This is a natural for kids who want to imagine themselves engaged in fantastic activities. It comes with a plastic handle and is made with foam, so the only thing it clobbers is boredom.
— "Magical Sword from Small World does real well," said Marilyn Walker, owner of Play Fair Toys in Boulder, Colo.
— "Foam Swords from Small World," was also the quick response that Betty Quigley, manager of Grandrabbits Toy Shoppe in Superior, Colo., gave when asked to name a best-seller in the foam category.
— The “blade” comes in red, yellow or blue and has a plastic handle.

This 4-piece set includes a helmet, breastplate, sword and shield. It’s available in silver or black.
— “Mostly knight armor and swords: That’s what consistently sells well,” was the sales trend observed at Blue Turtle in Dayton, Ohio, by owner Carolyn Meyer.
— “What’s popular are swords and things that would go with that.  ... That seems to be best now,” seconded Gwen Bowden, manager at Doodlehopper 4 Kids in Springfield, Va.
— Lisa Orman, public relations for Small World Toys, shared with TDmonthly: “This set is a great value. All pieces are soft plastic, and made for safe, comfortable, imaginative play.”

The Virtual Speed Baseball is just like a real baseball, with a leather cover and stitching. The difference is that it clocks the speed of a throw with an LCD display that’s powered by non-replaceable batteries. So, although you can throw it, you can’t hit it. It’s a specialty item that’s neat for all kids but can be used as a training tool for up-and-coming baseball players, too.
— “Small World Toys has a baseball that you can throw and it will tell you how fast you’re throwing. That’s been popular,” described Terri Bracken, owner of Earth Explorers Toys in Zionsville, Ind.
— “Virtual Speed Baseball,” was the answer given by Warren Brown, owner of French’s Toy Shop in Concord, N.H. when asked about top-selling fitness toys in his store.
— Lisa Orman, public relations rep for Small World Toys told TDmonthly, “Children love to challenge themselves, and the Virtual Speed Baseball allows them to challenge themselves again and again, and try to beat their ‘best throw.’ It lasts for more than 100,000 throws!”

Active Edge Extreme Virtual Distance Football tells you how far you've thrown the ball. The football has a digital LCD readout on it that displays the distance thrown in yards. Super grip texture and durable foam construction are just like a real football.

These solid rubberwood blocks are cut into a variety of fun, architectural shapes, and finished to prevent splinters and slightly rounded at the corners to keep play safe. Each of the precisely engineered blocks — rectangles, columns, pillars, arches, triangles and more — is exactly related in size to the basic unit blocks, which helps develop problem-solving and perception skills while nurturing creativity.

Children can mix-and-match these cuddly plush friends that feature magnetically interchangeable heads and tails. Collecting all six in the collection allows kids to create more than 200 PlajaPets. In June 2007, new PlajaPets Tiger, Platypus, Rhino, Monster, Pig and Monkey were launched. “The very unique look and feel of our characters draws kids (and adults) to them. Once children get these in their hands, they honestly do not want to put them down. [They have been embraced by] teachers ... in classrooms all over the United States, as well as by child psychologists who teach cognitive development,” COO Jason Johnson of Plaja International told TDmonthly. Launch date: February 2007.

The Gertie Ball now has a little barnyard twist to it. Designed to fit into the smallest of hands, yet consisting of the same unique materials that have made the Gertie ball famous, Baby Gerties are sure to provide joy and fun for the littlest among us. They feature smiling farm-animal designs, which include a cow, sheep, pig and duck. 
— "The kind of ball is important. [We] have Gertie balls," was a comment about outdoor best-sellers provided by Donna Dobkin, owner of Leapin' Lizards Toy Company in Bend, Ore.
— "We like...Gertie balls," said Frances Finfrock, owner of Aunt Franny's Toys in Richland, Wash.
— Four of 18 retailers told TDmonthly that Gertie Balls remain hot-sellers in their stores.

Small World Toys has the perfect new item to help little ones find their navel, just in case it’s gone astray. Karen Katz’ adorable book “Where Is Baby’s Belly Button,” along with a cuddly plush toy that comes to life from the story, will help baby solve this caper in no time. The plush doll measures 12”, and the company requires a minimum order of four units. Launch date: June 2007.

The Cat in the Hat is back, here to inspire giggles and joy with rhymes straight out of Dr. Seuss’ famous book. Activated with a clap or a touch and made from soft, high-quality plush material, the Cat in the Hat features superior sound quality and mechanical head movement. It’s a playfully perfect way to encourage early language skills and introduce rhyme patterns to little ones over 18 months old. Launch date: March 2007. 

The Grinch who stole Christmas is coming to town. Activated with a clap or a touch, the Grinch features superior sound quality and mechanical head movement. With rhymes straight out of Dr. Seuss's classic book, it's a playfully perfect way to encourage early language skills and introduce rhyme patterns to little Whos over 18 months old. Launch date: July 2007.

