January 2010 New Specialty Toys — Plush

This organic Strawberry Stroller Toy comes with a rattle inside for extra fun. Launch date: Fall 2009.

Sweet Chocolate meets soft, creamy creamy fabric. This gentle dog is 14", a creamy soft pink with ever so sophisticated chocolate piping trim. It also comes in blue. Launch date: 2010.

The Little MVP 9" activity toy with rattle, squeak and crinkle sounds hangs from a crib or stroller where baby can reach for the baseball or football. Launch date: 2010.

Buddy is a 12" dog with a lopsided grin and floppy brown ears - and made out of the soft microfiber.  as with all TAGGIES friends, Buddy comes with  the patented looped ribbon tags that babies love to explore and rub.

This is an 8" bamboo bunny, sitting up and white with light tan markings. Bamboo is a sustainable resource that is soft and easy to clean.

It’s bedtime and Llama Llama is snuggled under his covers ready for sleep. Suddenly he feels so alone! He needs his mama. Where is Mama!!! She soon comes back with a hug and a kiss — “Mama Llama’s always near, even if she’s not right here.” Now, at last, Baby Llama can fall asleep. Llama Llama Doll is a soft and warm bedtime companion. "Llama Llama Red Pajama," "Llama Llama Mad at Mama" and "Llama Llama Misses Mama" are written by Anna Dewdney and published by Viking.

Fashionably fit in designer fabrics treated with quilt stitching, this little 5" horse makes a colorful playmate or nice room decoration. It has beans in its body and legs, allowing it to easily stand up. The product is machine washable.

Everyone needs to have a friend at school. But when it’s the first day of school and the friend you bring along is a mouse and your school is for cats, things might not go as planned ... Join Splat as he makes new friends and takes care of his old ones in the best-selling books by Rob Scotton. Coming this fall: Merry Christmas, Splat.
—"It's a known series, and it's good and not too scary," said Mary Walsh-Martel, owner of Magical Child in Greenfield, Mass. It was one of her 2010 Halloween sellers.

This little goat is baaaahd to the bone. He features a secret code that allows kids access to an online world filled with educational games and fun. Launch date: 2009.

— Lisa Bingham, owner of Firefly Toy Shop in Milford, Pa., named Webkinz as one of her top-three best sellers in November 2009.

When aliens fly down to Earth,
They don’t come to meet YOU . . .
They simply want your underpants –
I’ll bet you never knew!
Are you perhaps missing some underpants? Kids can see this one-eyed monster, clad in briefs, in action in the zany, hilarious book by Claire Freedman and Ben Cort. "Aliens Love Underpants" is published by Barron’s Educational Series.

The Cherry Blossom Bird is one of the Webkinz pets that come with codes on their tags that unlock an online playworld. This little bird loves to eat Cherry Blossom Cheesecake. Launch date: 2009.

This famous pig has a sassy personality and a big imagination, and has delighted readers for years in the books by Ian Falconer. This doll, dressed in her classic red dress, is full of charm and wit, designed to delight Olivia lovers of all ages.

Denny the Dog features a rattle or squeak toy in one ear. Press the other and you'll activate a classical music selection. He's easily assembled and doesn't need to be taken for a walk.

Each time a We Give Back character is purchased, the identical character is given to a children's charity. Kids can learn that giving is also receiving with this charitable toy.

The Butterfly Baby Mat is a soft and sanitary way to let Baby play on the floor. The product depicted is a prototype. Design may change significantly before production.

These soft bean bag chairs come in cuddly animal character designs.

Babies can get a good organic start with this gift set, which includes a sleeper, blankie, hat and carrot rattle.

This eco-friendly rattle is produced in a certified organic plush toy factory in China and made with organic cotton, natural silk, sustainably grown corn fiber, soy and hemp. Inside, apple seeds make a satisfying rattling sound. The bright red, heart-shaped apple comes with each of the 9" Apple Park Picnic Pals plush toys or, as shown here, can be bought separately as a gift. It measures 2.5 x 3.5 x 1.75 inches. Launch date: September 2009.

Ducky is part of a collection of five  eco-friendly stuffed animals produced in a certified organic plush toy factory in China and made with organic cotton, natural silk, sustainably grown corn fiber, soy and hemp, and non-toxic plastics. Ducky (about 9" tall) holds a heart-shaped apple rattle and comes packaged in a round red box with a leaf and ribbon on top. He has a furry tuft of soy plush on top of his head in case you weren't already charmed by his webbed feet. Launch date: September 2009.

The Ducky Blankie is part of a collection of five eco-friendly stuffed animals produced in a certified organic plush toy factory in China and made with organic cotton, natural silk, sustainably grown corn. Ducky comes as a 9" plush toy or as this chewable, suckable cuddly blankie. He has knots for gumming, adorable webbed feet and cute peek-a-boo packaging. He measures 14.75 x 12 x 3.75 inches. Launch date: September 2009.

Lamby is part of a collection of five eco-friendly stuffed animals produced in a certified organic plush toy factory in China and made with organic cotton, natural silk, sustainably grown corn fiber, soy and hemp, and non-toxic plastics. Lamby (about 9" tall) holds a heart-shaped apple rattle and comes packaged in a round red box with a leaf and ribbon on top.His extra special feature is his blue-suede hooves, which he uses to trip the light fantastic. Launch date: September 2009.

This 14” Uglydoll is a limited edition produced for one year. Five other colors of Ox are available.
— Three of 39 retailers named Uglydolls as a best seller for tween girls in October 2009, citing sales of 24 to 30 per month.

Cloud B aromatherapy pillows are made with the same high-quality fabrics as their plush counterparts. A removable inner pillow features a soft cotton outer casing and a deep pocket for securing the aromatherapy pouch. Additionally, each pillow comes with a removable fitted bamboo pillowcase for added comfort and washing convenience. Furthermore, the pillows will feature a removable scented pouch with Cloud B’s exclusive aromatherapy lavender blend. The first two to launch are the Sleep Sheep Aroma Pillow™ and the Lavender Lab Aroma Pillow™.
Awards: 2010 National Parenting Center Seal of Approval

The grow-and-go design of the BuckleyMobile extends the life of the purchase with a multi-stage product created to delight newborns and continue to engage them as toddlers. By integrating the BuckleyBoo Click Buddies into the product design, the mobile comes with four individual rattles/finger puppets that can be clipped onto any stroller, highchair or car seat so baby can take them on the go. The wind-up mobile plays Brahms' Lullaby, and the removable Click Buddies, which each have an internal rattle, buckle into the cloud canopy. Launch date: September 2009.