This adaptable ball features a shock-resistant openable ball on the inside and a soft rubber covering. The core of the ball can be popped out of any hole on the elastic exterior, and then can be filled with rice, coins or other objects to create distinct sounds. Kids can mix and match the balls and covers, and each comes with a secret code where they can play a game online for prizes. Launch date: 2009.

XaXa (pronounced "Ksa·Ksa") is designed to stimulate the senses. It's for playful, curious people, jugglers, dancers, performers – for kids of all ages. The adaptable balls invite kids to experiment and explore: Fill them with different objects to change their sound or weight and mix or match colors to get the look they like. The core of XaXa is made of shock-resistant, clear plastic that is protected by a super-elastic rubber skin. This soft skin makes the balls pleasant to touch and easy to catch. It is so stretchy and durable that the core can easily be popped out of one of the holes.