The Tolo Fishing Boat Bath Toy is actually 3 toys in one: a fisherman inside a small boat that fits insides a larger boat. It's made of durable plastic in bright primary colors. The Tolo Fishing Boat is a real catch for young sailors in their tubs.
— "One thing we sold a lot of is little boats from Small World," said Mary Sisson, owner of Kazoodles in Vancouver, Wash.
— Sisson said she sold 22 units in the last year: "We would have sold a lot more if we had gotten a lot more, too."
— "This is the only fishing toy in the market that actually works to really catch the fish, since it brings the magnets together in the water," said Lisa Orman, public relations for Small World Toys. "They are European-made to last forever and are diamond polished so that the edges are completely smooth."

The Pull-Along Cart combines the attributes of three different styles of play: pull toy, building blocks and puzzle solving. The cart comes with 25 brightly colored and assorted wooden blocks. There’s rubber on the wheels for traction and safety.
— “I sell a lot of the Small World IQ baby products,” said Amy Barrett, owner of Lasso the Moon Wonderful Toys in Helena, Mont.
— “I couldn’t give you one figure,” Barrett admitted about the sales of IQ baby products in her store. “Let me just say that we sell a lot.”
— "The Pull-Along Block Cart incorporates traditional block play with the added benefits of storage and pull-along fun," said Lisa Orman, public relations manager for Small World Toys.

This deluxe 45-piece cookware and food set has everything a child needs to pretend-cook delicious and nutritious meals. The brightly colored plastic set includes a cutting board, knife, fry pan, cooking pot, pretend foods and everything else kids come to expect when play-dining. The set comes in its own see-through plastic carrying box with a lid that snaps shut on both sides and can be turned over to use as a tray.
— When asked about playsets in spring 2007, Teri Soelter, owner of Teri's Toybox in Edmonds, Wash., said, "We sell a lot of kitchen-type things for boys and girls — play food. We get them from Small World. We probably sell a couple of dozen per month.”
— Two of 39 retailers cited Small World Gourmet as part of their top-selling lines of playsets.
— Marilyn Sipila, owner of Toys Etc. in Poulsbo, Wash., named Small World Toys as one of her favorite vendors in spring 2007. “I like companies that churn out high-quality product,” she said.

This All-In-One Fashion Set comes with 150 fashion accessories to make a girl's doll the best-dressed baby on the block. Kids will love styling every aspect of their dolls, from hair to clothes to makeup. The Fashion Set features a beautiful doll with a number of different outfits. It comes with a working hair dryer, pretend makeup and cool accessories. There's no end to the stylish looks kids can create with this set.
— "We sell quite a lot of the Small World baby line. Across the board their stuff does well," said Karen Leppmann, owner of Finnegan's Toys and Gifts in Portland, Ore., when asked about hot-selling dolls.
— Two of 62 retailers TDmonthly spoke with in spring 2007 said Small World is a best seller in the doll category. Some specialty retailers told TDmonthly they sell three or four units a month of the Small World dolls.
— "Featuring a smiling doll, three complete outfits and an exciting assortment of styling tools and accessories, this all-in-one fashion playset comes complete with 150 pieces, giving it endless imaginative play value for children and economic value for parents," said Debra Fine, CEO of Small World Toys.

This sturdy, three-story dollhouse is the perfect setting for expansive living. There’s plenty of room for all kinds of accessories and endless imaginative play. Features include an open design for easy access, stairs from the second to third floor, and a built-in handle in the roof for easy carrying. "With its sturdy, heirloom-quality wood construction and open design, this beautiful dollhouse is not only a home where little imaginations can play and grow, but also a wonderful setting to encourage cooperative play with caregivers and other children," said Debra Fine, CEO of Small World Toys.
— "They're really good quality," said Tristan Hewitt, manager of Dragon's Toy Box in Seattle, when asked about Ryan's Room dollhouses.
— Seventeen of 62 retailers told TDmonthly  in spring 2007 that Small World is generally the best-selling brand in play houses. One or two dollhouses a year was a common sales figure given among retailers — especially those concentrated in the Northwest — regarding the Ryan's Room brand.
— Ryan’s Room dollhouses and furniture are in the top-10 best sellers at LB Toys in Media, Pa. “The traditional dollhouses and furniture are made of natural wood,” Owner Jamie Burdette told TDmonthly in spring 2008. “That’s obviously a plus with the lead-paint situation.”

