The Clingy Cord is an adjustable, decorative elastic cord that secures sippy cups, bottles, blankets, toys, pacifiers, stuffed animals and other go-everywhere items to the stroller, high chair, car seat, diaper bag, shopping cart, etc., so when a child throws their belongings they don't hit the floor. The Clingy Cord eliminates the need to retrieve an item over and over again for a child and reduces the risk of losing belongings. It is designed to be soft, safe and durable. "It is the only one on the market that is completely adjustable to fit a variety of products. ... You can also add additional links to hold more than one object," Carolyn Carter, owner of CaitiMac Creations, told TDmonthly. Launch date: November 2007.