Travel Buddies™ neck pillows are designed to comfortably support sleepy heads on planes, trains, and automobiles.

Snuggle Paws are a super-soft blanket rolled up in a blue puppy or a pink cat, with a handle for toting around.

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Ditto is a soccer star. He comes in a window box that transforms into a play set for him and his Pet friends. Launch date: Summer 2011.

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Pawparazzi Lifestyle Dining Sets & Snuggly Bed Sets for pampered pets.  Snuggly Bed Sets come with a plush sofa bed and snuggly blanket for couch paw-tato time!  Lifestyle Dining Sets come with a heart and paw patterned leash and collar, colorful dining mat and silver bowl to keep celebrity pets walking and dining in style!

Pawparazzi Pet Personality Sets are the newest addition to the Pawparazzi line. 6 new 'mini' Personality Sets offer kids their Pawparazzi pet fix at a retail price of only $9.99. Each set includes a plush pet, clothing accessory, sticker, and trading card with fun facts about the famous pet. "Kids become engaged in the fantasy world built around Pawparazzi. Every pet has a personality that is enhanced through the product accessories and offerings and online at PlanetPawparazzi.com," Susan DeCoste, marketing coordinator at Noodle Head,Inc., told TDmonthly. Launch date: September 2011.

Choose from 6 themes: Winter Fun, Celebrity Sleepover, Beach Boogie, Fun in the Sun, Celebrity Wedding, and Diva Ballerina. These accessory sets expand the pretend play experience for Pawparazzi fans. Launch date: September 2011.

Each set includes a fashionable pet carrier purse and fuzzy blanket for celebrity naps.  Paired with Pet Personality Sets and Celebrity Pet Play Sets these couture purses pull the whole Pawparazzi look together for only $7.99. Launch date: September 2011.