September 2009 Notable Toys — Teddy Bear

Sidwell™ is a 17” light brown teddy with an embroidered nose, ultra suede paw pads and a beige chiffon neck bow.

This 15" classic bear is fully jointed, with firmer construction than the company's floppy bear, and is designed for dress-up and role play. It is available in six fur color choices: vanilla, buttercream, honey, dark chocolate, light pink, and light blue. Each bear is handmade in Vermont and comes with a lifetime guarantee. "This is the bear that made us famous, having sold millions worldwide. It is being introduced for the first time ever to retailers as a product aimed at the high-end toy consumer who shops at the world's finest toy stores," Irene Steiner, VP of marketing for Vermont Teddy Bear, told TDmonthly. Launch date: 2009.