Spongeables change texture from exfoliating to silky in seconds. Kids will enjoy the mountains of soft creamy lather and the festive snowman, reindeer, snowflake and Christmas tree shapes. Grown ups will appreciate the benefits of moisturizing Olive Oil, skin-softening Shea Butter and antioxidant vitamins A and E. “The patent-pending infusion process…exclusive to Spongeables LLC products…releases the correct mixture of soap and skin care ingredients, time after time, every time,” Spongeables LLC Public Relations Director Lynne Merrill told TDmonthly. Launch date: October 2006.

The interactive, educational bath toy encourages gross motor skills through water play while teaching the principles of action and reaction in a fun way. The colorful bandana hat is used as a scoop to pour water into the head of the Octobuddy. This action triggers visually exciting activity housed in clear, bubble-like chambers in Octobuddy’s four legs: spinning wheels, a whimsical character popping up and a fish feeding. The floating Octobuddy features “innovative design from two of the brightest toy designers out of Israel, assisted by the most critical focus group — their own children,” Jonathan Rimington of Boogaloo PR & Advertising told TDmonthly. Launch date: February 2007.

One side of the sponge is gentle for washing; the other side is scruffy for massaging and exfoliating, eliminating rough, dry skin and leaving feet feeling soft and beautiful. The Pedi-scrub is available in two fragrances: Aromatic Lavender & Tea Tree Oil (pink) and revitalizing Citron-Eucalyptus (green). Both varieties provide just the right touch of aromatherapy rejuvenation, leaving just a hint of clean, herbal freshness on the skin.

When the soap becomes wet, the talking module activates, and kids will hear the voices of Max and Ruby. The soap is hypoallergenic and smells of grape raisin. Other i-soap varieties include Backyardigans, Dora the Explorer and SpongeBob Square Pants.

The Little Squirts Bathtub Toy Set includes five colorful little farm animal squirts for bath-time fun. The set includes a pink bunny, a lime green and black-spotted cow, a yellow ducky, a light blue sheep and a blue horse with saddle. Each toy measures 2” x 2.5”. “The EiEiO collection, inspired by the favorite children's song "Old McDonald Had a Farm," also offers clothing sets, booties, bibs, socks, blankets, door pillows, spoon and fork sets and bath scrubbies and soaps, providing a fun way to entertain baby and teach about animals at bath time and throughout the day,” a representative of Mud Pie told TDmonthly. Launch date: July 2007.

This lightweight, waterproof book is hand washable and includes a pressure-sensitive melody module that is heat sealed into the cover and plays when a child presses the red circle. An adorable baby panda illustrates the classic bedtime song, which ends happily with Mama Panda’s good catch. The 5.5” square book contains lyrics to the first verse to encourage word recognition and pre-reading skills. “Our waterproof bath books are musical! Music not only has been found to encourage cognitive skill development in young children but it also is a wonderful distraction for a cranky toddler,” Owner Amy Kallman Epstein of The Straight Edge told TDmonthly.

These whimsical, collectible and affordable novelty items are classics with a twist. Though not necessarily for the bathtub, each is tub-worthy and guaranteed to always float upright. Priced competitively and in the impulse decision triangle, RUBBA DUCKS are able to fulfill numerous buying options for a broad consumer base. Each RUBBA DUCK features a tattoo on its tail feathers that reflects its unique personality, and comes with its own hatch date and biography on a trading card tag.

This set of 84 foam shapes includes two sets of letters (A-Z) and numbers (0-9) plush 12 sea shapes. The shapes float and stick to the tub wall when wet, and the ventilated, reusable container helps prevent foam from mildewing.

This set includes a bright fishing pole with a strong magnetic hook that easily catches all three of the included sea squirts. The fishing reel makes a clicking sound, and the squirts float, squirt water and sink when filled with water.

The Bath Super Scooper allows kids and parents to scoop, drain and store bath toys in seconds. The basket has a large storage capacity and features a hanging bracket that easily attaches to the tub wall with strong adhesive strips (included).

This wet-and-stick floating three-dimensional amusement park is fun to use in the tub. The pieces included float in the water or stick to the walls, and the ferris wheel goes round and round. Kids can race with the cars, pet the pony and more. This product received a 2007 iParenting Media Award.

James, Thomas & Percy. 12 per display; assorted. Toothbrushes have a curved handle and travel cap.

