Pets Take Center Stage
•Top-5 Most-Wanted Die-Cast Toys
•Which Movie-Themed Toys Will Rock 4Q
•How to Be Irresistible and Unforgettable
•Top-10 Most-Wanted Toys and Games
•Watch Toy Videos of the Day (9/27/10 - 9/30/10)
•TDmonthly Goes Inside: Toy Castle, Jonesboro, Ark.
•Watch Toy Videos of the Day (9/20/10 - 9/24/10)
•Summary of Online CD Reviews
•My Best Sellers: Figpickels Toy Emporium
•Watch Toy Videos of the Day (9/1/10 - 9/10/10)
•How to Start a Toy Store, Part I: Locations, Teams and Business Plans
•Top-10 Most-Wanted Collectibles
•Take a Cue: Good Customer Service is Like Billiards
•Notable and New Toys by Category — All
•Designing and Submitting Toy Inventions
•September Staff Picks
•Don't Sabotage Your Business With Busy-ness
•Top-5 Most-Wanted Action Figures
•Toys in the News: 9-29-10
•Design a Buying Space
•What's HOT: Toys That Draw the Masses
•The Return of Bratz
•Retailing Tips: How to Get Rapid Turnover for Quick Profits
•Summary of Online Toy Reviews
•Watch Toy Videos of the Day (9/13/10 - 9/17/10)
•Retailer Spotlight: Figpickels Toy Emporium
•TDmonthly’s Book Expert
•TDmonthly’s Psychologist Mom
•How to Start a Toy Store, Part II: Find the Right Toys

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