December 2013 Notable Toys — Plush

Aurora grows its diverse collection of must-have My Little Pony plush with stylish new designs including characters in a "seated" pose (a first for My Little Pony plush in the gift market) as well as a new keychain assortment where each pony includes a clip for hanging just about anywhere. The popular ponies with personality are based on characters from the hit animated series MY LITTLE PONY FRIENDSHIP IS MAGIC, including PINKIE PIE, RAINBOW DASH, APPLEJACK, RARITY, FLUTTERSHY and for the first time ever, PRINCESS TWILIGHT SPARKLE. (MSRP: $5 for keychain; MSRP: $20 for "seated" style)
— Gladys Griffin, owner of Main Street Toy Shop in Columbus, Ga., told TDmonthly in a January 2014 survey that My Little Pony plush from Aurora was a best-seller. "They were just out of here in no time," she said of a recent, fast-selling order.
— Gary Green, owner of Toy Box of Asheville Inc in Asheville, N.C., told TDmonthly in a May 2014 survey that Aurora's My Little Pony was their best-selling line of licensed toys.

Chap Golden Retriever is one of 8 new sized and standing styled Douglas 10” Dogs.They are all full of personality, breed characteristics, beautiful faces, softness and playfulness.  The value is incomparable and the new size is perfect for play! SRP $13"   

A comfy and trendy way to carry this bag with the adjustable, long strap is over the shoulder and across to the other side. The fashionable, designer fabrics work beautifully with the original dog artwork or with the profusion of sparkles to create a trendy icon, such a butterfly, horseshoe, lollipop, or flower. The jeweled designs make the bag literally brighten! There are 4 dog-art bags and 4 bejeweled bags in the new collection.

Adventure Time- Deluxe Fan Favorite Plush (6-14256 Lady Rainicorn, 6-14258 Lumpy Princess). In stock.

Minecraft - 7" Animal Plush Assortment (4-165258-Mooshroom, 5-16521- Pig). In stock.

Introducing a new family of super-soft, collectible plush mushroom characters called mi mu ru™ (my moo roo). Each of the unique, beautifully embroidered characters (eight in all) have individual personalities complete with their own mottos and fun names. missikissi says, "A simple kiss can make everything better”. zzzzizi says, "A nap a day makes grumpy go away." And, ouchi booboo states, "Bumps and bruises reminds us not to do that again." These are just some of the mottos from mi mu ru™.

Adding to their play value, each handmade 2" tall cute plush is attached to their own ultra-soft wristband (buddi bands™) which allow kids to wear ’em, carry ’em and share ’em. This feature enhances the play value while still being affordable. Kids will want to collect ’em all! mi mu ru buddi bands are more than a toy, they are a super-fun children's accessory. Sales reps/distributors welcome. www.mimuru.com

Climb the Monkey Bars? That’s Bananas! is our second book and is also available in hardback. Here, our young boy faces his fears on the playground. Excited to play on a new jungle gym, he tearfully changes directions when his Papa encourages him to climb a ladder so he may join friends on the monkey bars. When his imagination tosses him into a wild place, a gentle, furry friend coaches the new climber through his first success with high places. Includes plush Monkey.
TDmonthly Editor's Notes:
- A series of books that help kids with their phobias. My daughter loves the  illustrations.
- A story line that kids can follow and relate to. A great gift for any child.
- Fun use of rhyme throughout the story.
- Fobie Friends encourages youngsters to confront their fears with courage and an open mind. 
- Encourages inner strength

Did My Owl Just Growl? is our first book and is now available in hardback. The turmoil begins the moment the lights go out. Our frightened young boy is in his bedroom tucked in for the night, but he is confronted with eerie sounds and creepy shadows that send his imagination soaring into the spooky, dark woods. Fortunately, an unexpected friend guides him through his adventure. Includes plush Owl.
TDmonthly Editor's Notes:
- A series of books that help kids with their phobias. My daughter loves the  illustrations.
- A story line that kids can follow and relate to. A great gift for any child.
- Fun use of rhyme throughout the story.
- Fobie Friends encourages youngsters to confront their fears with courage and an open mind. 
- Encourages inner strength