The Cozy Clubhouse makes for a perfect play house setting. It's a cabin-shaped tent with two mesh windows, hook-and-loop enclosures, and an awning that rolls up and ties. It comes with a waterproof ground sheet, lightweight and brightly colored polyester, and plastic poles for safe and active play. The Clubhouse includes a bag with hook-and-loop closure for easy storage, and it connects to Tube Travel, Hide In Hideout and See Mee TeePee.
— "Small World's crawl tent" was among the best-selling items in play houses according to Amy Barrett, owner of Lasso the Moon Wonderful Toys in Helena, Mont.
— Three of 62 retailers cited Small World play houses as best-sellers in their stores. These specialty retailers told TDmonthly in spring 2007 that they sell about one Small World tent per month.
— "Lightweight, brightly colored, and ideal for indoor or outdoor fun, this clubhouse strengthens all of the skills associated with active play, including movement and agility, while also encouraging imaginative play. It makes for the perfect playhouse for all children," said Debra Fine, CEO of Small World Toys.

Kids can perform like a pro with the electronic Tune in Violin with bow that produces 18 pre-programmed tunes and a light show, too. Made of plastic, the instrument features volume control and requires 2 AA batteries (not included). "Featuring a bow that moves over faux strings to create realistic notes, flashing lights and 18 different programmed songs that children can listen to or play along with, the Tune in Violin is a playful way to encourage imaginative play, develop cognitive thinking and instill a lasting love of music," said Debra Fine, CEO of Small World Toys.
— “The Tune In Violin or the Saxophone from Small World still seems to be our most popular seller,” said Kim Emigh, VP of e-commerce at Growing Tree Toys in State College, Pa.
— This product was named as a top-10 best seller by Jamie Burdette, owner of LB Toys in Media, Pa., in spring 2008. “It’s a good, interactive toy and good quality,” he said, noting a few months later that he sells about 30 per month.
— Three of 45 retailers who spoke with TDmonthly in summer 2007 said Small World or Neurosmith musical toys were selling well, reporting average sales of about 10 to 20 units a month. Ten percent of 68 retailers listed Small World as their top supplier of musical toys in summer 2008.

The Baby Buzzer from IQ Baby is a unique baby toy with the amazing ability to calm a fussy baby. This musical, vibrating baby soother fits easily in a purse or pocket and has soft teethable ears. It features three buttons set to play sweet, soothing and classical lullabies by Bach, Beethoven and Mozart. Vibrating motion and eyes that light up add to the buzzer's considerable list of features. The Baby Buzzer requires 2 AAA batteries. Demo batteries are included.
— The Baby Buzzer was among the popular baby gift items in the store of Ginger Milligan, owner of Fantasy Island Toys in Fairhope, Ala.

PlajaPets are designed with children of all ages in mind. With their lighthearted look and undeniably delightful style, PlajaPets definitely stand out in a crowd. The ability to interchange, rearrange, mix, match and reattach the magnetically connectable heads and tails of each pet is what makes this sensational stuffed toy so unique.

PlajaPets are designed with children of all ages in mind. With their lighthearted look and undeniably delightful style, PlajaPets definitely stand out in a crowd. The ability to interchange, rearrange, mix, match and reattach the magnetically connectable heads and tails of each pet is what makes this sensational stuffed toy so special.

PlajaPets are designed with children of all ages in mind. With their lighthearted look and undeniably delightful style, PlajaPets definitely stand out in a crowd. The ability to interchange, rearrange, mix, match and reattach the magnetically connectable heads and tails of each pet is what makes this sensational stuffed toy so unique.

For ages 3 months and up, Shake, Rattle, and Roll helps develop motor skills as babies shake the rattle and make brightly colored beads pitter-patter back and forth. The rattle aids both visual and auditory stimulation for the baby, and introduces something new and fun into their growing cognitive world.
— "Tolo, if I can get it. Small World Toys has been carrying it. I think it's a European brand," said Marilyn Sipila, owner of Toys Etc. in Poulsbo, Wash., when discussing hot-selling baby items for Christmas 2007 and beyond.
— Small World Toys is also a popular baby toy brand with customers at Learning Tree Toys in Oklahoma City, Okla.
— Two of 54 retailers TDmonthly spoke with in fall 2007 said Small World Toys will sell well in the baby section during the holidays.

This miniature version of a Plaja Pet is one in a collection of 12. It measures 4" x 4" x 3" and has a magnetic head and tail that can be removed and is interchangeable with other Plaja Pets. Plaja Petites are sold in pair-packs. Launch date: November 2007.

The puzzle is composed of sturdy wooden pieces. The puzzle will help children build fine-motor skills, imagination skills and numbers skills. The hour and minute hands even spin around to help children learn to tell time.
— “Puzzibilities by Small World – we sell at least one a week,” Bennie Campbell, owner of ABC Toys in Conway, Ark., told TDmonthly.
— Over 10 percent of retailers who spoke with TDmonthly in early 2008 named puzzles for very young children as their best-selling type of puzzle.
— The Puzzibilities line includes four progressive levels of puzzles, designed to stimulate learning across ages and developmental skills.

The musical ball will teach kids all about shapes and colors. Soft and sturdy, it features bright colors and multiple textures for visual and tactile stimulation. As the ball asks children to find a color and shape, the music will play to encourage their exploration and keep them entertained. The toy is intended for children over the age of six months.