This sleek European-influenced styling uses gender-neutral colors to appeal to both boys and girls. “Stainless steel” appliances and accents add to the clean, modern look. A special frying pan and boiling pot with lid activate electronic frying and boiling water sounds in the stove’s cook top burner. Additional electronic sounds in the oven, microwave and phone add to realistic play. The set also includes a refrigerator, coffee maker, faucet and sink.

Made of washable suede cloth, this set includes a full hood with tassel and a velcro closure. The hat is lined with wool blend felt and is accented with pheasant and ostrich feathers.
Awards: 2009 Creative Child Product of the Year.

Great for make-believe in Camelot, on the High Seas or even at Hogwarts, these swords are crafted from hardwood plywood, highly sanded with gently rounded edges, and finished with an earth-based naturoil finish. Each sword measures about .25” thick and 20” long, and the handle is designed to fit comfortably in a child’s hand. Barbara Rainville, Marketing Manager at Maple Landmark Woodcraft, told TDmonthly, "The swords are American-made and singles are available." Launch date: Feb. 10, 2010.

These small scale friends from Playskool are sure to charm toddlers with their bright smiling faces. The squeezable Mini Wheel Pals animals are available in a Jungle, Farm or Arctic (fall 2010) themed assortment of four charismatic pals, each assortment sold separately. Launch date: Spring 2010.

Girls can fill the pool and whirlpool area with water and press down on the sunflower leaf for a real shower, or glide Strawberry Shortcake doll down the pink waterslide into the pool with the Strawberry Shortcake Splashin' Petal Pool Playset. The set also includes a fabric towel, sun bonnet, and removable umbrella. Some assembly required. Launch date: Spring 2010.

Girls can join little Pinkie Pie and her mom for a fun-filled adventure with the My Little Pony Family Convertible vehicle. This colorful pink and purple car features blue and yellow embossed balloons and a comfy car seat, and includes a grocery bag, lunch pail and travel "coffee cup." While supplies last, the playset comes complete with a 20 minute My Little Pony animated DVD. Launch date: Spring 2010.

Furreal Friends Snuggimals palm-sized pets come in a variety of animal species. Pet the Snuggimals puppies on their backs and they'll move their heads and wag their tails. Snuggimals kitties love to have their tummies rubbed, and furry Snuggimals bunnies are comfiest when they cuddle. When you stroke their backs, the Snuggimals seals wiggle about in hand. Little girls can choose from more than 20 different Snuggimals pets, each sold separately. Requires one "AA" battery, included. Launch date: Spring 2010.

This multicolored scarf kit contains 24 durable 36” square, washable nylon scarves —  two of each of the following 12 colors: purple, lavender, royal blue, medium blue, kelly green, lime green, yellow, orange, red, pink, black and white. A CD is included with songs to accompany the scarves, as well as an instructional insert, a self-closing sturdy carrying bag with handle, and Velcro to hang the scarves in a special place.

Designed to “Start” with the green light and large enough for your fellow racers to join you in some action filled imaginative fun. Tunnel port comes with roll-up flaps that secure with Velcro tabs. Add a Tunnel before and after the big race, to help you navigate. 70 Denier Nylon 190T with PE Coated fiberglass shock corded poles. Comes complete with it’s own carry bag and can be easily maintained by cleaning it with warm water and mild soap. Each in color display box.

With a completely covered top and mesh sides and front, you will be protected from the sun and any flying insects. Water proof floor will keep you dry while on the beach and will also prevent any spills from getting out. Easy clean up polyethylene floor and see through mesh make this an ideal Cabana take along. Collapsible poles make this easy to set-up and store as well as carry along to the field. Fabric is UV Protected SPF 30 rated. This cabana is large enough for 2-3 kids to rest inside. Free carry bag.

Easier than a magic wand, simply remove the tent from the carry bag, unfold it and then lift it up and with just One Touch™ the tent is set up. No more parts or extra hands needed to enjoy the benefits of this new patented technology. This is the perfect companion for any trip to the beach, park, lake or back yard. Easy to carry and even easier to set up. Due to the engineering of this ultra high quality tent, it has the structural stability to withstand wind and provide protection from the harmful UV rays. Each tent is UV treated; SPF 30 rated, and has a water proof floor. Simple to set up and take down, easy to store and carry… One Touch™ is the last name you will need to know in outdoor children’s sun protection.

This dress is made out of a velvety velour with a satin inset and gold brainded trim. The dress comes with an adjustable headpiece to complete the medieval look. Launch date: 2010.

The Princess Dress is made with beautiful hot pink velour and shimmery organza. The velour top is stretchy for comfort and size flexibility, and it's adorned with 3 flowers and capped organza sleeves. The back has a v-cut finished with a satin bow. The satin skirt is topped with a gathered layer of organza, and it showcases organza petals on top. Each petal is trimmed with a satin flower and a gem in the center. Launch date: 2010.