This gift set features an Arctic duck and iceberg habitat made of phthalate-free plastic with recycled content. It includes a 7"-long x 3.5"-high King Eider Arctic Duck bath toy (available in blue and yellow); a floating "iceberg" habitat; baby-duck 100-percent pure or glycerin soap; "My Arctic 1, 2, 3" children's book; an educational coloring book; a King Eider flexible magnet tag; and a drip-dry 100-percent cotton Eco-bag (towel not sold). It’s “the only collectible bath gift designed to connect children to earth's habitats through play and educational pieces,” Founder and CEO Holly Hitzemann of Perennial Toys told TDmonthly. The company requires a minimum order of five. The toys and the coloring books are designed by Navajo artist Daryl Tom. A percentage of every purchase supports wildlife conservation efforts. Launch date: February 2007.

This high-quality vegetable glycerin soap features a toy duck that gives a multi-colored light show when handled or placed in water.

As magnetized critters float around the tub, little ones use the fishing rod, also magnetized, to play the game. When the two magnets meet, they’ve caught the big one. Every catch is guaranteed, and the fishing is also good in swimming pools and at the beach. This game comes in Pond (frog, duck and fish) and Ocean (dolphin, octopus and turtle) varieties. “The magnets inside are sewn into a mesh bag first and then that mesh bag is sewn tightly inside the product, enhancing its safety factor. Also, the fishing rod is foam-filled, not rigid, so it is soft,” John Gallagher of Rich Frog Industries told TDmonthly. Launch date: July 2007.
—  “[The] Rich Frog line does well — the whole assortment. … [We] sell maybe 15 per month,” Susan Pruett, manager of Kilmarnock Toy Store in Kilmarnock, Va., told TDmonthly in 2008.
— One-fourth of the 40 retailers who spoke with TDmonthly in March 2008 said their best-selling bath toys are animal-themed.
— In March 2008, five percent of 40 retailers who spoke with TDmonthly singled out fishing sets as the best-selling bath toys in their stores.

This super-cute six piece play set includes a 10” baby doll, a soap that rattles, a ducky that squeaks, a shampoo bottle that crinkles, a removable diaper with a touch and close fastener, and a hooded ducky towel. Launch date: January 2007.

Kids can wind up this 7.5" diver and watch him make his way underwater from one shore of the bathtub to the other.
— "The Diver by Toysmith" was a best-selling bath toy according to Peter (a.k.a. Mr. Toad), owner of Mr. Toad’s Toy Company in Naples, Fla.
— Regarding sales of the Diver in his store, Peter told TDmonthly, "Sometimes it's two or three a week, and then we might go a month and not sell any."
— The Diver can be used in conjunction with a whole arsenal of Toysmith bath toys, such as the Aqua Bomb, the Diving Sub and the Splash Water Squirter.

The magic of the Color Lab Mixer is in its three scientifically designed chambers. Kids fill the two side-by-side chambers with water, and then add a different Color Splash™ Tablet to each chamber. When they carefully tip the Color Lab Mixer, the two colors spill into the front chamber, creating a third color. The toy includes color wheels, a mixing diagram and 24 assorted Color Splash Tablets. The Color Lab Mixer demonstrates the magic of color mixing, making bath time not only great fun, but a hands-on learning experience as well.
— Products by Damert are the best-selling bath toys at Fun Forest in Sumter, S.C., Manager Kim Anderson told TDmonthly.
— Anderson said they sell about one unit a week of bath products from Damert.
— According to damert.com, "We have more ways to color a bath than you can shake a rainbow at, plus paints and crayons to finish off the sides of the tub."

The Tolo Fishing Boat Bath Toy is actually 3 toys in one: a fisherman inside a small boat that fits insides a larger boat. It's made of durable plastic in bright primary colors. The Tolo Fishing Boat is a real catch for young sailors in their tubs.
— "One thing we sold a lot of is little boats from Small World," said Mary Sisson, owner of Kazoodles in Vancouver, Wash.
— Sisson said she sold 22 units in the last year: "We would have sold a lot more if we had gotten a lot more, too."
— "This is the only fishing toy in the market that actually works to really catch the fish, since it brings the magnets together in the water," said Lisa Orman, public relations for Small World Toys. "They are European-made to last forever and are diamond polished so that the edges are completely smooth."

