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MSRP: $14.99
Age Range: 6 and up
SKU or Item #: 339-SEK-FP99-08
Launch Date: August 2008
Category: Arts & Crafts



This craft activity kit enables kids and adults to create handmade bag tags, key chains and more. The pack includes an Enchanted Kingdom poster, 32+ traceable images, oodles of Shrinky Dinks plastic, eight color ball chains, and a photo frame keepsake. Shrinky Dinks® is the amazing, shrinking plastic that you draw on, color in, cut out, and bake in the oven to create all kinds of crafty items such as jewelry, bag tags, charms, magnets and ornaments. Launch date: August 2008. Display Ideas: The product is designed to hang or sit on a shelf.
ToyDirectory Product ID#: 20266      (added 8/27/2008)
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Have lariat fun like the a real cowpoke! Our high-quality lariats are perfect for children and big kids who want to become lasso pros. 13 colors provide the perfect choice for cowboys and cowgirls. Each lariat is made from 20 feet of 5/16” polypropylene blend rope.
ToyDirectory Product ID#: 23659      (added 5/13/2009)
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Wholesale Price: (Log in to view)
MSRP: $13.00
SKU or Item #: 10323
Launch Date: August 2010
Gender: Boys And Girls
Category: Infant & Toddler
Wooden Toys



A graceful mother duck and her duckling are the perfect size for little fingers to stack together. Out of the tub, they gently rock together. A modern twist on a classic bath toy.
ToyDirectory Product ID#: 23444      (added 4/27/2009)
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MSRP: $17.99
Gender: Boys And Girls
Category: Arts & Crafts
Gifts
Stationery



Cards with a themed frame on the cover - leaves more room for creativity. Variety includes Birthday, Thank you, Get Well, Congrats, and General Friendship designs. 20 cards per book.
ToyDirectory Product ID#: 23448      (added 4/27/2009)
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MSRP: $19.99
Age Range: 8 and up
SKU or Item #: 102213-118-1042
Launch Date: March 2007
Gender: Boys And Girls
Category: Books



This cool and educational activity kit teaches kids all about what's inside the body and the body’s major systems: bones and muscles; the heart and circulatory system; the brain and the senses; and the respiratory, digestive and reproductive systems, including pregnancy and birth. The book features a 14-page board book (8½" x 11¼"), a nine-piece human anatomy block puzzle, anatomy trivia cards with 100 challenging questions, a 32-page activity book packed with information and a human skeleton poster. Shipping/Order info: 50 percent discount on 18 units or more. Launch date: March 2007.
ToyDirectory Product ID#: 12642      (added 5/4/2007)
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MSRP: $24.99
Launch Date: March 2009
Gender: Boys And Girls
Category: Action Figures



KizPal is an original line of action figures that connect kids to the KizPlanet Virtual World. Each toy generates a digital avatar, letting kids explore the vast virtual ecosystem as their favorite Kiz Toys characters, safely interact with other kids, play exciting 3D adventure games and help defend KizPlanet from the maniacal Simon Welk and his army of Muck Men. KizPal features fully developed Kiz Toys characters and storylines, fun, user-friendly gameplay and safe interaction for kids of all ages. Launch Date: March, 2009
ToyDirectory Product ID#: 21151      (added 10/29/2008)
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MSRP: $19.99
Age Range: 7 and up
SKU or Item #: PD1
Launch Date: January 2009
Gender: Boys And Girls
Category: Board Games
Educational
Card Games



In this fast-paced word game for two to five players, players trade two-sided letter cards between elegant wood racks, to create words, or steal them from each other. It may be used for family game nights as well as in educational settings. Game play takes 30 to 45 minutes. "PatchWord employs a unique game mechanic using cards with different letters on the inside vs. the outside, which trains logic, memory and sequencing skills, as well as spelling and vocabulary skills," Daniel Weaver, founder of Knightweaver Games, told TDmonthly. This product has won the following awards: 2009 Dr. Toy Best Vacation Children's Products; and 2009 Game of the Year for Educational Word Game from Creative Child Magazine. Launch date: January 29, 2009.
ToyDirectory Product ID#: 23760      (added 5/19/2009)
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MSRP: $8.99
Age Range: 3 to 6
SKU or Item #: 894128001038
Launch Date: September 2007
Gender: Boys And Girls
Category: General Games
Preschool
Educational



Designed to extend play with the Kubit2me Lil’ Scholars game, this box includes 60 All About Me Cards featuring fun and engaging games that help children learn about body parts and emotions, plus 135 reward stickers. Launch date: September 2007.
ToyDirectory Product ID#: 15655      (added 10/11/2007)
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MSRP: $36.95
Age Range: 9 to 12
Launch Date: January 2008
Gender: Boys And Girls
Category: Science & Nature
Construction
Educational