Kids can pretend to draw their Iron Man role-playing energy from the light-up Iron Man 2 Arch Chest Light, which features power-up sounds and easily clips onto shirts. Launch date: 2010.

Kids can slip on the Iron Man 2 Iron Man Helmet to hide their identity from their evil adversaries. The helmet is designed in Iron Man's signature style and features a variety of electronic lights and sounds, including data correspondence from JARVIS, his trusty computer companion. Fans will especially enjoy the helmet's slow release visor that lends remarkable authenticity to this fun role-play toy. Launch date: 2010.

Children can perform leaps and pirouettes in this pink prima ballerina dress. The pink stretchy velvet bodice is detailed with sequin trim and a butterfly accent, and the soft underskirt is draped in two layers of shimmering fabric. Tights and ballet shoes not available. Launch date: 2010.

Features
• clothing quality fabrics; machine washable
• stretchy, soft and very comfortable

Sizing
• Sm 1-3 yrs, child 12mo-2T, 22" total length
• Med 3-5 yrs, child 3T-4T, 25" total length
• Lrg 5-7 yrs, child 6-8, 29" total length
• XL 7-9 yrs, child 8-10, 33" total length

This reversible face mask is availabe in Black/Red or Navy/Green. The soft, comfortable mask with elastic band is reversible and allows for many superhero combinations. Launch date: 2010.

Features
• soft and comfortable for everyday wear
• reversible for many hero combinations

Sizing
• One size fits most ages 3-8

Any child can save the day in this wonderful themed Hero Cape. They're easy for children to put on and take off with quality velcro closures. Launch date: 2010.

Features
• fully lined washable velvet capes
• quality velcro closure easy for kids

Sizing
• One size fits most ages 3-8, 24" from neckline to hem

Series 2 Uglydoll Action Figures feature Uglydog, Big Toe, Poe, Trunko, Uglyworm and Peaco. Each action figure is available in two colors. The series is packaged in a clear window box for a clear view of all the action. Launch date: April 2010.

Durable, bright colored and safe for young children, the Coffee and Tea Service from the Spielstabil line offers kids a realistic tea party with a full host of serving ware. The tray, plates, cups and pitcher are all dishwasher and microwave safe, whether little ones want to have a pretend or real tea party.
— Kristen Pollard, owner of Mud Puddle Toys in Marblehead, Mass., told TDmonthly in spring 2010 that Haba's tea sets sell best in her bath department.
— Two of 39 retailers said in March 2010 that Haba is their best supplier of bath toys.

Mynus is an addition to the UGLYDOLL plush family. Mynus' distinct personality traits are that she is quiet, shy and engaged in deep thought. Mynus is also known for her brilliant ideas and helpfulness. Karen Laureigh, Marketing Manager at Pretty Ugly, told TDmonthly, "These loveable, hip, huggable plush characters each have a distinct personality sure to capture your heart and are not a bit UGLY at all...because UGLY means unique and special!" Awards: Parent's Choice Award 2010. Launch date: February 2010.

Picksey is an inter-dimensional being. He can be in many places at the same time and despite his ability, Picksey has a lot on his mind and seems to be stressed out all the time. Marketing Manager Karen Laureigh of Pretty Ugly LLC told TDmonthly, "Kids can help him keep his cool through hugs, kisses, and contributions to his chocolate bar fund." Awards: Parent's Choice Award 2010. Launch date: 2010.

This hand-painted Black Bear by Papo is a high-quality animal figure. Operations Manager of Hotaling Imports Brian Shackelton told TDmonthly, "The design of all Papo products is realistic and natural, which enables you to experience the large variety of nature — from domestic animals on a farm to wild animals in the jungle." Launch date: March 2010.
— Papo Figures were best sellers at Figpickels Toy Emporium in Coeur d’Alene, Idaho, in late summer 2010, according to owner Brett Sommer. “Customers love the quality and selection,” he noted.
— In a Summer 2011 survey, four out of 14 retailers told TDmonthly that Papo was their best-selling brand of action figure.

Add an outdoor patio to any dollhouse with bamboo plants, decking, a patio set with a working umbrella, and a miniature grill with four shish kabobs. Hape International Marketing Manager Robin Lehnert told TDmonthly about the company's "use of bamboo to create a very unique and realistic dollhouse furniture set." Launch date: Feb. 2010.

Children can prepare a cup of joe for themselves or a guest with this modern coffee maker and sugar and cream. They can insert the single-serve coffee filter in the basket and push the button to pretend the coffee is brewing. This product is constructed with a combination baltic birch plywood and maple. Robin Lehnert, Marketing Manager at Hape, told TDmonthly this product features a "modern realistic design in lifestyle colors." Launch date: Feb. 2010.