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August 2003 | Vol. II - No. 8

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Wooden Toys in the 21st Century

  Wooden Toys Bridge Generations
   
No Substitute for Wood
   
Timeless Wooden Toys
   
Wooden Toys Grow Up
   
Wooden Toys That Strike A Chord
   
Collectible Wooden Toys for the Connoisseur


Sounding Off: The Best Musical Toys

  Sales of Musical Products
   
When Pots and Pans Won't Do
   
Toys in the Tune of Fun
   
Music for Little People Makes it Big


Video Games Leading the Pack

  Synergy and Expanding Technology Drive Booming Video Game Industry
   
The Future of Portable Gaming
   
Anticipation Rides High at Video Game Expo

 
TOP 10 BEST LICENSED TOYS RANKED ON DOLLARS
1.  YU-GI-OH! JOEY/PEGASUS PK
2.  HULK HANDS W/SOUND
3.  YU-GI-OH LEGACY DARKNESS BOOSTER
For the rest of the Top 10, click here

TOP 10 BEST LICENSED TOYS RANKED ON UNITS
1.  HOT WHEELS BASIC CARS
2.  YU-GI-OH! METAL RAIDERS 1ST EDITION BLISTER
3.  HOT WHEELS 03 BASIC ASST
For the rest of the Top 10, click here

TOP 10 MUSICAL INSTRUMENTS/INCL. PRESCHOOL RANKED ON DOLLARS
1.  WIGGLES GUITAR
2.  SS ELMOS POP UP PIANO
3.  STUDENT GUITAR
For the rest of the Top 10, click here

Source: The NPD Group / NPD Funworld® / TRSTS® Dora Radwick 516-625-6190

Doll Wars: Mattel’s Flavas Take on Bratz in a Battle for Tween Girls’ Dollars
Fa-shizzle: the Flavas crew rocks, bling bling! If you’re a girl between the ages of 8 and 10, no doubt you understand the above sentence... Full Story>>
  Grandparents Offer an Expanding Market Niche
   
  New Books For Fall That Girls Will Love
   
  New Boy Books For Fall

  Automoblox Revs Up for the Toy Market
  Language Littles Cute in Any Language
  Madacy Helps Crayola Celebrate 100 Years

Children’s Music Reviews
TDmonthly’s Scott Ferguson tackles the world of children’s recordings. Click here to read reviews of spoken word, music CDs and DVDs/Videos for children....
Full Story>>
Bringing Back Low-Tech Fun
In the year 2000, three career dads in Seattle were having trouble finding classic fun for their families, so they founded Front Porch Classics...
Full Story>>
Allied Hobbies Keeps Them Coming Back
Allied Hobbies has weathered everything from economic downturns to competition from VCRs and computer games.
Full Story>>

Video Showdown: A Mother and Son Bond Through Battle
I get a little nostalgic for Candyland these days. Used to be when I played a game with my son Ryan, knowing my colors and how to count to ten were the extent to which my intellect was challenged...
Full Story>>
Teaching the ABCs of Video Game Design
Video game designer may have replaced Web designer and film director as one the most sought-after jobs... Full Story>>
Shopping in the 21st Century
Do you know what the “butt-brush factor” is? This, and other pertinent information for retailers, is covered in Envirosell...
Full Story>>

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August survey Results
2900 surveyed,
89 responded


1. When do you begin ordering for the Holidays?

14%
February-April
9% May-July
58% August-September
12% October
7% When we have somewhere to put the stuff.

2. What categories do you predict will be hot-sellers this Holiday Season?

16%
Family-oriented games
12%
Arts and Crafts
21% Licensed movie/TV toys
9% Hobbies
21% Video games
21% Wait, let me get my Ouija board...

3. How do you predict your store faring for the 2003 Holidays?


16% A lot better than last year
45% Somewhat better
9% About the same
19% Sales the same, but thinner profits due to price reductions
9% Lower sales
2% Are you trying to give me an ulcer?

4. Will you be doing more/different advertising this year?

16%
Yes; we plan to hype ourselves shamelessly
33% We will narrow our focus to a select clientele
42% No; word of mouth is our best advertising
4% Do lights in the window count?

5. Will you place smaller Holiday orders due to the sluggish economy?

33%
We will place smaller orders; better safe than sorry.
39% We order to fill our shelf space; we prefer to think positive.
28% Whatever doesn't sell in December, goes on sale in January.

6. Do you have any strategies for making your store more customer-friendly during the Holidays?

22%
No-hassle return policy
10% Gift certificates
0% Separate lines for sales and returns
8% One or more employees dedicated to answering questions
52% All of the above
8% Free massage

 


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