With this 63-piece kit, kids can build all five Simple Machines at the same time. Students can construct, examine, and explain simple machines to develop a deeper understanding of how they make work easier. The set contains enough pieces to build a lever, pulley, inclined plane, wheel and axle, and wedge. Children can modify the machines with four included weights (two 5g and two 10g) and eight included rubber bands to explore effort, force, load, motion and distance. The labeled pieces assemble easily and separate to store. An Activity Guide is included. Launch date: January 31, 2008.
ToyDirectory Product ID#: 20566      (added 9/19/2008)
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MSRP: $8.95
Gender: Boys And Girls
Category: General Games



A terrific card game that's very addictive for adults and extremely educational for the kids. Played in rounds of adding the card values, this is a very fast and exciting family game that's destined to be a family tradition. Peg packaged identically sized to the Spicy and Classic Farkel games.
ToyDirectory Product ID#: 10724      (added 12/19/2006)
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Wholesale Price: (Log in to view)
MSRP: $19.95
Age Range: 3 to 8
Launch Date: September 2007
Gender: Boys And Girls
Category: General Games
Educational
Puzzles & Skill



Magnetic MightyMind is ideal for travel and can keep kids busy for hours. The game includes a series of 30 puzzles that increase in difficulty. Some include color cues. Children learn as they place magnetic pieces onto each card, developing independence, self-expression and accomplishment. Launch date: Fall 2007.
ToyDirectory Product ID#: 12136      (added 3/29/2007)
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MSRP: $65.00
Age Range: 1 to 3
SKU or Item #: 113402
Gender: Boys And Girls
Category: Infant & Toddler
Wooden Toys



This colorful pull-along features wooden construction with pieces that fit into the shape cut-outs on the trailer. A doll or stuffed animal can ride along in the cab. It measures 13.7" x 7.7" x 9.5".
ToyDirectory Product ID#: 21229      (added 11/7/2008)
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Wholesale Price: (Log in to view)
MSRP: $29.95
Age Range: 3 and up
SKU or Item #: 94922 63261
Launch Date: February 2007
Gender: Boys And Girls
Category: Construction



Konstruk-Tubes allows kids to safely build creations of all shapes and sizes. There are three sizes of tubes to choose from and ten types of easy-fit connectors. All pieces are dishwasher safe and helps kids improve many skills, including problem-solving, hand-eye coordination, color recognition and hand dexterity. This item is featured on Dr. Toy's Summer 2007 Best Products List. Launch date: February 2007.
ToyDirectory Product ID#: 11050      (added 1/9/2007)
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Age Range: 4 and up
Launch Date: February 2009
Gender: Boys And Girls
Category: Educational
General Games
Wooden Toys



In this fast-paced educational game, up to four players draw seven tiles each and begin forming crosswords of numbers so that each grouping adds up to 22. For each 22 that's hit, a player yells "Ku-do" and selects more tiles so he or she always has seven. When the tiles are gone, players add up their points — one point per each 22 and extra points for use of the same number two or three times in the same equation. Tiles with colored numbers may be counted as positive or negative numbers, and players can use the dice to set number goals for the amount of rounds they wish to play. Launch date: February 2009.
ToyDirectory Product ID#: 22671      (added 2/27/2009)
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MSRP: $12.00
Gender: Girls
Category: Fashion & Accessories
Tween



Ideal for trading, this tag is made with a magnet so it can be switched out on a necklace. Many image designs are available, in addition to the line of initials. Launch date: 2009.
ToyDirectory Product ID#: 22636      (added 2/27/2009)
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MSRP: $12.00
Age Range: 3 and up
Gender: Girls
Category: Plush



Perfectly playful, the Groovy Girls sensational pets have many lives - in person and online. This sweet 5" long dog is dressed in its party best and comes with an exclusive web-access code to unlock virtual fun and games.
ToyDirectory Product ID#: 23580      (added 5/6/2009)
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MSRP: $15.00
SKU or Item #: 72201
Gender: Boys And Girls
Category: Infant & Toddler
Wooden Toys



These rounded, sanded teethers boast a smooth surface and measure approximately 3.5" in diameter and .75" wide.
ToyDirectory Product ID#: 23765      (added 5/20/2009)
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This launch system features a flex tube that stretches to nearly 3’ and won’t restrict airflow. It only blasts vertically (9 degrees either way), using Metalix™ missiles (three included). The parts store in the base, and the product is also available in Electric Extra Terrestrial Green and Exploding Sun Yellow.
— Two of 66 retailers told TDmonthly in July 2008 that this product is one of their overall best sellers. Five of the 66 named it as a best-selling gift item for boys. Three of 39 retailers listed Blast Pads as their best-selling item for tween boys during an October 2009 survey. “I've been accused of giving them away with how fast I go through them,” Jude Larene, owner of Izilla Toys in Seattle, Wash., said in March 2009.
— “Blast Pads from Marky Sparky were our biggest sellers last year,” Joe Berardoni, owner of Pun’s Toy Shop in Bryn Mawr, Pa., told TDmonthly in spring 2009. Of 47 retailers, two told TDmonthly in June 2009 that Blast Pads top their sales of boys' items, reporting figures of seven to 15 sold per month. "We sell that all year. Every time we get them in we sell out," reported Kim Haynes of Lollipop Toy Store in Dawsonville, Ga., in March 2010.
—‘’We sell at least one per week, sometimes more,’’ said manager Gwen Bowden of Doodlehopper 4 Kids in 1Q 2011.
AWARDS: 2010 TDmonthly Top Seller
ToyDirectory Product ID#: 20356      (added 8/28/2008)
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Launch Date: October 2009
Gender: Boys And Girls
Category: Novelties