Kids can get hopping clean with this 6” x 8-3/4” terrycloth puppet bath mitt. The mitt comes in two sizes: one for adult hands and one for kids to make bath-time extra fun. Other Challenge & Fun Furnis Puppets include the duck, the elephant, the horse and the bear.
— "We just recently got hand puppets/bath mitts from Challenge & Fun. … They have a lot of organic and basic stuff. We did really well with the bath mitts," said Sarah Green, manager of Kids At Heart in Portland, Ore., in spring 2007.
— Kids at Heart sells three to four wash cloth puppets per week, which accounts for 40 percent of their bath-toy sales, added Green.
— "The design is quite fun and the quality of the cotton is thicker than most on the market, so it has a nicer feel to it," said Rob Wilson, director of marketing for Challenge & Fun. He added that the cotton is OKO-TEX-certified, which means it's "extremely clean" and "the next best thing to organic."

Kids can wind up these little swimmers by pressing their feet or fins together. Their rotating arms propel them around the tub. The product is suitable for children 18 months and up.
— “We've had it on the shelf for about two months and it sold out,” raved Frances Finfrock, owner of Aunt Franny's Toys in Richland, Wash. “It's safe and fun. All ages are buying it.”
— One other retailer also told TDmonthly that bath toys from International Playthings sold well with customers.
— The Squeezy Swimmers are part of Tomy's preschool line of toys, and are specifically designed with safety and developmental value in mind.

Rub-a-dub-dub, there’s a big duck in your tub. Schylling Toy Company believes that bigger is better, which is why this duck is 12” long from beak to tail. The Large Rubber Duck comes with an assortment of hats for virtually any occasion a child might have in mind: rain hat, bonnet and sailor’s hat.
— "Rubber duckies by Schylling" were bath best-sellers according to Tristan Hewitt, manager of Dragon's Toy Box in Seattle. Another agreed.
— Both retailers noted that ducky sales are sporadic throughout the year.
— Mike DiAndrea, manager of Hardware Toys/Big Smile Toys in Paoli, Pa., told TDmonthly in an April 2013 survey that they sell about 5 of this toy each month, making it a best-seller in the bath toy category.

This shaving set comes with a 7-oz. can of Foaming Body Soap, plastic play razor, shaving brush, comb and an unbreakable, child-safe mirror. Awards: iParenting Media Award; Parents Magazine Best Toys of the Year, 2004.
— Retailers have been telling TDmonthly that Shaving in the Tub is a best-selling bath toy since 2007. Other Alex bath toys have been best-sellers in their category for several years as well.
— Shaving in the Tub was specifically named as a best-selling bath toy by three of 39 specialty toy retailers in spring 2007. Only six of 37 retailers surveyed didn’t mention Alex when asked about best-selling bath toys. In March 2009, four of 64 retailers told TDmonthly this product is a best-selling bath item in their stores, selling anywhere from half a dozen to two dozen units each month. Nine of 39 retailers cited it as a best-selling bath product in March 2010.
— As of 4/19/2012, this product had 4.5 out of 5 stars from 5 reviews on Amazon.com. Pros: Fun for younger kids; rinses easily; nice bonding activity for fathers and their kids. Cons: One reviewer said her child had fun with it once, but not a lot of creativity is involved and he lost interest the next time.
— Want this? As of 05/06/2011, this product was available for purchase at My Imagination Station.

The 3-in-1 Music Island includes three real instruments for the tub on a fish-shaped floating island. It's part of the famous Tub Tunes' line of bathtub musical instruments for toddlers. The Island includes a drum, xylophone and Octopus Jingle Shaker. It also comes with two mallets, music sheets and a music holder.
— “Alex is where it is at for bath toys. We sell at least two a week,” said Alison Cox, owner of Animal Quackers in Raleigh, N.C.
— “Alex bath toys do well, all of them. We especially do well with Tub Tunes,” Patricia Masing, co-owner of Tree Town Toys in Ann Arbor, Mich., told TDmonthly in March 2008.
— Five of 37 retailers cited the Tub Tunes' line as a hot-selling bath toy with customers in spring 2007. Thirty percent of 40 retailers who spoke with TDmonthly in March 2008 singled out this item as the best-selling bath toy in their stores.
— Want this? As of 05/06/2011, this product was available for purchase at Hardware Toys.

The Draw in Your Tub allows young artists to color two unique pictures with bathtub crayons, then wash and use them over and over again. The soft foam boards stick to tile walls when wet. When tub time is over, simply wash the boards clean with the included sponge. The set comes with two coloring boards, a star crayon, a duck-shaped sponge and artistic license for the creative young mind.
— "Alex bath tub crayons and paints are by far our best-seller," said Amy, the manager at The Toy Store in Atlanta.
— Ten of 37 retailers told TDmonthly in spring 2007 that Alex bath crayons were customer favorites in their stores.
— Bath crayons were the second-most-cited product in the bath category, according to research conducted by TDmonthly.