This soft and cuddly 9" plush has eight friends, all of whom are named after the Fruit of the Spirit mentioned in Galatians 5:22. Joyful Joe carries a plush toy Bible personalized with his name that attaches by Velcro to either hand. The Bible has a 10-second re-recordable sound module that can feature a caregiver's message or Joe's voice reciting scripture, available at the company's website. The included character card tells about Joe and notes his favorite Bible verse. “Joyful Joe Hippo takes character building and biblical education to a bold new level of fun,” Teresa Rose of Learn the Word told TDmonthly. “Parents and teachers love the flexible feature of recording verses and customized messages for their children.” Launch date: April 17, 2007.