This set of three soft, squishy blocks features textures, sounds and imagery to keep babies engaged and entertained with stacking and discovery. The small block features real-life imagery, an apple-shaped teether and number learning, the medium block features crinkle sides for sound effects, number learning and colorful imagery, and the large block features 3-D butterfly wings with crinkle, real-life imagery and number learning.
  — As of 8.24.10, this product had 5 out of 5 stars from 5 reviews on Target.com and was listed in the top 30 best-selling toys and games. PROS: Entertaining and well-priced.

This soft, multi-textured friend is designed to be both cuddly and educational. The youngest babies can hug him to hear a Baby Einstein melody and explore the textures for tactile development. As children grow they can learn color names by squeezing each leg to hear its color in English, Spanish or French. The Octoplush includes volume control and requires two AA batteries.
 —  As of 8.30.10, this product had 4 out of 5 stars from 31 reviews on Target.com and was listed in the top 30 best-selling toys and games. PROS: Cute, educational and appeals to children. CONS: Colors can wear off with time.

This is a new activity toy that provides a variety of activities and sounds to keep baby entertained while on the floor or in the crib. Use on floor, or attach straps for use in crib. Includes multiple activities to develop different motor skills.
Awards: Dr. Toy 100 Best Children's Products - 2010

Promote music appreciation and auditory development by introducing your little one to baby-friendly versions of classical masterpieces. A large, easy to press button allows your baby to toggle through 7 high quality and enjoyable classical melodies at home, or for on-the-go fun. It also has colorful lights that dance across the screen to enhance each entertaining melody and promote visual perception. Featured melodies include excerpts from Mozart, Chopin, Vivaldi, and Rossini. Toy also includes Off/Low/High volume control and 2 AA batteries.
 —  As of 10.25.10, this product had 5 out of 5 stars from 56 reviews on Target.com and was listed in the top 30 best-selling toys and games. PROS: Durable, engaging, mesmerizes infants.

What do puppies love? Puppies love to run and play, puppies love to eat and sleep, and puppies love you. This over-sized board book with a unique sliding-panel format is designed to introduce youngsters to the delights of puppies. With colorful illustrations and adorable photographs of puppies under sliding panels, youngsters will love discovering what puppies are all about. Launch date: June 7, 2011.

Baby Lullaby takes baby on a soothing journey with classical lullabies by Bach, Brahms and Mozart. Enjoy relaxing ocean waves, sweet puppet shows and tranquil images. Includes DVD, CD, and picture book. 30 minute run time. Other titles in this series include World of Rhythm and Neptune's Oceans. Launch date: February 22, 2011.

Made easy for driving trips with adjustable straps for vehicle headrest attachment – this playful ocean-themed mirror features dancing lights, charming characters and classical melodies.  Four play modes: Discovery mode introduces baby to colors and shapes in 3 languages; Lights and melodies; Melodies; Lights only. Adjustable straps for use over most headrests.