TDmonthly Magazine!
July 2011 | Vol. X - No. 7


Watch Toy Videos of the Day (6/27/2011 - 7/1/2011)

We want you to see the toys we see, so you can determine if they're right for your store! Check this space every weekday to see brief video clips of new and specialty products.

In the spotlight today? Keep your shelves stocked with toys kids won't forget, like Pawparazzi Pet - Ditto from NOODLE HEAD INC.

Specialty: Yes (as of 2011)
Gender: Girls
Category: Plush

Ditto is a soccer star. He comes in a window box that transforms into a play set for him and his Pet friends. Launch date: Summer 2011.
ToyDirectory Product ID#: 32211      (added 4/29/2011)

MSRP: $19.98
Age Range: 5 to 12
SKU or Item #: 7851
Launch Date: February 2010
Gender: Boys And Girls
Category: Board Games
Award Winners

Using the two captivating books included in CHESS: Once A Pawn A Time, this kit is designed to help children enjoy learning and playing chess. The endearing chess characters and story-book style are created to engage them in the game. "This imaginative approach to teaching chess was developed by author Patzi Stewart over her 20 years as a chess teacher in the San Francisco Bay Area. The box opens so that customers can examine the books and understand the uniqueness of this chess product prior to purchase," Rachael Norman, Sales, Norman & Globus, Inc., told TDmonthly. Awards: 2010 Dr. Toy Best Toys Award. Launch date: February 15, 2010.
ToyDirectory Product ID#: 27070      (added 2/11/2010)

MSRP: $27.99
Age Range: 14 and up
Gender: Boys And Girls
Category: General Games

In this game for three to eight players, each round, the rotating Host reads his true answer to the given question card, along with everyone else's bluff answers, and players try to guess the correct answer to score points. An example of a question card is, "Truth Be Told, my favorite snack is _________." Bluff answers can also score points in this party game designed for fun and laughter. It includes 564 Truth Be Told questions on 141 cards, eight markers, eight fill-in-the-blank cards, eight paddles, a scoreboard and instructions. Launch date: Fall 2009 in select markets; 2010 nationwide.
Awards: 2010 Tillywig Laugh Out Loud
ToyDirectory Product ID#: 25344      (added 9/11/2009)

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MSRP: $6.49
Age Range: 8 and up
Specialty: Yes (as of 2010)
Made in: North America
SKU or Item #: RAP4X15
Launch Date: January 1995
Gender: Boys And Girls
Category: Arts & Crafts
Creative Activities
School Supplies

Sandtastik Rappit Plaster Molding Cloth is made from safe and non-toxic materials. Ideal for making volcanoes, masks, body castings, sculptures, jewelry, dioramas and more. Simply cut, dip in water, squeeze out excess, and begin to model. From set up to finished craft in minutes. Available in rolls of 4”x15’, 8”x15’, 4”x135’, and 4”x270’.
ToyDirectory Product ID#: 30862      (added 10/14/2010)

MSRP: $16.00
Age Range: 10 and up
Launch Date: September 2009
Gender: Boys And Girls
Category: General Games
Card Games

Anomia is a  game where common knowledge becomes uncommonly fun. Anomia plays off the fact that our minds are positively brimming with all sorts of random information: things to eat, pop songs, websites, etc... Sure, under normal circumstances, it's easy enough to give an example of a frozen food, or a dog breed; but you will find that your brain works a little differently under pressure. Easy to learn, fun to play over and over again, Anomia will have any group of friends, family, even perfect strangers, shouting and laughing out loud as they try to beat each other to the punch. It can be your turn at any time and anyone can be your opponent.  For 3 to 6 players. One round lasts about 30 minutes. Launch date: Fall 2009.
—  They sell "15 to 20" Anomia games per month at Magic Box in New Orleans, said manager James Dello Stritto in early 2011.
—  Four of 12 retailers who attended ASTRA 2010 named Anomia as one of their favorite products at the show.
—  “Anomia is really great; I’ve been told for the last year to get it,” said Kristen Pollard, owner of Mudpuddle Toys in Marblehead, Mass., in summer 2010.
— In an August 2010 survey, nine percent of 43 retailers said Anomia is a card game best seller. Barbara Fineblum, owner of Barston’s Child’s Play in Baltimore, Md., told TDmonthly the same month that her store sold 89 Anomia games in one month.
ToyDirectory Product ID#: 26705      (added 1/14/2010)


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