Starshine Watchdogs™ are cuddly bedtime companions specifically made to empower kids to overcome fear at night. Each talking, light-up Watchdog comes with reassuring phrases to comfort your child, along with a Go-Anywhere Star Light night light kids can remotely illuminate with the touch of the Watchdog’s paw. Let Starshine Watchdogs help your child harness the courage and confidence all kids possess to overcome their fears. Each All-in-One Starshine Watchdog™ purchase comes with: (1) Cuddly, Talking, Light-UP Watchdog Plush with wireless technology; (1) Go-Anywhere Star Light night light with Auto-Off timer; (1) Embroidered cape with logo and your Watchdog’s name! And yes, batteries ARE included! Choose from Orion (blue) or Skye (pink). (MSRP: $24.99; Age: 3 and Up)

Starshine Watchdogs ©&TM 2010-2013 Idea Vault LLC All Rights Reserved.
Used by Kellytoy U.S.A. Inc. under license from Volcano LLC

This two-toed BABY SLOTH PUPPET is taking it easy and wants to be carried everywhere. This fascinating creature comes from the rain forest. BABY SLOTH PUPPET measures 15-inches tall. Launch date: 2012.

This adorable NIBBLING MOUSE PUPPET sits coveting his wee wedge of cheese. His rotating head is always on the lookout for cheese thieves. NIBBLING MOUSE PUPPET measures 6-inches tall. Launch date: 2012.

This big cuddly AMERICAN ALLIGATOR PUPPET will swamp kids with affection. This realistically rendered puppet, with soft plastic teeth, is a life-size 31-inches long. Launch date: 2012.

This cushion, embroidered with pirate monkey, unzips and turns inside out to become a plush monkey pirate. Launch date: January 2012.

This pink glittering plush turtle comes inside of a decorated plush cupcake tote purse. Launch date: January 2012.

Happy Homes™ backpacks are the perfect backpack and carrier for sleepovers, travel, and everyday use. Comes in 5 Colors: Pink, Green, Tan, Brown, Black.

Happy Homes™ slipcovers are a combination pillow slipcover, home, and carrier for Happy Nappers®. Comes in 6 Colors: Pink House, Gray Castle, White Igloo, Tan House, Purple Castle, Yellow Hut. Perfect for bedtime, naptime, playtime, and travel.

A new breed in Douglas Fuzzles, these new styles use a mixture of trendy fabrics with a new flair in the face. There are 10 new styles owls, monkeys, pigs, and dogs...to add to the already popular and irresistible herd of 30 fuzzles to choose from. Sizes range from 8" to 26" SRP's range from $14 to $35.
— In a May 2012 survey about best selling plush and puppets, Lisa LeStrange, owner of Lucky Duck Toys in Wayne, Pa., told TDmonthly that they "sell about 175-200 pieces" of Douglas plush each month.

The soothing aroma of the Slumber Scent Puppies will calm little ones to sleep. Each puppy contains a removable Slumber Scent pouch, available in one of four unique fragrances to match the color of the puppy. Launch date: February 2012.

Tranquil Turtle is the first Cloud B product that combines both sight and sound features in one soft, comforting character. Glowing in a relaxing aquamarine or amethyst color, the shell projects a magical underwater light effect with a gentle wave motion and plays soothing sounds to help children sleep. Launch date: February 2012.
Awards: 2012 NAPPA Honors, 2012 The National Parenting Center - Seal of Approval

These little pups are "dressed to thrill!" Each is 10.5". sitting. There are six styles: Velvet Yorkie in a leopard coat, KiKi Maltese in a frilly purple dress, Brigette Shih-Tzu in a pink, glittery dress, Collette Golden Retriever in "zebra," Brie Chihuahua in a hot pint slicker, and Gia Miniature Pinscher in a sleeveless, ruffled tie dyed dress.

The Borris plush Toy is a chew-safe soft toy designed in a way that acknowledges the needs of children with Sensory Processing Disorder and Autism. Many children with unique sensory needs desire mouth and chew objects for oral motor input. Most plush toys are unsafe to chew on--and as a result, many parents are reluctant to give them to their sensory seeking children. Borris is made of chew safe, non-toxic materials, constructed with reinforced seaming, and a double layer of canvas and bonded plush. Having a favorite plush toy is an important part of childhood. Soft® is committed to a balance between a durable, chew safe toy, and a product that is still soft, endearing,and cuddly.

12" BRACHIOSAURUS is made of high quality material in a light and dark blue,with a light blue pattern and a light blue under belly. Its toes are white. This stuffed brachiosaurus is a perfect gift for a little dinosuar lover.

12" T-REX is made of high quality material in multi shades of brown. His tummy is white. He has white fabric teeth. This plush stuffed dinosaur is very soft, cute and adorable. This plush T-rex is a perfect gift for a little dinosaur lover.

12" STEGOSAURUS this stuffed stegosaurus is made high quality material in a green fabric with spikes. This plush stuffed dinosaur is very soft.

12" PTERANODON. Pteranodon is a cool stuffed dinosaur. His head, body, legs and wings are combination of orange, brown, white and shade of yellow. Pteranodon wings have wires in them so they hold their shape and can be posed as you like. This is a perfect gift for a little dinosaur lover.

12" TRICERATOPS this stuffed dinosaur is made of high quality material and realistic design is very soft , cute and adorable. This is a perfect gift for a little dinosaur lover.

This coiled Snake is made of iridescent fabric and features a tail that rattles. All glove puppets are made of polyester and cotton and are machine washable in cold water. Launch date: 2012.
— Grafton Stine, owner of Toys on the Square in Hummelstown, Pa., told TDmonthly in a June 2013 survey that Beleduc hand puppets are their best-selling puppet. "We sell tons of them," he said.

This unicorn features two-toned purple plush and a reflective jewel that sparkles in its embroidered eyes. 11" tall.

The brightly colored big eyed patriarchs, Mr 'n' Mrs Owl, are large and soft. Their five lively children come as keychains and can be carried around or used as cute, small decorations. Launch date: January 2012.

Lyla Tov Monsters are one of a kind, plush monsters. They are intended to make kids less afraid of monsters, after kids see how cute and cuddly they can be. "Lyla Tov Monsters' original design was by 3 year old (now 5) Lyla Black. The form and intent of the monsters is perfect for children as it was designed by one of their own," Eric Black, owner of Lyla Tov Monsters, told TDmonthly. Launch date: October 2010.

These “PJs” for Pillow Pets™ Pee-Wees pack a pint-sized punch of coziness and cushiness by covering them in soft-as-a-cloud fabric. A combination slipcover, outfit and carrier, Petjamas Minis are the perfectly designed accessory for smaller plush pillow toys. This super soft, super cute and super cleanable cover acts as clothes or a carrying case for plush companions and a pillow case for children. Petjamas Minis make the ideal gift for the child who is inseparably connected to their “little” stuffed friends. Launch date: December 2011.

These new Uglydoll pillows are a fun accessory/decor item featuring an Uglydoll character face on soft plush fabric. Launch date: May 2012.

You can totally count on SOFTY! SOFTY is made out of love. Need something done in a huge hurry? SOFTY knows a whole bunch of other folks willing to help! Math test got you down? That’s easy! SOFTY has six fingers! That should be plenty! Mega personal problems? Man, SOFTY is all over that! See? Out of snacks? Oh…oh SOFTY won’t be able to hold the tears back….please hold SOFTY. Launch date: January 2012.