This cross-bow shoots large marshmallows up to 40 feet. Launch date: 4Q 2009.
ToyDirectory Product ID#: 23268      (added 4/14/2009)
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MSRP: $6.99
Age Range: 4 and up
Gender: Girls
Category: Arts & Crafts
Creative Activities



Just the right size for a variety of tiny treasures, jewelry or other extra-special keepsakes, this miniature craft kit from Melissa & Doug comes with four pots of paint, a brush, glitter, white glue, and glittering gems to decorate the lidded, heart-shaped box.
— “It's a party favor. A cute and fun activity,” Linda Rocco, owner of Gummy Lump Toys in Medford, N.Y., told TDmonthly when asked about top-selling activity kits in spring 2009.
— Seven of 49 retailers surveyed in April 2009 listed Melissa & Doug as a top-selling activity brand in their stores.
— Bill Sartain, owner of Tutoring Toy in Salt Lake City, Utah, told TDmonthly in a May 2014 survey that items from the Melissa & Doug "Decorate Your Own..." line are their best-selling activity kits.
ToyDirectory Product ID#: 23804      (added 5/21/2009)
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Age Range: 7 and up
Launch Date: February 2009
Gender: Boys And Girls
Category: Board Games
General Games



Expand your Flibbix possibilities with the Flibbix Bridge. A little trapdoor can send players onto a playing level they're not expecting. Launch date: February 2009.
ToyDirectory Product ID#: 23218      (added 4/9/2009)
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Age Range: 5 and up
Launch Date: April 2009
Gender: Boys And Girls
Category: General Games
Anime
Card Games



In this fast-paced card and dice game for the whole family, players take turns as the sushi chef by rolling four sushi dice. Other players then race to match sushi cards in their hand to the sushi that was rolled. The first to do so says "Order up!" and lays down his or her cards. Whoever gets the most sushi cards by the end of the game wins. Players can use Wild Wasabi to help, but must beware the dreaded Stinky Sushi card. "It is easy to play, and the whimsical theme keeps you coming back for another hand," Mike Richie, game developer for Mindtwister USA, told TDmonthly. Launch date: April 2009.
ToyDirectory Product ID#: 22205      (added 1/23/2009)
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MSRP: $24.95
Age Range: 6 and up
Gender: Boys And Girls
Category: General Games



This game expands on the original Qwirkle, challenging two to four players to score points by having the most columns and rows filled with matching shapes and colors. Rolling the cubes adds an element of strategy, as players can attempt to roll for the shapes they need. Launch date: Spring 2009.
— Kate Tanner, owner of Kidstop in Scottsdale, Ariz., named Qwirkle Cubes as one of her overall best sellers in late fall 2009.
ToyDirectory Product ID#: 22638      (added 2/27/2009)
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Snap Caps® are the original, interchangeable, magnetic bottle cap necklace.  This collection of Snap Caps offer designs for the girl rock star, from images of zebra stripes to hot pink iPods.
ToyDirectory Product ID#: 22701      (added 3/4/2009)
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Age Range: 6 and up
Gender: Boys And Girls
Category: Board Games
General Games
Educational



The challenging number memory game comes with tiles that players need to place end-to-end on the board, matching. The first player to rid himself or herself of all cards wins the game. The game is fun for the whole family.
ToyDirectory Product ID#: 19026      (added 5/22/2008)
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Wholesale Price: (Log in to view)
MSRP: $29.99
Age Range: 8 and up
Gender: Boys And Girls
Category: Board Games - Trivia
Board Games
American-Made



TRIVIATHON... fast-paced trivia for smart AND stupid people! Triviathon will have players singing, dancing, arm wrestling, cheering, cheating, and more as they compete in a game that puts each player's  cognitive, physical, and social skills to the test, while they try to win a race moving at speeds of 0, 1, 2, or 3 spaces based on trivia questions they don’t even have to know the answers to. Made in the USA, this game is designed for 2 to 12 players. Triviathon has received the following awards: Creative Child Magazine’s 2009 Game of the Year; PTPA Media 2009; iParenting Media Award 2009; The National Parenting Center Seal of Approval 2009, NAPPA Honors 2009; and Dr. Toy's 100 Best Children's Products 2009.
— "A trivia game that you can win without having to know the answers.  Now some of us might agree that that is our kind of trivia game.  Super fun and fast paced.  A great choice for family game night.  My own children are going to love this game!!" Jennifer Shuman, of 1SmartNoodle, told TDmonthly at Toy Fair 2010.

Past videos: Toy Fair 2009
ToyDirectory Product ID#: 21907      (added 12/19/2008)
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